B K S IYENGAR YOGA ASSOCIATION OF LOS ANGELES

Dear Friends of Iyengar Yoga,

Please take a few minutes to read this letter in its entirety. It has important information about the start of the Iyengar Yoga Association of Los Angeles (IYALA) fundraising campaign.

Let us thank you wholeheartedly for your continued support of IYALA and the Institute (IYILA). Your generous donations and participation in classes have made it possible for us to continue to offer a regular schedule of workshops and classes with top teachers from around the world, free Sunday workshops, and free community offerings. All of which many have come to rely on during these troubled times.

In addition to offering quality classes to everyone, our fundraising allows us to continue to pay our excellent teaching faculty commensurate with their extraordinary talent. Please remember that many of the LA teachers you may follow, whether at IYILA or another platform, has grown up and benefited over the years from IYILA.

Our fundraising drive begins early this year as we navigate the unpredictable changing market. It is a heavy lift, as an all-volunteer board to keep the Institute moving forward. The recent closures of many other popular and visible yoga studios exhibit the challenges facing the yoga community.

Over the past two years, IYALA has been subsidized through federal grants and the PayCheck Protection forgiveness, which helped offset the cost of bringing classes to the IYILA community during the early pandemic period. The federal programs have terminated, and we continue as a non-profit organization that relies on donations to keep the Institute vital and afloat. We ask you to give generously this year with our goal of $75,000 in donations to do just that -- keep the Institute open through 2023.

Once again, thank you for your past generosity and your continued participation in the practice of Iyengar Yoga. We look forward to seeing you in class online or in person if we find an affordable and suitable venue.

Yours In yoga,

Board of Directors

Iyengar Yoga Association of Los Angeles

Sharing a Vision 2021

 “Yoga is a light, which once lit, will never dim. The better your practice, the brighter the flame. ”

BKS Iyengar

Donation Levels

$20 – Tadasana Level
$50  - Vrksasana Level
$108 – Sirsasana 
$250 – Urdvha Dhanurasana 
$500 – Kurmasana
$1000 – Adho Mukha Vrksasana
$2500 – Hanumanasana 
$5000 – Natarajasana – Free year of classes at IYILA

 

November 25, 2021

Dear IYALA Community, 

Wow what an exciting year it has been!  We are proud to acknowledge that IYALA is a premier center for workshops and classes in the United States, hosting teachers from all over the world. While we may not currently have a physical location where we can gather, we are grateful that our community remains strong and continues to grow online. I believe Guruji would be proud of our creativity and perseverance to support one another and our collective practice in the face of such incredible challenges. 

As one of the most culturally and ethnically diverse regions in the country, IYALA is at the forefront of a movement to make Iyengar Yoga more diverse, equitable, and inclusive. The donation based weekend community workshops and classes in Spanish, Japanese, Hebrew, Farsi and Vietnamese help us bring the benefits of Iyengar yoga to a broader and often underserved population. 

Today is the start of our fall/winter giving season. As a non-profit this fundraising effort  “Sharing a Vision” serves as the base for our yearly programming. As you prepare to give, please reflect on the classes and workshops that have enriched your life, and our community.  Your generous donations allow us to continue to keep the teachings of B.K.S Iyengar alive in Southern California.

Although you can support IYALA in many ways today, we are asking for your generous tax deductible contribution to our fundraiser “Sharing a Vision” It is our hope continue our mission of disseminating the art and science of Iyengar yoga.  Our goal is to not only gather online, but to someday soon also gather in person.  

Donate at our fundraiser between now and December 31, 2021.  You can also mark your calendars to donate on Giving Tuesday – a global day of generosity on November 30.  

On behalf of the IYALA Board, we wish you a Happy Thanksgiving and Holiday Season, and look forward to seeing you in class! 

Sincerely,

Holly Hoffmann

IYALA President