A Vision for Hanford & Path to World Peace
Donation protected
This GoFundMe Campaign Has Been Cancelled. Please do not donate.
Shortly after launching the gofundme campaign, I fell off the face of the earth. And have been unusually quiet since.
On August 15th, while working on a new banner image, my Grandma called to say she hadn't heard from my mom all day, and was going over to check in. Not long after, she called again, and although she didn't say so over the phone, I knew.
The fire department and the police were outside her apartment. And my mom was gone. And with her, everything I'd promised her we would do. The coast trip, the pallet planter, the golf cart I was going to get her when I opened the shop...she lived just around the corner. Growing her nutritious food once I figured out what the hell I was doing. The craft days with my girlfriend and her daughter. Traveling the world.
I've done a lot of dreaming over the years, imagining what the bigger start of Ssussdriad would be like. I never thought it would include the death of my mom.
My mom, Marlene Fuller or, as she preferred, "Mardi", was 50 years old, and though the disease that attacked her body and her mind also, in recent years, attacked her spirit, she was a beautiful human being, a goofy and compassionate treasure of a woman. And I took her for granted, too often rushing away because she was sometimes difficult to deal with.
She ran away to the coast with my dad at 18. She had me at 20. I was planned lol. At 2, I came to live with my grandparents. For most of my life, I thought that was because I was too much to handle, after all, I got us evicted from our apartment in Tulare because I lit the couch on fire. But as it turned out, it was because she'd found out she had polycystic kidney disease, and was told she wouldn't live past 25. Believing that, she decided I would have more stability living with my grandparents, and that losing her would be easier if I grew up with them instead of her.
She partied pretty hard after that lol, but still managed to make it to every single major event in my life. By the time she realized the doctors were wrong about how long she had to live, I was comfortable in my life at my grandparents, at a good school and had close friends, and my grandparents were financially stable. Later she would invite me to live with her, but I would refuse, for those same reasons.
She lived a lot of life in the next couple decades. She married, had my sister, raised my step sister, and brought joy to everyone she met. Her husband ended up being a shit when she got sicker. She did pretty well in her own apartment until her health lost her her license. With the loss of her independence, her health declined even more.
2 years ago we moved her into an apartment in Hanford, and though I saw her a couple times a week, I’m ashamed to say Wish and Netflix were there for her more than I was. I stayed and talked when I would visit, and I drove her to her appointments up north, but I didn’t give her the time she deserved, and the love she needed. And now she’s gone.
I finished the banner image the next morning, and even began to conceptualize a new plan for launching, knowing I didn’t have the spirit to devote to the active campaign. Between funeral arrangements, cleaning out her apartment, and desperately looking for photographs and memories to cling to, I’ve struggled more than usual to focus on my dream. But I have done so enough to bring you a new introduction.
The property I set out to save hasn’t sold yet, and It’s important to me that I get to farm near my grandparents. They both have diabetes. My Grandpa has had 4 strokes and a triple-bypass. My grandma has stage 4 cirrhosis of the liver. And I have the same disease as my mom. This project is going to demand a lot from me, and I’m attempting it for a healthier world for all. I ask that you take it seriously.
You can find the event here , and I have added the video to the header of this page. I created it during the hardest two weeks of my life. Please give it a few minutes of your time.
Thank you.
Love,
nate
Introduction
Ssussdriad is a plan for building Hanford a strong locally-owned economy, bolstering our small businesses, making nutritious food affordable, and transforming our education system to meet the needs of the future.
And your part in all this will be as simple as enjoying a meal, live music, a book, or even participating in a game-show.
Ssussdriad will be community-owned, meaning anyone local who wishes to invest, will be able to, and will see returns, paving the way for more community-owned businesses whose success will lead to a healthy and equitable local economy.
This is all going to happen regardless of the success of this campaign, because I don't quit. But I have a chance at implementing the farm component of this dream on the land where I grew up, keeping a time-intensive piece at home, and near my aging grandparents. I would really appreciate your help in this regard. The remaining funds requested are for needed education, and the legal and marketing monies for launching.
I am still exploring alternatives for saving the land. If a serious investor comes forward, another solution is found, or if this campaign fails, funds raised will still be used to launch Ssussdriad. Every cent will be accounted for and transparent.
This GoFundMe is meant to get this dream off the ground.
Where the world peace plan comes in is in proving these concepts in Hanford and sharing the journey. As solutions are refined, resources will be shared with the world, all the while establishing a network of community organizers collaborating on the problems we face as a civilization.
The reason this is so long is because I don't think it's appropriate to ask for this much money without giving the details. So read on, and if it jives, share it with a friend and, if you're able, a donation of any size will help make this dream a reality.
Follow Sussdriad on Instagram , Facebook , and Twitter
Ssussdriad is a plan for world peace, for offering Humanity the tools with which to build the frameworks of the future.
Ssussdriad
Ssussdriad is an introductory, living-framework for communities to collaborate in building a new society that meets the needs of the individual, community, and planet. This framework is patterned after the characteristics and behaviors of the natural world and so, is by design, adaptive, resilient, creative, and beneficial to all life on earth.
Ssussdriad will be a community-owned business comprised of 3 modular, yet integrated, components. A bookstore and restaurant, a regenerative farm, and a unique, story-driven website. These components will be modular in the sense that they'll function independently of each other, and integrated in that they'll cooperate through supply and waste streams, marketing and sales channels, branding, and purpose.
Ssussdriad is a blueprint for building a strong locally-owned economy, food chain, and education system, and restoring our downtown to its natural role as our central social commons, where we overcome our conflicts, and collaborate on strategies for approaching the obstacles we face, where we come together at the helm.. Ssussdriad is a path to communities where our children can discover and follow their passions while still providing for their families. Communities where nutritional food is abundant and accessible, where we get to teach our children how to fly, and give them the tools and the stage from which to teach the world.
Through this community-owned company, support at all levels will drive research and development addressing a vast array of economic, social, and environmental needs. Data-science will be leveraged in our research, and business, whereby participation at any level, from a social share to enjoying a meal, an individual will directly influence Ssussdriad’s direction, and where free membership, and verified community connection, earn participants equal voting rights in matters of note, such as the allocation of surplus.
To start, there will be three areas of focus:
Downtown revitalization,
Arts and alternative education
Regenerative agriculture.
By addressing the above areas, we can begin healing our bodies and our land, our culture, and our economy, while simultaneously providing the next generations of children with the education, nutrition, and emotional intelligence needed to form opinions about the world, and the tools, channels, and emotional fortitude to effectively influence its direction.
The purpose and timing of this campaign
This campaign is meant to save some cherished family land, and get this plan ready to launch.
I need to raise $62,000 by Aug 21st. That's 620 people donating $100, or 2,480 people donating $25. It's doable with some help.
Farm
Land - $60,000
There is some cherished family land up for sale on which I wish to implement the farm component of this plan. The land is a 1.2 acre partition of a 2.8 acre property. The 1.2 acres is co-owned by my grandfather and my uncle. My uncle is sick and wants to sell, grandpa is fine with me buying out my uncle and farming. There was a deal but it fell through, giving me a second chance at farming on the land I grew up on, and keeping a time-intensive component of my project near my grandparents.
I have until Aug 24th to come up with the funds. $60,000. The farm-able land is 1.6 acres with the larger property having 2 wells, and an access road. Available for use is the equipment needed to prepare the land, a barn, and additional space adequate for greenhouses and composting.
My August 24th deadline means I need this campaign to raise $62,000 by August 21st, to account for the Paypal fees, and the time it will take to withdraw the funds. The $60,000 must transfer to the title company on August 25th. I am currently in escrow.
Soil Foodweb School - $4,000
The Soil Foodweb School is an online course by Dr. Elaine Ingham, the world's leading soil biologist. My soil biology knowledge is conceptual. With this course I will become deeply familiar with soil processes, and gain the microscope skills to analyze fungal and bacteria populations in soil and compost samples, as well as the skills to build amendments that will guide those microbial populations toward the ideal ratios for any given crop.
Tuition will be $3,160 after a generous discount they've offered. Tuition is normally $6,000.
The remaining $840 will be used to purchase a microscope and penetrometer.
Launching Ssussdriad
Legal Fees - $5,000
In order for Cutting Edge Capital to get started on our Direct Public Offering, they require a deposit of $2,500. When these funds are exhausted they will invoice another. The $5,000 is to cover the deposit, and the second invoice.
Advertising - $10,000
This money will be used to advertise the Direct Public Offering locally, and promote Ssussdriad to an audience both local and extended.
Paypal Fees - $3,000
While GoFundME does not have a platform fee, they leverage Paypal for the processing. Paypal charges 2.9% and .30 cents per donation.
The Team
Steven Chavez / Chef
Steve’s culinary escapade began in 2016, when his wife decided to enroll in the West Hills culinary program in Lemoore, Ca and asked him to tag along. From that moment on, he developed a desire to create awesome, unique, and delicious food. In the years since, he has cooked at Monet's Wine Bistro in Exeter, Fugazzi’s in Hanford, and Thomas Hill Organics, and Brunch Paso in Paso Robles. A desire to be his own boss drove him to where he is now, running a successful meal prep business called Slice and Dice Chef Services.
Mike Chavez / Farmer
“I’m an inspired farmer with a small family, lots of great energy and will to feed my family and friends while saving the world with Nate Odom”
Nando Carter / Filmmaker
Fernando Galarza Carter is an independent filmmaker from Hanford California. He is a student of Film and Graphic Communications at Fresno City College with a certificate in Digital Video. Fernando is the Vice President of the New Media Club and the President of the Dead Film Society Club at Fresno City College. Fernando began making films in 2012 with his phone and limited resources. He values working with like minded individuals who have a passion for film and a need to create. In his films, Fernando explores themes such as diversity and transformation and constantly challenges himself by tackling different genres.
Anthony Hernandez / Data Scientist
Anthony Hernandez recently graduated with his Masters Degree in Data Science Application and Artificial Intelligence from Bellevue University at Fresno State College. Anthony believes that thoughtfully applied data science will help solve the world’s toughest problems.
Cutting Edge Capital / Law firm
The mainstream models for raising capital leave out vast, untapped numbers of people who want to invest in the businesses and organizations that provide real value in the real world. We are leading a movement that is bringing new capital — by directly engaging more people as investors — to the new economy — an economy that is resilient, just, and sustainable. This movement of “new capitalists” is questioning the old paradigms and bringing new models to the table that expand the capital raising options for social enterprises that are more democratic and values-driven. These models allow all stakeholders to benefit as ventures thrive.
Over 100 years of cumulative experience
The Focus Areas
Downtown Revitalization
Downtowns were once our social commons, where we came together as a community to decide on the direction of our cities. They are also the economic heart of our towns. Small businesses return 52 cents per dollar into local circulation, compared to 14 cents from national chain retailers. With restaurants it's 79 cents per dollar compared to 30.
Covid has seen a mass exodus of funds from our communities as small businesses have been forced to close, but we have have kept spending at the corporate retailers. This is a path to economic ruin. But it doesn't have to be. If we put in the work, our downtowns can once again be the gathering places from which we build a stronger future.
Regenerative Agriculture
Current industrialized agriculture is dependent on external inputs which, ironically, suppress life in the soil. As a result, plants aren't able to defend themselves against pest and disease, so we defend them with chemicals. But pests and disease are nature's quality control. If plants need to be defended against pests and disease, we shouldn't be eating them. The company responsible for 30% of global seed, and pesticide distribution is also one of the worlds biggest pharmaceutical companies. In the language of business, this speaks volumes.
Nature does better, there's just no profit in it for the corporations. The profit goes instead to the farmer, and to the community in the form of public health.
Arts and Alternative Education
The Farm
The farm will be regenerative, and bio-intensive, with a focus on the nutrient quality of our produce, and the health of soil biology. We will produce quality fruits and vegetables without the use of fungicides, pesticides, herbicides, or synthetic fertilizers, which all suppress soil life. We will facilitate life instead, and in doing so, let nature to do the work.
Similar farms, in size and practices, are making $100k+ a year with a 40% profit margin.. although, we do not intend to charge the same premium, as making nutrient-dense food accessible is the priority. Also, as you will see below, we will be managing our own diverse sales channels, saving 15-30% in distribution fees.
Strategies for success
By adopting the uniform bed-width of 30", we will be able to make use of the many time-saving tools that have been produced in recent years. For example, the gridder seen below expedites plant-spacing with an easy-to-follow grid pattern imprinted in the top-soil.
Shortly after launching the gofundme campaign, I fell off the face of the earth. And have been unusually quiet since.
On August 15th, while working on a new banner image, my Grandma called to say she hadn't heard from my mom all day, and was going over to check in. Not long after, she called again, and although she didn't say so over the phone, I knew.
The fire department and the police were outside her apartment. And my mom was gone. And with her, everything I'd promised her we would do. The coast trip, the pallet planter, the golf cart I was going to get her when I opened the shop...she lived just around the corner. Growing her nutritious food once I figured out what the hell I was doing. The craft days with my girlfriend and her daughter. Traveling the world.
I've done a lot of dreaming over the years, imagining what the bigger start of Ssussdriad would be like. I never thought it would include the death of my mom.
My mom, Marlene Fuller or, as she preferred, "Mardi", was 50 years old, and though the disease that attacked her body and her mind also, in recent years, attacked her spirit, she was a beautiful human being, a goofy and compassionate treasure of a woman. And I took her for granted, too often rushing away because she was sometimes difficult to deal with.
She ran away to the coast with my dad at 18. She had me at 20. I was planned lol. At 2, I came to live with my grandparents. For most of my life, I thought that was because I was too much to handle, after all, I got us evicted from our apartment in Tulare because I lit the couch on fire. But as it turned out, it was because she'd found out she had polycystic kidney disease, and was told she wouldn't live past 25. Believing that, she decided I would have more stability living with my grandparents, and that losing her would be easier if I grew up with them instead of her.
She partied pretty hard after that lol, but still managed to make it to every single major event in my life. By the time she realized the doctors were wrong about how long she had to live, I was comfortable in my life at my grandparents, at a good school and had close friends, and my grandparents were financially stable. Later she would invite me to live with her, but I would refuse, for those same reasons.
She lived a lot of life in the next couple decades. She married, had my sister, raised my step sister, and brought joy to everyone she met. Her husband ended up being a shit when she got sicker. She did pretty well in her own apartment until her health lost her her license. With the loss of her independence, her health declined even more.
2 years ago we moved her into an apartment in Hanford, and though I saw her a couple times a week, I’m ashamed to say Wish and Netflix were there for her more than I was. I stayed and talked when I would visit, and I drove her to her appointments up north, but I didn’t give her the time she deserved, and the love she needed. And now she’s gone.
I finished the banner image the next morning, and even began to conceptualize a new plan for launching, knowing I didn’t have the spirit to devote to the active campaign. Between funeral arrangements, cleaning out her apartment, and desperately looking for photographs and memories to cling to, I’ve struggled more than usual to focus on my dream. But I have done so enough to bring you a new introduction.
The property I set out to save hasn’t sold yet, and It’s important to me that I get to farm near my grandparents. They both have diabetes. My Grandpa has had 4 strokes and a triple-bypass. My grandma has stage 4 cirrhosis of the liver. And I have the same disease as my mom. This project is going to demand a lot from me, and I’m attempting it for a healthier world for all. I ask that you take it seriously.
You can find the event here , and I have added the video to the header of this page. I created it during the hardest two weeks of my life. Please give it a few minutes of your time.
Thank you.
Love,
nate
Introduction
Ssussdriad is a plan for building Hanford a strong locally-owned economy, bolstering our small businesses, making nutritious food affordable, and transforming our education system to meet the needs of the future.
And your part in all this will be as simple as enjoying a meal, live music, a book, or even participating in a game-show.
Ssussdriad will be community-owned, meaning anyone local who wishes to invest, will be able to, and will see returns, paving the way for more community-owned businesses whose success will lead to a healthy and equitable local economy.
This is all going to happen regardless of the success of this campaign, because I don't quit. But I have a chance at implementing the farm component of this dream on the land where I grew up, keeping a time-intensive piece at home, and near my aging grandparents. I would really appreciate your help in this regard. The remaining funds requested are for needed education, and the legal and marketing monies for launching.
I am still exploring alternatives for saving the land. If a serious investor comes forward, another solution is found, or if this campaign fails, funds raised will still be used to launch Ssussdriad. Every cent will be accounted for and transparent.
This GoFundMe is meant to get this dream off the ground.
Where the world peace plan comes in is in proving these concepts in Hanford and sharing the journey. As solutions are refined, resources will be shared with the world, all the while establishing a network of community organizers collaborating on the problems we face as a civilization.
The reason this is so long is because I don't think it's appropriate to ask for this much money without giving the details. So read on, and if it jives, share it with a friend and, if you're able, a donation of any size will help make this dream a reality.
Follow Sussdriad on Instagram , Facebook , and Twitter
Ssussdriad is a plan for world peace, for offering Humanity the tools with which to build the frameworks of the future.
Ssussdriad
Ssussdriad is an introductory, living-framework for communities to collaborate in building a new society that meets the needs of the individual, community, and planet. This framework is patterned after the characteristics and behaviors of the natural world and so, is by design, adaptive, resilient, creative, and beneficial to all life on earth.
Ssussdriad will be a community-owned business comprised of 3 modular, yet integrated, components. A bookstore and restaurant, a regenerative farm, and a unique, story-driven website. These components will be modular in the sense that they'll function independently of each other, and integrated in that they'll cooperate through supply and waste streams, marketing and sales channels, branding, and purpose.
Ssussdriad is a blueprint for building a strong locally-owned economy, food chain, and education system, and restoring our downtown to its natural role as our central social commons, where we overcome our conflicts, and collaborate on strategies for approaching the obstacles we face, where we come together at the helm.. Ssussdriad is a path to communities where our children can discover and follow their passions while still providing for their families. Communities where nutritional food is abundant and accessible, where we get to teach our children how to fly, and give them the tools and the stage from which to teach the world.
Through this community-owned company, support at all levels will drive research and development addressing a vast array of economic, social, and environmental needs. Data-science will be leveraged in our research, and business, whereby participation at any level, from a social share to enjoying a meal, an individual will directly influence Ssussdriad’s direction, and where free membership, and verified community connection, earn participants equal voting rights in matters of note, such as the allocation of surplus.
To start, there will be three areas of focus:
Downtown revitalization,
Arts and alternative education
Regenerative agriculture.
By addressing the above areas, we can begin healing our bodies and our land, our culture, and our economy, while simultaneously providing the next generations of children with the education, nutrition, and emotional intelligence needed to form opinions about the world, and the tools, channels, and emotional fortitude to effectively influence its direction.
The purpose and timing of this campaign
This campaign is meant to save some cherished family land, and get this plan ready to launch.
I need to raise $62,000 by Aug 21st. That's 620 people donating $100, or 2,480 people donating $25. It's doable with some help.
Farm
Land - $60,000
There is some cherished family land up for sale on which I wish to implement the farm component of this plan. The land is a 1.2 acre partition of a 2.8 acre property. The 1.2 acres is co-owned by my grandfather and my uncle. My uncle is sick and wants to sell, grandpa is fine with me buying out my uncle and farming. There was a deal but it fell through, giving me a second chance at farming on the land I grew up on, and keeping a time-intensive component of my project near my grandparents.
I have until Aug 24th to come up with the funds. $60,000. The farm-able land is 1.6 acres with the larger property having 2 wells, and an access road. Available for use is the equipment needed to prepare the land, a barn, and additional space adequate for greenhouses and composting.
My August 24th deadline means I need this campaign to raise $62,000 by August 21st, to account for the Paypal fees, and the time it will take to withdraw the funds. The $60,000 must transfer to the title company on August 25th. I am currently in escrow.
Soil Foodweb School - $4,000
The Soil Foodweb School is an online course by Dr. Elaine Ingham, the world's leading soil biologist. My soil biology knowledge is conceptual. With this course I will become deeply familiar with soil processes, and gain the microscope skills to analyze fungal and bacteria populations in soil and compost samples, as well as the skills to build amendments that will guide those microbial populations toward the ideal ratios for any given crop.
Tuition will be $3,160 after a generous discount they've offered. Tuition is normally $6,000.
The remaining $840 will be used to purchase a microscope and penetrometer.
Launching Ssussdriad
Legal Fees - $5,000
In order for Cutting Edge Capital to get started on our Direct Public Offering, they require a deposit of $2,500. When these funds are exhausted they will invoice another. The $5,000 is to cover the deposit, and the second invoice.
Advertising - $10,000
This money will be used to advertise the Direct Public Offering locally, and promote Ssussdriad to an audience both local and extended.
Paypal Fees - $3,000
While GoFundME does not have a platform fee, they leverage Paypal for the processing. Paypal charges 2.9% and .30 cents per donation.
The Team
Steven Chavez / Chef
Steve’s culinary escapade began in 2016, when his wife decided to enroll in the West Hills culinary program in Lemoore, Ca and asked him to tag along. From that moment on, he developed a desire to create awesome, unique, and delicious food. In the years since, he has cooked at Monet's Wine Bistro in Exeter, Fugazzi’s in Hanford, and Thomas Hill Organics, and Brunch Paso in Paso Robles. A desire to be his own boss drove him to where he is now, running a successful meal prep business called Slice and Dice Chef Services.
Mike Chavez / Farmer
“I’m an inspired farmer with a small family, lots of great energy and will to feed my family and friends while saving the world with Nate Odom”
Nando Carter / Filmmaker
Fernando Galarza Carter is an independent filmmaker from Hanford California. He is a student of Film and Graphic Communications at Fresno City College with a certificate in Digital Video. Fernando is the Vice President of the New Media Club and the President of the Dead Film Society Club at Fresno City College. Fernando began making films in 2012 with his phone and limited resources. He values working with like minded individuals who have a passion for film and a need to create. In his films, Fernando explores themes such as diversity and transformation and constantly challenges himself by tackling different genres.
Anthony Hernandez / Data Scientist
Anthony Hernandez recently graduated with his Masters Degree in Data Science Application and Artificial Intelligence from Bellevue University at Fresno State College. Anthony believes that thoughtfully applied data science will help solve the world’s toughest problems.
Cutting Edge Capital / Law firm
The mainstream models for raising capital leave out vast, untapped numbers of people who want to invest in the businesses and organizations that provide real value in the real world. We are leading a movement that is bringing new capital — by directly engaging more people as investors — to the new economy — an economy that is resilient, just, and sustainable. This movement of “new capitalists” is questioning the old paradigms and bringing new models to the table that expand the capital raising options for social enterprises that are more democratic and values-driven. These models allow all stakeholders to benefit as ventures thrive.
Over 100 years of cumulative experience
The Focus Areas
Downtown Revitalization
Downtowns were once our social commons, where we came together as a community to decide on the direction of our cities. They are also the economic heart of our towns. Small businesses return 52 cents per dollar into local circulation, compared to 14 cents from national chain retailers. With restaurants it's 79 cents per dollar compared to 30.
Covid has seen a mass exodus of funds from our communities as small businesses have been forced to close, but we have have kept spending at the corporate retailers. This is a path to economic ruin. But it doesn't have to be. If we put in the work, our downtowns can once again be the gathering places from which we build a stronger future.
Regenerative Agriculture
Current industrialized agriculture is dependent on external inputs which, ironically, suppress life in the soil. As a result, plants aren't able to defend themselves against pest and disease, so we defend them with chemicals. But pests and disease are nature's quality control. If plants need to be defended against pests and disease, we shouldn't be eating them. The company responsible for 30% of global seed, and pesticide distribution is also one of the worlds biggest pharmaceutical companies. In the language of business, this speaks volumes.
Nature does better, there's just no profit in it for the corporations. The profit goes instead to the farmer, and to the community in the form of public health.
Arts and Alternative Education
The Farm
The farm will be regenerative, and bio-intensive, with a focus on the nutrient quality of our produce, and the health of soil biology. We will produce quality fruits and vegetables without the use of fungicides, pesticides, herbicides, or synthetic fertilizers, which all suppress soil life. We will facilitate life instead, and in doing so, let nature to do the work.
Similar farms, in size and practices, are making $100k+ a year with a 40% profit margin.. although, we do not intend to charge the same premium, as making nutrient-dense food accessible is the priority. Also, as you will see below, we will be managing our own diverse sales channels, saving 15-30% in distribution fees.
Strategies for success
By adopting the uniform bed-width of 30", we will be able to make use of the many time-saving tools that have been produced in recent years. For example, the gridder seen below expedites plant-spacing with an easy-to-follow grid pattern imprinted in the top-soil.
Every seed that is planted on our farm will be inoculated with the appropriate mycorrhizal fungi, facilitating an ancient symbiotic relationship that substantially improves a plant’s access to nutrients, and water.
Diversity will be leveraged on our farm. Diversity in plant life produces diverse microbial communities in the soil, increasing overall health. As plant and soil health grow more robust, plants become naturally immune to pests and disease, because pests cannot digest the complex sugars manufactured by a healthy plant.
In addition to analyzing soil samples under the microscope, we will be collecting data in many other ways. One such feedback loop will be the use of a refractometer for measuring the total dissolved solids (sugars, minerals etc) in plant sap, or "brix" - a measurement that correlates with a plant's photosynthetic efficiency; brix and plant health go hand in hand. And healthy food = healthy humans.
I intend for this to be the first of many regenerative research farms in the area to eventually plug into local schools with virtual education, raised-bed planters, and field-trips. By the time our students reach high school they'll have a deep understanding of the mechanisms that govern life everywhere on the planet, and experience with diverse farming techniques adaptable to any climate. When in high-school, internships will offer students opportunities to manage a community owned food network, managing restaurant and door-to-door produce distribution, a year-round market, and have the frequent responsibility of teaching their younger peers, experiencing first-hand the impact they can have on the community and the future, and how rewarding that can be. And you can bet they'll know what they're looking at under a microscope.
Value for the community
-Food security
Diversity will be leveraged on our farm. Diversity in plant life produces diverse microbial communities in the soil, increasing overall health. As plant and soil health grow more robust, plants become naturally immune to pests and disease, because pests cannot digest the complex sugars manufactured by a healthy plant.
In addition to analyzing soil samples under the microscope, we will be collecting data in many other ways. One such feedback loop will be the use of a refractometer for measuring the total dissolved solids (sugars, minerals etc) in plant sap, or "brix" - a measurement that correlates with a plant's photosynthetic efficiency; brix and plant health go hand in hand. And healthy food = healthy humans.
I intend for this to be the first of many regenerative research farms in the area to eventually plug into local schools with virtual education, raised-bed planters, and field-trips. By the time our students reach high school they'll have a deep understanding of the mechanisms that govern life everywhere on the planet, and experience with diverse farming techniques adaptable to any climate. When in high-school, internships will offer students opportunities to manage a community owned food network, managing restaurant and door-to-door produce distribution, a year-round market, and have the frequent responsibility of teaching their younger peers, experiencing first-hand the impact they can have on the community and the future, and how rewarding that can be. And you can bet they'll know what they're looking at under a microscope.
Value for the community
-Food security
-Help our community take control of its health
-Improve our economy, social structures, and environment for generations to come.
-Make Nutrient-Dense Food affordable
-Data to back up Nutrient Claims
-Opportunity for hands-on participation
-Education
-Connecting people with the land and the processes of the earth
-Teaching people to provide for themselves
-Support = environmental, social, and economic change
-Classes / in-person, virtual:
Permaculture
Gardening
Compost
Preserving
Seed Saving
Farm Design
Soil biology
Products
-Produce
-Plant starts
-Farm-to-Table
-Value-Added products - ex. Candied Nuts, preserves
-Compost
-Improve our economy, social structures, and environment for generations to come.
-Make Nutrient-Dense Food affordable
-Data to back up Nutrient Claims
-Opportunity for hands-on participation
-Education
-Connecting people with the land and the processes of the earth
-Teaching people to provide for themselves
-Support = environmental, social, and economic change
-Classes / in-person, virtual:
Permaculture
Gardening
Compost
Preserving
Seed Saving
Farm Design
Soil biology
Products
-Produce
-Plant starts
-Farm-to-Table
-Value-Added products - ex. Candied Nuts, preserves
-Compost
-Worm Castings
-Worms
-Culinary/medicinal mushrooms
-Microgreens
-Farm Tours
-U-Pick
-Dry goods
Chickens
-Eggs
-Chicks
-Meat
-Coops
-Feed
Consultation (later phase)
-Farm consult
-Landscape Design
-Education
Sales Channels
-Website
-Bookstore/restaurant - retail, dine-in, meal-prep
-Farmers Markets
-Farm-Stand
(Later phase)
-Local restaurants and private chefs
-Culinary School
-Hospitals
-Schools
Marketing
-Bookstore
-Online store
-Advertisements in our game-shows and other live broadcasts
-Farmers markets
-Social media
-Word of mouth
The Bookstore / Restaurant
Parents are tired after working all day, but they still want to provide a healthy and engaging environment for their family. They want to eat healthy, have fun, and make a difference in the community. The bookstore will make this easier, and make having an impact as easy as hanging out with friends.
Ssussdriad Books will be located in downtown Hanford, ca, providing a meaningful, dynamic, exciting, and positive environment for families while generating revenue and awareness for Ssussdriad and its focus areas, and strengthening community connections. It will also serve as a visitors’ center, promoting Hanford business and activities.
Child-friendly games and activities will be ubiquitous. This will range from modern play areas to VR and Augmented Reality technologies. When we have the resources, I intend to hire Fun Factory Sensory Gyms to install our play area, and purchase an AR projector from Beam, which will turn any surface into an interactive playground.
Rather than made-to-order meals, we will pre-sell seats for quality banquets at breakfast, lunch, and dinner. This will allow us to maintain the bookstore atmosphere throughout the day, minimize overhead, and free up the kitchen for meal-prepping. It will also help us to meet dietary needs, and allow patrons to opt-in for participation in game shows, which we'll discuss in a moment.
We will offer meal-prep services. Customers can purchase individual meals for dine-in or takeout, as well as order meals in bulk.
We will sell fresh produce, both our own and from other nearby regenerative farms.
In addition to concerts, guest speakers, and other activities, patrons will have the chance to opt-in for game-shows that will take place on-stage during select banquet meals. These game shows will be live-streamed to the Finding Hanford social media (discussed under "website"), allowing participants to tag family and friends before-hand, and keep those memories available online. Participants opting in early will give us the time needed to film interviews and mini-docs leading up to events, making for an engaging viewing experience, in person and online.
Value for the community
-Offering quality, healthy food, entertainment, and an exciting child-friendly environment.
-Children’s activities will be fun and engaging, while being educational
-Customers get to know the farms and people their food comes from.
-Various marketing to support local regenerative farms.
-Events like Art Hop and game-shows provide dynamic family fun
^Turning these events into unscripted live-productions will allow participants to share memories with family and friends live, and anytime in the future.
-Through the dynamic nature of the larger project, we will be able to start making health affordable to all.
-Support at all levels, from sharing a post on social media, to attending a concert, drives economic, social, and environmental change.
^by leveraging data science, we will attempt to quantify this, making that data transparent, and celebrating patrons for their participation.
-One place meeting many, many needs
-Always something happening
-When our great great grandchildren are learning about this era in history, they will get to see us building a better future with their own eyes
Products and Activities
-Books
-Food: Dine-in/banquet, Meal-Prep
-Fresh Produce
-Concerts
-Events / broadcasts: Art Hop, Game Shows, news,
Podcast w/ live guests on-stage
-Will serve as studio for Finding Hanford broadcasts
The Websites / Social media
Here's where everything ties together
FindingHanford.com / Social media
(Under development)
The FindingHanford website will feature an online store for local businesses, a community calendar, news, blog, and live broadcasts, as well as a community forum and chatroom.
FREE AND PAID Native advertising will be offered to local businesses, exploring via story-driven video, blog, podcast, and live-broadcasts, who these businesses are rather than just what they sell.
The main element to start will be videos leading up to the monthly art hop that explore businesses and artists. Not simply what they create, or what they sell, but who they are as human beings in our community.
A multi-camera live-stream at the art hop itself will create a dynamic viewing experience, and feature pre-recorded video to help drive story.
Products and Activities
-Online Marketplace for local business
-News
-Blog
-Podcast
-Broadcasts: Art Hop, Gameshows, Finding Hanford talk show
-Native Advertising
Paid advertisement that matches the form, feel, and function of the media on which it appears. For example, blog posts instead of banner ads, and story instead of product.
-Community Calendar (Loxi)
Anyone can submit community events.
The Software
Online Store
I went with NopCommerce, an open-source e-commerce solution, but I am having trouble finding a local web developer with experience in APS.NET, so I may revert to a wordpress solution instead. For now, I am holding out hope, and will show examples of the nopcommerce software and visual theme I have selected. I am currently organizing the website.
-Nopcommerce
Open-source and fully customize-able, with robust data analytics, seo, marketing tools, and multi-vendor support, all out-of-the-box.
-Theme
I purchased the NopElement theme because it has a variety of visual options to choose from, which will allow me to periodically change the design.
Live Streaming Software
-Open Broadcast Software (OBS) for live-streaming. Paired with Obs.Ninja, I can pull in an HD video feed from anyone with a smartphone and a wifi connection. This is how we will effectively stream the art hops and other events that are spread across multiple locations.
Ssussdriad.com
Ssussdriad's website and socials are being reorganized to document the project. The art hop and live-broadcasts will be moved under FindingHanford.
Ssussdriad will feature a forum where organizers in other communities can collaborate.
Discord
For real-time discussions. Both the FindingHanford and Ssussdriad Discord channels are housed under the Ssussdriad server. By keeping project-relevant discussion in a public Discord, transparency is maintained, and developments are documented.
About me
My name is Nathan Odom, and since I was a kid, I've been trying to discover magic.
When I was 19, a friend introduced me to the Beatles, I've been looking for a path to world peace ever since. I've attempted many smaller projects toward that end, even in the years when my mind was broken and I thought I was living in another dimension, still I tried to pull the spreading pieces of our world together. All of these projects failed, but I learned that no matter what reality we find ourselves in, all we need is love.
In 2014 I was talked into opening a bookstore. The next day, 30 thousand books fell into my lap.. a few months later, I got drunk and took Visalia PD on a high speed chase through downtown Visalia. Fortunately, it was after 2am, and no one was hurt. I was too drunk to open my door, so the cops had to pull me out through the window. With the help of a skilled lawyer, and no small amount of privilege, I ended up spending 6 months in jail.
They put me to work on the jail farm, tending pig pens and, eventually, feeding the cows...yes, they gave me the keys to a moving vehicle. In the hours not spent on the farm, I read a lot, exercised, listened to NPR, lost at chess, and meditated, every morning and night. It was in that time that the pieces of this dream began to come together.
I was fortunate upon release to still have a job, and I picked up a second soon after, as an apprentice producer at our local Fox Theatre. By this time I was organizing the Art Hop, advocating for arts-integrated education, and had plans of launching Ssussdriad later that year (2017).
Then the City started making moves to sell an undeveloped portion of Hidden Valley Park. My efforts to stop this saw both of my jobs attacked. In the course of a week, I lost my jobs, blew the engine in my car, and had to move back in with my grandparents. I still managed to organize a successful filibuster, two music festivals, a protest concert outside council chambers, gather 1/3rd of our nearly 3,000 signatures, and I uncovered documents the city had claimed were destroyed, all while keeping the community informed with video shot on a cellphone, and all from a bicycle. I'd caught a glimpse of what I was capable of.
Our efforts inspired a new Parks and Rec Master Plan, which says in a statistically relevant survey that this community wants the park developed, but they are about to try and sell it again... we'll deal with that when the time comes.
It was during the fight for the park in 2017 that I came across the term Permaculture. Right away I saw it as one of the pieces I'd been looking for.
When the park fight died down, I hid myself away and started learning all I could about permaculture. I have since earned my Permaculture Design Certificate, and gained experience at a local organic berry farm.
As my understanding of nature's processes has deepened, so too has my faith, and my belief in magic. I recognize my fortune in the life I've had, where many would have had nowhere to turn, I've always had a home, and the safety net to explore possibility. I believe in a world where everyone can chase their dream, and all benefit from it.
Notes
Permaculture
Permaculture is a design framework guided by the natural world. When we apply nature’s genius to human systems, they inevitably become more efficient, creative, resilient, and beautiful, while simultaneously reuniting our civilization with the planet responsible for our every breath. As the health of these systems grow, so too does all life.
Earth's systems have functional characteristics that are necessary for their health and thus, ours.
Diversity-
the variety of life in an ecosystem determine its ability to adapt to change
Modularity-
loose connections between elements slows the spread of contagions, decreasing the impact detrimental factors have on an overall system.
Redundancy-
Every element in a system fulfills multiple needs, and every need is met by multiple elements; if one element fails, others still fulfill the need.
Feedback-
Nature is constantly changing: As species A evolves, so too do the organisms they feed on (species B), causing a need for further adaptation by species A. These adaptations in both species influence the larger system, and resulting changes in the larger system Inspire further adaptation by species A and B. This process goes back and forth in perpetuity.
These characteristics are also found in the world's most resilient and enduring companies. Harvard Business Review - The Biology of Corporate Survival (article)
Here's a look at the impact a keystone species has on an ecosystem.
Here's an example of what's possible through permaculture in even the world's most extreme environments
Soil Food Web
Direct Public Offering
A Direct Public Offering is a method by which entrepreneurs can offer investment opportunities directly to the community, to both accredited and non-accredited investors, resulting in an inclusive economy.
How Change Happens
Professor Cass Sunstein argues that together, the following three phenomena are a cocktail for social cascades. Here is a fascinating interview where he discusses this in-depth.
Preference falsification-
the act of voicing a preference that differs from one's true preference.
Variable thresholds for action-
Some people require no support at all before they will say what they think or join a movement, some need to see at least one other person acting before they will join, some two, some three, and on into infinity.
Group polarization-
the tendency for a group to make decisions that are more extreme than the initial inclination of its members.
When all three of these phenomena occur together, we have a recipe for social cascade.
Example:
In Saudi Arabia there remains a custom of “guardianship”, where husbands decide whether women work outside of the home. Research found that the majority of young married men were secretly in favor of women in the workforce, but believed their peers thought otherwise. In areas where researchers randomly corrected that assumption, four months later the wives of survey participants were notably more likely to have applied for work.
^When data was made transparent it became a tool for community reflection, and decision.
(Leonardo Bursztyn et al., Misperceived Social Norms: Female Labor Force Participation in Saudi Arabia (2018)) - Study
Data Science
Data Science is an interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from many structured and unstructured data sets.
Native Advertising
Native Advertising Statistics
-Consumers looked at native ads 2x more frequently(52%) than banner ads
-18% increase in purchase intent
-View-time equal to editorial content
-74% consumers said they prefer to learn about a product or service through content rather than traditional advertising
-40x higher CTR (Click-through rate) than traditional advertising
(IPG Media Lab and Sharethrough )
Here's a bit about Native advertising from Utah.Com (They call it organic marketing, but it's the same thing)
Photo Credits
Bookstore - Norbert Tóth on Unsplash
Meal Prep - Ella Olsson on Flikr
Banquet meal - Stefan Vladimirov on Unsplash
Produce - Jeana Bala on Unsplash
Game show - Kevin Standlee on Flickr
-Worms
-Culinary/medicinal mushrooms
-Microgreens
-Farm Tours
-U-Pick
-Dry goods
Chickens
-Eggs
-Chicks
-Meat
-Coops
-Feed
Consultation (later phase)
-Farm consult
-Landscape Design
-Education
Sales Channels
-Website
-Bookstore/restaurant - retail, dine-in, meal-prep
-Farmers Markets
-Farm-Stand
(Later phase)
-Local restaurants and private chefs
-Culinary School
-Hospitals
-Schools
Marketing
-Bookstore
-Online store
-Advertisements in our game-shows and other live broadcasts
-Farmers markets
-Social media
-Word of mouth
The Bookstore / Restaurant
Parents are tired after working all day, but they still want to provide a healthy and engaging environment for their family. They want to eat healthy, have fun, and make a difference in the community. The bookstore will make this easier, and make having an impact as easy as hanging out with friends.
Ssussdriad Books will be located in downtown Hanford, ca, providing a meaningful, dynamic, exciting, and positive environment for families while generating revenue and awareness for Ssussdriad and its focus areas, and strengthening community connections. It will also serve as a visitors’ center, promoting Hanford business and activities.
Child-friendly games and activities will be ubiquitous. This will range from modern play areas to VR and Augmented Reality technologies. When we have the resources, I intend to hire Fun Factory Sensory Gyms to install our play area, and purchase an AR projector from Beam, which will turn any surface into an interactive playground.
Rather than made-to-order meals, we will pre-sell seats for quality banquets at breakfast, lunch, and dinner. This will allow us to maintain the bookstore atmosphere throughout the day, minimize overhead, and free up the kitchen for meal-prepping. It will also help us to meet dietary needs, and allow patrons to opt-in for participation in game shows, which we'll discuss in a moment.
We will offer meal-prep services. Customers can purchase individual meals for dine-in or takeout, as well as order meals in bulk.
We will sell fresh produce, both our own and from other nearby regenerative farms.
In addition to concerts, guest speakers, and other activities, patrons will have the chance to opt-in for game-shows that will take place on-stage during select banquet meals. These game shows will be live-streamed to the Finding Hanford social media (discussed under "website"), allowing participants to tag family and friends before-hand, and keep those memories available online. Participants opting in early will give us the time needed to film interviews and mini-docs leading up to events, making for an engaging viewing experience, in person and online.
Value for the community
-Offering quality, healthy food, entertainment, and an exciting child-friendly environment.
-Children’s activities will be fun and engaging, while being educational
-Customers get to know the farms and people their food comes from.
-Various marketing to support local regenerative farms.
-Events like Art Hop and game-shows provide dynamic family fun
^Turning these events into unscripted live-productions will allow participants to share memories with family and friends live, and anytime in the future.
-Through the dynamic nature of the larger project, we will be able to start making health affordable to all.
-Support at all levels, from sharing a post on social media, to attending a concert, drives economic, social, and environmental change.
^by leveraging data science, we will attempt to quantify this, making that data transparent, and celebrating patrons for their participation.
-One place meeting many, many needs
-Always something happening
-When our great great grandchildren are learning about this era in history, they will get to see us building a better future with their own eyes
Products and Activities
-Books
-Food: Dine-in/banquet, Meal-Prep
-Fresh Produce
-Concerts
-Events / broadcasts: Art Hop, Game Shows, news,
Podcast w/ live guests on-stage
-Will serve as studio for Finding Hanford broadcasts
The Websites / Social media
Here's where everything ties together
FindingHanford.com / Social media
(Under development)
The FindingHanford website will feature an online store for local businesses, a community calendar, news, blog, and live broadcasts, as well as a community forum and chatroom.
FREE AND PAID Native advertising will be offered to local businesses, exploring via story-driven video, blog, podcast, and live-broadcasts, who these businesses are rather than just what they sell.
The main element to start will be videos leading up to the monthly art hop that explore businesses and artists. Not simply what they create, or what they sell, but who they are as human beings in our community.
A multi-camera live-stream at the art hop itself will create a dynamic viewing experience, and feature pre-recorded video to help drive story.
Products and Activities
-Online Marketplace for local business
-News
-Blog
-Podcast
-Broadcasts: Art Hop, Gameshows, Finding Hanford talk show
-Native Advertising
Paid advertisement that matches the form, feel, and function of the media on which it appears. For example, blog posts instead of banner ads, and story instead of product.
-Community Calendar (Loxi)
Anyone can submit community events.
The Software
Online Store
I went with NopCommerce, an open-source e-commerce solution, but I am having trouble finding a local web developer with experience in APS.NET, so I may revert to a wordpress solution instead. For now, I am holding out hope, and will show examples of the nopcommerce software and visual theme I have selected. I am currently organizing the website.
-Nopcommerce
Open-source and fully customize-able, with robust data analytics, seo, marketing tools, and multi-vendor support, all out-of-the-box.
-Theme
I purchased the NopElement theme because it has a variety of visual options to choose from, which will allow me to periodically change the design.
Live Streaming Software
-Open Broadcast Software (OBS) for live-streaming. Paired with Obs.Ninja, I can pull in an HD video feed from anyone with a smartphone and a wifi connection. This is how we will effectively stream the art hops and other events that are spread across multiple locations.
Ssussdriad.com
Ssussdriad's website and socials are being reorganized to document the project. The art hop and live-broadcasts will be moved under FindingHanford.
Ssussdriad will feature a forum where organizers in other communities can collaborate.
Discord
For real-time discussions. Both the FindingHanford and Ssussdriad Discord channels are housed under the Ssussdriad server. By keeping project-relevant discussion in a public Discord, transparency is maintained, and developments are documented.
About me
My name is Nathan Odom, and since I was a kid, I've been trying to discover magic.
When I was 19, a friend introduced me to the Beatles, I've been looking for a path to world peace ever since. I've attempted many smaller projects toward that end, even in the years when my mind was broken and I thought I was living in another dimension, still I tried to pull the spreading pieces of our world together. All of these projects failed, but I learned that no matter what reality we find ourselves in, all we need is love.
In 2014 I was talked into opening a bookstore. The next day, 30 thousand books fell into my lap.. a few months later, I got drunk and took Visalia PD on a high speed chase through downtown Visalia. Fortunately, it was after 2am, and no one was hurt. I was too drunk to open my door, so the cops had to pull me out through the window. With the help of a skilled lawyer, and no small amount of privilege, I ended up spending 6 months in jail.
They put me to work on the jail farm, tending pig pens and, eventually, feeding the cows...yes, they gave me the keys to a moving vehicle. In the hours not spent on the farm, I read a lot, exercised, listened to NPR, lost at chess, and meditated, every morning and night. It was in that time that the pieces of this dream began to come together.
I was fortunate upon release to still have a job, and I picked up a second soon after, as an apprentice producer at our local Fox Theatre. By this time I was organizing the Art Hop, advocating for arts-integrated education, and had plans of launching Ssussdriad later that year (2017).
Then the City started making moves to sell an undeveloped portion of Hidden Valley Park. My efforts to stop this saw both of my jobs attacked. In the course of a week, I lost my jobs, blew the engine in my car, and had to move back in with my grandparents. I still managed to organize a successful filibuster, two music festivals, a protest concert outside council chambers, gather 1/3rd of our nearly 3,000 signatures, and I uncovered documents the city had claimed were destroyed, all while keeping the community informed with video shot on a cellphone, and all from a bicycle. I'd caught a glimpse of what I was capable of.
Our efforts inspired a new Parks and Rec Master Plan, which says in a statistically relevant survey that this community wants the park developed, but they are about to try and sell it again... we'll deal with that when the time comes.
It was during the fight for the park in 2017 that I came across the term Permaculture. Right away I saw it as one of the pieces I'd been looking for.
When the park fight died down, I hid myself away and started learning all I could about permaculture. I have since earned my Permaculture Design Certificate, and gained experience at a local organic berry farm.
As my understanding of nature's processes has deepened, so too has my faith, and my belief in magic. I recognize my fortune in the life I've had, where many would have had nowhere to turn, I've always had a home, and the safety net to explore possibility. I believe in a world where everyone can chase their dream, and all benefit from it.
Notes
Permaculture
Permaculture is a design framework guided by the natural world. When we apply nature’s genius to human systems, they inevitably become more efficient, creative, resilient, and beautiful, while simultaneously reuniting our civilization with the planet responsible for our every breath. As the health of these systems grow, so too does all life.
Earth's systems have functional characteristics that are necessary for their health and thus, ours.
Diversity-
the variety of life in an ecosystem determine its ability to adapt to change
Modularity-
loose connections between elements slows the spread of contagions, decreasing the impact detrimental factors have on an overall system.
Redundancy-
Every element in a system fulfills multiple needs, and every need is met by multiple elements; if one element fails, others still fulfill the need.
Feedback-
Nature is constantly changing: As species A evolves, so too do the organisms they feed on (species B), causing a need for further adaptation by species A. These adaptations in both species influence the larger system, and resulting changes in the larger system Inspire further adaptation by species A and B. This process goes back and forth in perpetuity.
These characteristics are also found in the world's most resilient and enduring companies. Harvard Business Review - The Biology of Corporate Survival (article)
Here's a look at the impact a keystone species has on an ecosystem.
Here's an example of what's possible through permaculture in even the world's most extreme environments
Soil Food Web
Direct Public Offering
A Direct Public Offering is a method by which entrepreneurs can offer investment opportunities directly to the community, to both accredited and non-accredited investors, resulting in an inclusive economy.
How Change Happens
Professor Cass Sunstein argues that together, the following three phenomena are a cocktail for social cascades. Here is a fascinating interview where he discusses this in-depth.
Preference falsification-
the act of voicing a preference that differs from one's true preference.
Variable thresholds for action-
Some people require no support at all before they will say what they think or join a movement, some need to see at least one other person acting before they will join, some two, some three, and on into infinity.
Group polarization-
the tendency for a group to make decisions that are more extreme than the initial inclination of its members.
When all three of these phenomena occur together, we have a recipe for social cascade.
Example:
In Saudi Arabia there remains a custom of “guardianship”, where husbands decide whether women work outside of the home. Research found that the majority of young married men were secretly in favor of women in the workforce, but believed their peers thought otherwise. In areas where researchers randomly corrected that assumption, four months later the wives of survey participants were notably more likely to have applied for work.
^When data was made transparent it became a tool for community reflection, and decision.
(Leonardo Bursztyn et al., Misperceived Social Norms: Female Labor Force Participation in Saudi Arabia (2018)) - Study
Data Science
Data Science is an interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from many structured and unstructured data sets.
Native Advertising
Native Advertising Statistics
-Consumers looked at native ads 2x more frequently(52%) than banner ads
-18% increase in purchase intent
-View-time equal to editorial content
-74% consumers said they prefer to learn about a product or service through content rather than traditional advertising
-40x higher CTR (Click-through rate) than traditional advertising
(IPG Media Lab and Sharethrough )
Here's a bit about Native advertising from Utah.Com (They call it organic marketing, but it's the same thing)
Photo Credits
Bookstore - Norbert Tóth on Unsplash
Meal Prep - Ella Olsson on Flikr
Banquet meal - Stefan Vladimirov on Unsplash
Produce - Jeana Bala on Unsplash
Game show - Kevin Standlee on Flickr
Organizer
NATHAN ODOM
Organizer
Hanford, CA