Rise up for Women Displaced by SoCal Fires

January 11, 2025

Dear Friends,

This is an IMMEDIATE CALL TO ACTION.

Since Tuesday afternoon, my neighbour & his family have saved my home in Pacific Palisades several times, over the last 48 hours.

I am deeply committed to pay forward their heroic acts of kindness and courage through my business, Sun Moon Rain. We eliminate single-use plastic through e-commerce (www.sunmoonrain.com), providing refillable products and sustainable jewellery in our Santa Monica store (2601 17th Street, off Ocean Park). We are now also collaborating with We Just Breath, a 501C3 foundation.

We are raising funds through GoFundMe on behalf of women and single mothers in Los Angeles who are struggling with rental expenses. Our goal is to raise an initial $20,000 to provide immediate financial relief by distributing $1,000 each to 20 women in need. Recipients will be selected with assistance from local organizations, we are working with Catholic Charities, 211la.org and LACRO - Los Angeles Community Resource Organization. These trusted non-profit organizations are helping to identify women facing the greatest financial hardships and getting them in contact with us. GoFundMe donations will be deposited into the We Just Breathe Foundation’s (501C3) account and distributed directly to the selected women.

With gratitude & hope, thank you

for supporting these displaced women.

Shabnam Melwani, Sun Moon Rain

Michelle Alegria, We Just Breathe Foundation

Patricia Foulkrod, Dirt Beauty

Shabnam Melwani is the owner of Sun Moon Rain, (www.sunmoonrain.com) a eco-chic jewelry business she founded in 2012. A single mother of two, Shabnam moved to Los Angeles from Singapore, and began working with local women entrepreneurs to co-create jewelry and refillable beauty products.

About Michelle Alegria

Michelle Alegria is a former Emmy-winning TV journalist. After becoming a single parent in 2018, her mindfulness practice became her lifeline. In 2020, she launched the We Just Breathe Foundation, empowering women & youth through breathwork & mindfulness.

Patricia Foulkrod has been an LA activist & film producer for decades. In 2014, she began designing drought tolerant gardens (dirtbeauty.com). We are collaborating with Patricia who knows how to create awareness and support for these women by tell their stories with great respect and love.