West Coast Surf Shop & The Bradys

$9,530 of $75,000 goal

Raised by 102 people in 7 months
Created April 16, 2018

April 15, 2018 will go down as one of the worst days in Jim and Ronee Bradys life.  Honestly, most of the islands life. 29193476_15239307540_r.jpegWhat started as a regular Sunday morning, ended with a horrific electrical fire , ruining everything that possibly was, West Coast Surf Shop.  The fire has left the shop almost unrecognizable on the inside. Everything is burned, disintegrated, and covered in black soot. We know the shop had insurance. However, we also know insurance doesn’t cover everything, and the question lays in length of time before any monies come their way. Not to mention the months and months of having to be closed, lost wages, and jobless employees. This literally was The Bradys livelihoods.

Jim , opened Florida’s oldest Surf Shop in 1964 ( WCSS) ,  and has become an iconic staple on Anna Maria Island. If you’ve ever been in the Surf Shop .....you are always greeted with Jim stationed by the sunnies ( maybe eating some M&M’s or a chocolate muffin ), and Ronee working her magic behind the counter with her hair always perfectly placed . They are the dynamic duo! I personally worked for Jimbo and Ronee for over 8 years at WCSS, they became my family. Their family mine. I lived on top of the Surf Shop when I was 4 with my mother , Carol Whitmore, for many years .  Everyone who knows them, truly LOVES  them. We are all devastated. As a community we need to come together and show the Bradys we are here for THEM. Everyone has been asking how to help. Unfortunately, we can’t all band together and go in  with our work boots and clean it up. So this Gofund me page is the best alternative!! The Bradys would NEVER ask for this . But, luckily for them , sometimes  others know what’s best  in a time of trauma and uncertainty. This is a time for everyone who wants to do something for them, to  donate in any little way we can. We want to show them the love, and that we are all here for them to help them get through this tragic time. We love you Ronee, Jim, Brandi, Giorgio & Izzi! Long live the old West Coast Surf Shop and here’s to NEW dreams and NEW memories!!! #westcoaststrong

Thank you in advance to all of you!!!!!!!!

XOXO, your wave babes 
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Update from The Brady's:

Hi y'all! We just wanted to give you an update on the progress of the surf shop. It has been quite a process. Thankfully, the construction is finally starting to move along. The shop has been stripped down to the bare bones, the new trusses have been installed, new plumbing, electrical wiring, and they even dry ice blasted the fire damage away. With patience, we are very optimistic and hopeful that we will be back in business just in time for the Holidays! Fingers crossed!

We surely couldn't have done it without all of you!

Words cannot express our gratitude for all of the thoughts & prayers, help & encouragement offered to our family during this difficult time.

From the Acqua Aveda Summer Solstice Fundraiser, to the Rising Above The Flames Benefit, our hearts are so full of joy! Just to see all of the people we know & love come together after all of these years in our honor was priceless, it brought tears to our eyes.

We are also so very grateful for the sweet lil’ girls, McKenna & Fiona, that made and sold bracelets at the Island Coffee Haus, the Winsper family for donating their annual 4th of July lemonade stand proceeds, and for the Go Fund Me that was set up on our behalf…..and to all of you who have stopped by to say hi!

The love and support that we have received from our family, friends, customers, strangers, and our community as a whole has been so heartwarming and overwhelming.

However, we would like to thank Kaitlin Kee, Anna Rehorn, and Benjamin Webb for their quick-wittedness in assisting our customers to safety. We are forever so grateful and indebted to the first responders for their swift and valiant response, which included Holmes Beach Police officers, Engine #131 from the Holmes Beach station, three engines from West Manatee Fire Rescue and one Engine from Longboat Key. We can’t thank you enough for your life risking, heroic, efforts that you perform on a daily basis to save people’s lives. We are so blessed that everyone was safe, for materialistic things can always be replaced.

We are so humbled by the strength you all have given to us. We couldn’t rebuild without you. We are truly blessed to be a part of this amazingly unique & loving Island community.

Thank you!



Ronee, Jim, Brandi, Giorgio & Izzi
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$9,530 of $75,000 goal

Raised by 102 people in 7 months
Created April 16, 2018
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