Humpback Whales - Spread the Story

$26,625 of $30,000 goal

Raised by 49 people in 40 months
Eastern Australian Humpback Whales - A Global Community Education and Awareness Project

The Oceania Project
 was established by Drs Trish  and Wally  Franklin in 1988 as a not-for-profit research and education organisation dedicated to raising awareness about Cetacea (Whales, Dolphins and Porpoises) and the Ocean Environment through research, information, education and net-working. The funds being raised are to implement the above project, which is an extension of the original scientific research on Humpback whales conducted by Trish and Wally Franklin over 26 years  between 1989 and 2015.

The research was funded in significant part by over 2500 members of the public participating in the Annual Whale Research Expeditions in Hervey Bay, Queensland, Australia.

The project contributes to the environmental objectives  of The Oceania Project and will provide an effective and informed means for worldwide community engagement in the conservation and protection of Cetacea.

The research undertaken by Dr Trish Franklin and Dr Wally Franklin  on Humpback whale social behaviour, social organisation, population dynamics, abundance and reproduction has provided new and rich insights into the eastern Australian Humpback whales.

The Oceania Project's Humpback whale database has facilitated collaborative research  on Humpback whales with scientists across the Pacific and Antarctica.

The Oceania Project's Humpback whale tail-fluke catalogue consists of 3254 individual Humpback whales and provides long-term resight histories of 667 known individual Humpback whales, with resightings ranging from two to twenty-three years.

The Oceania Project's website  has been providing information on Cetacea to the public since 1992. We have produced a Whalesong CD 'Songlines - Songs of the East Australian Humpback Whales'  and five Humpback Whale DVD's. Both the CD and the DVD's were produced by Mark Franklin , The Oceania Project's Technical Director and Audio Engineer. With design and artwork by Stephen Franklin Design Studio.

[Below is the tail-fluke of 'Nala'. She has been observed and photographed in Hervey Bay in 13 of 23 years and in 12 of those years she was accompanied by a new calf]

Eastern Australian Humpback whales were taken to the brink of extinction by commercial whaling and it is estimated that approximately only 100 individual whales survived.

During the fifty-years from the early 1960's to the early 1990's recovery was very slow and over the last two decades the population has been increasing steadily.

During the last two decades Humpback whale tourism along the eastern coast of Australia has become a major industry with millions of Australian and overseas visitors watching Humpback whales from land-based vantage areas, like Byron Bay, NSW; or vessel based whale watch operations, like Hervey Bay, Queensland. 

Sixty-seven east Australian Communities , mainly in NSW, have adopted known individual Humpback whales and annually celebrate the return of the migrating humpbacks.

Humpback whales are still at risk from an increasing range of threats including entanglement, pollution, habitat degradation, vessel strikes and climate change.

There is a high public demand for scientifically based educational material and information on Humpback whales.

The funds being requested will be applied to implement the Humpback Whale Community Awareness and Education Project, progressively over three years
 in three stages:

Stage 1 Objective: To increase Community awareness and knowledge of eastern Australian Humpback whales, to engage the Community in long-term conservation and protection of humpback whales through making available the findings from The Oceania Project's research on Humpback social behaviour and social organisation and other information on the population of eastern Australian Humpback whales.

Stage 1 Activity (year one):
1 - Analyse and review The Oceania Project's three existing websites    

then identify levels, sections, pages and resources to be retained and integrated into the redevelopment of The Oceania Project's  '' website

2 - Develop new levels, sections and page structure to integrate new research findings on Humpback whales into the re-developed website. Prepare website site map and wireframe layout in preparation for website design

3 - Draft website design brief and commission website design template

4 - Review and approve design template, site map and wireframe layout for re-developed website

5 - Identify and archive new content derived from the 26 years of Humpback whale research to be included in the re-developed website: e.g. text, photographic, video and acoustic assets for levels, sections and pages

6 - Prepare an overall website specification document, which will provide a blueprint for implementation of new research material into the re-developed website

Stage 2 Objective: To provide research based knowledge about eastern Australian Humpback whales for School and University Students, presented in a stimulating web environment suited to home & school computers, iPads, other tablets and mobile phones and embedded in original highly visual and stimulating photographic, video and acoustic assets.

Stage 2 Activity (year two)
1 - Format material to be incorporated into the re-developed website for the digital online environment including: text, photographic, video and audio assets

2 - Build, layout and edit new levels, sections and individual pages of the re-developed website.

3 - Review and approve all levels, sections and pages as they are completed

4 - Conduct focus groups using independent reviewers to beta-test the completed pre-live website. Implement any revisions to the website arising from the focus groups and beta-tests

5 - Undertake final review and pre-live approval of re-developed website. Take re-developed website live and simultaneously decommission old websites being integrated into the new re-developed website of The Oceania Project

Stage 3 Objective: To provide a world-class and enduring research based knowledge resource on eastern Australian Humpback whales and other species of Cetacea, that will, via the website, be available to an audience throughout Australia and World-Wide.

The website will not only stimulate interest in Humpback whales but contribute to attracting overseas visitors and overseas students to Australia because of the opportunities available to observe and learn about Humpback whales through established whale watching operations and available high quality University Marine Science courses such as those provided by Southern Cross University.

Stage 3 Activity (year three):
1 - Prepare Monitoring and Evaluation Plan

2 - Undertake revisions, adjustments and / or corrections as required during monitoring phase

3 - Implement twelve-month online promotional, media and marketing program of website as a major educational resource for the Public

4 - Prepare review of performance during the first twelve months of operation of the website

5 - Update The Oceania Project's website listing on Pandora , Australia's web archive at the National Library of Australia, for preservation of the website in perpetuity.

Our Hope for the Project: 
The general public throughout Australia and around the World will have access to a website with up-to-date research information on the social behaviour, social organisation, population dynamics, abundance and reproduction of eastern Australian Humpback whales; presented in a clear, concise and digestible manner and embedded in original & stunning photography, video and acoustic material, which will provide a rich and enduring Educational Resource for people of all ages.

The material will be particularly aimed at school-age children and University students. The original research, from which the levels, sections and pages of the website are derived, will be available for download for those who wish to look in more depth at the research outcomes.

The website will have a lifetime in excess of a quarter of a century, as has the current website of The Oceania Project. However, as the existing website attracted 5000 unique visitors and 250,000 hits per month, the content, appeal and engagement of the redeveloped website will be expected to at least double this rate of public interest attracting 10,000 unique visitors and 500,000 hits per month. A total of 120,000 visitors and 3 million hits per annum over the life of the website.

The website will engage the worldwide public in the long-term conservation and protection of Humpback whales and all other species of Cetacea.

Our gratitude and thanks in advance:

We were blessed with over 2500 members of the worldwide public joining our Annual Whale Research Expeditions in Hervey Bay, which enabled us to undertake the long-term research on the eastern Australian Humpback whales.

We thank in advance all those who will support with a donation the spreading of the Humpback whale stories.

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A very sincere thank you to all Supporters of The Oceania Project’s, GoFundMe Campaign. We especially thank recent Donors during early 2019, in particular the Directors of LUSH Handmade Cosmetics for their continuing support of The Oceania Project’s research and education program through Charity Pot: .
During the last twelve months Dr Trish and Wally Franklin have been focussed on publication of outcomes from the Hervey Bay Humpback Whale Study which caught the attention of the Science Writer at Fairfax, Liam Mannix, see: .
A further three new manuscripts are in process for publication during 2019. Trish's Canadian Journal of Zoology paper has been receiving considerable attention: .
While progress on the website redevelopment has been slower than planned, we are pleased to report that a revised site-map has now been completed and we are now moving forward with design of the new homepage format. Shortly we will be able to show you concepts for the new desktop, notebook and iPhone homepage concepts and layout. So thanks for your patience, we will keep you all up to date as the project continues to move forward.

Finally Mark Francis Franklin's YouTube Video 'An Encounter with Charlotte' has gone viral with 2.3 million views over recent months. Enjoy.

Wally, Trish & Mark Franklin, Directors, The Oceania Project
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Sincere Thanks to all Supporters of The Oceania Project's GoFundMe campaign over the last twenty-months. We wish you all a most Merry Christmas and a Wonder-Filled New Year.

During the last 12 months we have been concentrating on the preparation of the photographic assets for the new website. Trish has completely reviewed and revised the Hervey Bay Fluke Catalogue which now consists of 3283 Tail-Fluke photographs.

As well we have reviewed the photography of all Trish's 670+ Humpback whale resight histories and she has selected all the tail-fluke and left and right dorsal/body photographs which support each resight histories.

The template for the new website is now in development and we will begin incorporating the photographic information early in 2018. Starting with putting Trish's full tail-fluke-catalogue online.

We will make a link to the beta-site available to GoFundMe Supporters during the development process.

So once again sincere thanks to all who have supported and created the funds for us to move forward with the Project.

Seasons Blessings, Trish & Wally Franklin.
A Merry Christmas to All from 'Nala'
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The Oceania Project's T/Shirts are now availble for the 2017 season.

Choose the traditional White T/Shirt with The Oceania Project's stunning Logo
or the vibrant Black T/Shirt with the iWhales Logo
This style also available in red, blue and orange.
Please share the T/Shirt pages with friends and your network.
Thanks sincerely for your support!
Wally & Trish
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The eastern Australian Humpback whales are once more travelling along the coastlines of NSW and Queensland. This year around 30,000 will visit from June to November!

Thanks to Richard, Nina, Joann and Linsey for their recent generous donations.

Shortly we will launch a new T/Shirt campaign so watch out for details. Please 'Help Spread the Humpback whale Story' by sharing the Campaign to your FaceBook or Twitter page.

Thank you to All,

Trish, Wally & Mark

PS: Visit for information about whalesong and listen to 'Migaloo's' haunting song!

Also Wally's 'Conversation' with Richard Fidler was aired again on ABC National Radio, listen:
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$26,625 of $30,000 goal

Raised by 49 people in 40 months
Created March 9, 2016
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2 months ago
3 months ago
LUSH Fresh Handmade Cosmetics
3 months ago (Offline Donation)

We sincerely thank the Directors of LUSH Fresh Handmade Cosmetics for their support of The Oceania Project's research and education program. Get your LUSH Charity Pot Hand and Body Lotion from your nearest LUSH store, to find your store visit:

Meggie George
4 months ago

The work you are doing is beautiful and listening to the songs of the whales reminds me of something deeper. Thank you!

Helen Jeckel
6 months ago

Thank you for the great work you do towards the protection of these magnificent animals

Brad Tom
7 months ago (Offline Donation)

Brad and the staff at TNR Byron are proud to support The Oceania Project, and congratulate Wally and Trish on their many years of research into, and passionate support of, Cetacea and the oceans. Their dedication has greatly helped raise awareness and promote conservation of Cetacea worldwide

Lauren Binks
10 months ago

We met Mark on a whale watching tour and he was so insightful, he really made the tour for us. Thanks Mark! Lauren and Lennie from London.

Gudrun Boost
10 months ago

Thank you.

12 months ago
Tessa Elieff
13 months ago

Dear Mark, Trish and Wally. Many thanks for the beautiful songs, sounds and image. They will be shared with friends with much appreciation. Kind Regards, Tessa Elieff

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