There are cities that inspire you from a distance... Barcelona isn't one of them.

Barcelona hits you up close. In the face. In the chest. In the soles of your feet on the pavement at 3AM when the music is still playing somewhere and you don't want to go home because home feels smaller than this hot street, this corner, this city that somehow became yours — even if you weren't born here.

That's where BARCELONA GANG starts.

In the underground. In the spaces between the buildings where people from Dakar, Paris, Los Angeles, Bogota, London, or Casablanca, from the neighbourhood right around the corner — found each other through music and style. Through the unspoken agreement that says: "we belong here too!"

We didn't set out to build a brand, but a community. A gang.

We set out to build something that felt real in a world full of noise. Something that meant something when you put it on. Because we know what it's like to look for your reflection in a culture and not find it. And we know what it feels like when you finally do.

Barcelona Gang was built by people who believed in a city's creative potential before anyone else did. We watched artists grow from bedrooms to stages. We watched an urban scene that nobody was paying attention to start pulling rooms, then crowds, then movements.

And we made a t-shirt about it.

More than a merchandising, a declaration that this city and its rebel heart is worth wearing summer or winter. That the culture we built together deserves a uniform.

Next drop will be available mid-december for pre-order at CO'LAAB.

2027 to the World!

This cagnotte is about to help us create the next drop.

Prototype (design TBC):

We are from here and from everywhere.

We are creatives. We are hip-hop heads and streetwear addicts and late-night wanderers and early risers who never stopped dreaming.

We are the music before the fame, the hustle before the recognition, the community before the brand.

We are Barcelona Gang

"Representa Los Tuyos"

The O.G. Gangmembers:

15+ years bridging creativity and business across music, hospitality, events, and digital. Founder of The Rose Production, Urban Garden Live, CO'LAAB, and Barcelona Gang. He's the person who turns culture into structure — brand strategy, storytelling, community-first activations — and has done it at scale, from launching artist careers to running $400K social impact programs across 5 continents. Barcelona Gang isn't his first move. It's his latest one.

Music industry insider, and the real name behind Solomane the artist rapper-producer. Head of Music at The Rose Production, and Music A.I strategist. Originally from Tangier, built in Barcelona via lots of travels. Co-founder of Surpriseo.eu and the creative force connecting technology, culture, and storytelling into various ecosystems. He knows how to make things visible, how to make them land, and how to make them make noise.

Axel Benassis is an Art Director and Graphic Designer who turns complex ideas into simple, recognizable visuals. He's the Art Director and designer behind Barcelona Gang merchandise. Drawing on popular design, he builds communication that speaks directly to people, across visual identities, typography, editorial design, motion, illustration, posters and websites.

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Barcelona Gang Music Video by Solomane