A Campaign of Love

Samuel Mawhinney is organizing this fundraiser.

Donation protected

Good day Fellow Americans!

My name is Samuel Mawhinney and I’m here asking you to join me in spreading LOVE all across the USA.

Spreading Love is a song my heart wants to sing and I would like to sing it with you.

Let's get right to it...

Campaign of Love

Following the 2016 election and the evident deep divide in our country, I asked myself “what unites people? On what common ground can We The People build?” My conclusion was Love. I believe Love is the singular force that unites us all. This remains true today.

I believe everyone needs Love and everyone deserves Love. And, I feel like I live in a country that has forgotten this. I know I'm not the only one.

So, to help coax our shy Love out from the shadows and into public view, I am launching a project called “Campaign of Love.” The mission is simple: Make Love Visible.

The idea for spreading the word LOVE is based on a principle that advertisers take for granted: the Mere-Exposure Effect. Basically, the more we are exposed to something the more we like it. Said another way: See it to Be it.

In the spirit of paying-it-forward here's the plan Stan...

To start this sharing of Love, I will sponsor & mail the initial LOVE sign to the first person who donates. This first donation will then sponsor the second LOVE sign, which will be sent to whoever contributes next, and so on. We are creating an expanding circle of Love here — where a LOVE sign is always outstretched and waiting for the next person to join. This is the power of paying-it-forward.

To be clear: you are not donating to receive a LOVE sign. You are donating to give the next person to join our circle a sign of your Love. And, in return for giving, you receive.

LOVE signs spread across The United States of America — filled with the Love we feel for each other — proudly displayed for any & all to witness and receive.

This mission will end on July 4th, 2022 when I will drive to Washington D.C. and place the last LOVE sign in front of the US Capitol Building — closing the circle, and symbolically declaring, “Love is the foundation on which We The People build.”

$25 is the suggested donation. However, nobody will be denied a sign of LOVE. We all have different financial situations and it doesn’t matter whether you contribute $5 (the minimum GFM allows) or $5,000,000 -- everyone is deserving of Love. If, for whatever reason, you can’t donate DM me here .

Money raised will be used for printing & shipping signs, studio space and collaborative hands & minds necessary to make this happen.

LOVE signs or fast food logos?

The ultimate goal is spread as many Love signs as there are zip codes in the USA, 41,692. However, that's a pretty big bite to chew all at once. To make this goal a bit more digestible we will 'compete' against the signs of fast food chains. Now, I have absolutely nothing against these restaurants, but I do wish to live in a country where LOVE is more visible than the Golden Arches.

Goal 1: Shake Shack - 205 signs - $5,125 - You are in the top 0.000059% or 1 out of every 1,694,915 Americans.
Goal 2: Steak 'n Shake - 518 signs - $12,950 - The top 0.000148% or 1 out of every 675,675 Americans.
Goal 3: Carl's Jr. - 1,063 signs - $26,575 -The top 0.000304% or 1 out of every 328,947 Americans.
Goal 4: Chick-fil-A - 2,659 signs - $66,475 - The top 0.00076% or 1 out of every 131,578 Americans.
Goal 5: Wendy's - 5,881 signs - $147,025 - The top 0.00168% or 1 out of every 59,523 Americans.
Goal 6: McDonald's - 13,682 signs - $342,050 - The top 0.003909 or 1 out of every 25,581 Americans.
Goal 7: Subway - 22,005 signs - $550,125 - The top 0.006287% or 1 out of every 15,905 Americans.

Goal 8: Zip codes & beyond - 41,692 signs - $1,042,300 - The top 0.0119% or 1 out of every 8,935 Americans.

(The sign # corresponds to the number of restaurant locations for each chain; the dollar amount is the # of locations multiplied by the suggested donation of $25; the percentage is the # of signs divided by the ~US population (350 million). This last stat is the most important — Thank you to those who are willing to lead!)

And, in the spirit of leading..

Rippling Cahoots Founding Patrons

Over the past 5 years of creating and sharing Love art my living space has doubled as a studio. This project requires a more dedicated setting and some helping hands. So, in addition to sponsoring the Campaign of Love, a portion of your donation will be used to help establish a studio -- Rippling Cahoots.

It gives me chills to imagine working in a studio that was founded by thousands of people expressing their Love for each other. And, to thank & celebrate you: In any studio or storefront I am blessed to inhabit, your name will forever don the “Wall of Founders”. It takes courage (read: an open heart) to express Love and you deserve to be honored.

That just about covers it…

One final wish... Please share this GoFundMe on social media. Simply put, sharing is the #1 key to success and is the very point of Campaign of Love.

Ok, that covers it.

Campaign Headquarters will take a couple months to find a space and get up & running. You can follow along with the project here .

I sincerely appreciate you taking the time to read this and helping to expand our circle of Love. Thank You!

Love,
Samuel Mawhinney

*Important* To get your shipping address and to thank you, I will be reaching out to everyone who donates. GFM, however, does not allow organizers to contact donors who check the box, “Don’t display my name publicly on the campaign.” *If you would like to receive a sign, your name must be displayed.*

Forestport, NY