PLEASE VISIT OUR MOST RECENT GOFUNDME HERE ***
Applied Fitness Solutions is a privately owned 3 location fitness company in Southeast Michigan. This is the second GoFundMe campaign we've run in the wake of the Coronavirus pandemic and the ensuing alteration to everyday life we've all experienced. Days after the Governor's executive order to shutter non-essential businesses we put out a call for help to our community to ensure our team of volunteer trainers and coaches had financial security in the midst of the chaos as the government got to work on boosting unemployment benefits and putting together an economic stimulus. We are absolutely ecstatic to report to you that BOTH our community and the government came through. In what was nothing short of miraculous the AFS community raised upwards of $90,000 to cover economic hardships for our team in less than 3 weeks! This fund our supporters created in addition to government help now has us feeling very good about the financial wellbeing of our team. From the bottom of our hearts, thank you so much! Thank you doesn't even do it justice.
With the Stay At Home orders now extending into mid-May, AFS is once again faced with the reality that we will NOT be running the autopayment on May 1st; which generates almost all of our revenue as a business. As we’ve said before, we are committed to not billing clients if we cannot be opened; it is the only right thing to do during this difficult time. Although we have been approved for some government funding, the financial impact of these funds is quite minimal compared to the overall financial cost of running AFS for even a short period of time. Given the already fragile financial state the company was in before the pandemic, those funds will not provide the support we need to minimize financial losses in our business. We are also well aware that the months ahead will be difficult even when we are allowed to open. While some enthusiasts will eagerly rush back into the gym, a great deal more will be extremely hesitant. We anticipate the government will impose reduced occupant capacities in our facilities, further limiting utilization. All of this adds up to a turbulent financial period ahead for AFS. The money we will raise from this fund is simply to minimize losses and, therefore, be able to maintain the operations of AFS, given the uncertainty that lies ahead. If anyone is curious as to our specific financial position, or how this money will be used, we want to be very transparent and are happy to share. Please email AFS CEO Mike Stack ([email redacted]) for this information. We are very aware that many small businesses are experiencing the same financial hardship and uncertainty we face, we empathize with them, and can only hope they will be blessed with the same strong support from their community as well.
Just as we did in April, the AFS team will be operating in full force to provide the virtual experience of streaming workouts, yoga, expert talks, and more on our community HUB page. We've committed to keeping this community open access for all who need it and have adopted a "Take what you need, leave what you can" approach to operating the hub. If you're one of our many avid supporters, we greatly appreciate the donations you made in April and if you have the means to do so we will humbly accept them in the month of May as well. For those who may be slightly less familiar with AFS, but have been getting some value from the content we're putting out, we simply ask that you consider a small donation. For any who are engaging but simply do not find themselves in the financial situation to give, we totally understand and are eager to serve your needs during this time anyway.
Thank you all so much for your love and attention. AFS is what it is because of you.
Much love from our family to yours,
- JOSEPH LEARY
Organizer and beneficiary
Ann Arbor, MI