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Riding Together Against Cancer – Tour de 4
Sunday, 7th September 2025
We’re proud to announce that a team from Asset Alliance Group — Robert Gwynn, Marc Mellon, Alastair Bacon, Simon Bird, and Taylor Mellon — will be taking part in the inaugural Tour de 4, a powerful new cycling initiative inspired by Sir Chris Hoy’s vision to challenge perceptions around stage 4 cancer.
This event is more than just a ride — it’s a movement. Tour de 4 brings together people affected by cancer, directly or indirectly, to show strength, solidarity, and support. Whether you're a seasoned cyclist or just dusting off your bike, this event is about unity and hope.
Our team will be taking on the Red Ride, the longest and most demanding route of the event — a 56-mile (90km) journey through scenic landscapes. It’s a challenge we’re proud to face, knowing every mile we ride helps raise awareness and vital funds for cancer charities across the UK.
Why We Ride:
- To support those living with cancer.
- To honour those we’ve lost.
- To help fund research and care.
- To change the narrative around stage 4 cancer.
How You Can Help:
Your donation, big or small, will make a real difference. Every pound raised goes directly to cancer charities doing life-changing work. Please support our team and this incredible cause by donating and sharing our page.
Donate today and ride with us in spirit. Together, we can make a difference.
Thank you for your support!
#TourDe4 #RidingTogetherAgainstCancer #AssetAllianceGroup
Organizer
Georgia Neale
Organizer
Maggies
Beneficiary