Did you know that about 80% of people will need a blood product in their lifetime, while only 2.5% donate?

I learned about this crazy statistic through my wife, who works at the blood donation centre.

How is it that we live in a world where so many people want to do good, yet we don’t do one of the easiest things we can?

This can and should be better!

Next week, we are swimming across Lake Geneva to raise awareness for this cause. We will be swimming 8,000 meters, which will take us around 4 hours.

I need your help. Not with the swimming—I'll take care of that. But with a small donation.

The cool thing? You get to donate twice! Once for free, and once with a little money.

The ask:

"But Bram… you only have 1 week to raise money!" I know! But it only takes one read to donate. So, let’s go!

I am counting on you, the non-TikTok generation, to have made it to the end of this text and feel called to action.

I'm looking forward to letting you all know how it went.

Big hug,

Bram