<div>Riding Together Against Cancer – Tour de 4 ‍
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<div>Sunday, 7th September 2025
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<div>We’re proud to announce that a team from Asset Alliance Group — Robert Gwynn, Marc Mellon, Alastair Bacon, Simon Bird, and Taylor Mellon — will be taking part in the inaugural Tour de 4, a powerful new cycling initiative inspired by Sir Chris Hoy’s vision to challenge perceptions around stage 4 cancer.
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<div>This event is more than just a ride — it’s a movement. Tour de 4 brings together people affected by cancer, directly or indirectly, to show strength, solidarity, and support. Whether you're a seasoned cyclist or just dusting off your bike, this event is about unity and hope.
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<div>Our team will be taking on the Red Ride, the longest and most demanding route of the event — a 56-mile (90km) journey through scenic landscapes. It’s a challenge we’re proud to face, knowing every mile we ride helps raise awareness and vital funds for cancer charities across the UK.
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<div>Why We Ride:
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<li>To support those living with cancer.
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<li>To honour those we’ve lost.
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<li>To help fund research and care.
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<li>To change the narrative around stage 4 cancer.
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<div>How You Can Help:
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<div>Your donation, big or small, will make a real difference. Every pound raised goes directly to cancer charities doing life-changing work. Please support our team and this incredible cause by donating and sharing our page.
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<div>Donate today and ride with us in spirit. Together, we can make a difference.
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<div>Thank you for your support!
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<div>#TourDe4 #RidingTogetherAgainstCancer #AssetAllianceGroup
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AAG Take On Tour De 4 For Maggies!

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