The Rebel Market

$12,921 of $7,500 goal

Raised by 158 people in 1 month
We are asking for your help in building the Rebel Market, Philadelphia's first a youth-powered, fresh food-filled corner store. To accomplish this big goal, the Rebel Ventures crew is joining forces with Siddiq Moore of Siddiq's Real Fruit Water Ice and Tom McCusker of Honest Tom's Plant-Based Taco Shop to form the dream team of healthy deliciousness.

As a finalist team in the Full City Challenge, we have 7 DAYS to raise money for the Market, and after that time the team with the most raised will earn an additional $2500 match grant.

Our idea for a youth-powered healthy store started when Zanayja, 10th grader at Academy at Palumbo and Rebel  entrepreneur, asked this question during our crew meeting one week, 

“Why can I buy four bags of chips at the corner store for $1 but one smoothie at the supermarket costs $4?”

Said another way, why is it so hard for kids to find healthy, affordable, convenient, tasty food in so many parts of Philadelphia? Walk a few blocks in any direction in our city and you will find corner stores and take-outs filled with salty, sugary, and fatty foods. The options are tasty and relatively cheap, and for many kids are a significant part of their diet. It can be almost impossible for kids to find affordable smoothies, healthy parfaits, fruit salads, and whole-grain snacks.

With your support, we will build a healthy snack store where young people are in control of what's on the menu and earn money by running the business. Our primary goal is not profit, but instead providing affordable, nutritious foods to our target customers (kids in Philadelphia). We will sell fresh produce, sliced ‘grab and go’ produce, parfaits, smoothies, Rebel Crumbles, and other healthy snacks, many priced at $1 or less. On the savory side, our crew will design a simple menu featuring healthy, delicious foods we want to eat like tasty salads, platters, and stir-frys. When determining what to sell, we will use a framework that considers affordability, nutritiousness, deliciousness, simplicity, seasonality, geography, and mission-alignment. 100% of our products will be healthy deliciousness.

We will hire one full-time staff person to operate the business, with high school students working part-time after school and on the weekends. Our high school Rebel Market crew will also work offsite on menu design, marketing, accounting, and impact evaluation.

A few years ago we had the idea of youth-created school food, something never done before. Since 2017, more than a million Rebel Crumbles have been served to kids throughout Philadelphia.

Now is the time for a youth-powered corner store. The Market is a new project for Rebel, and so we are raising money to pay staff, lease space, and purchase equipment. We are bringing together a team of advisors and a community of supporters to make our vision a reality. We are asking you to join us in this mission.
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We are so happy to share that thanks to your incredible support, the Rebel Market won the Full City Challenge People's Choice Award earning our project an additional $2500 match grant! Together, over the course of the last seven days, we raised $14,921 that will be used to build the Rebel Market!!!

We are overwhelmed by your generosity and are so grateful to work in a community who believes in young people and their capacity to solve big problems and create positive change.

Stay tuned to our instagram (@rebel_ventures) and facebook (Rebel Ventures) for Rebel Market progress, and other highlights from our adventures in youth-powered health deliciousness.
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Tonight is the night for the Full City Challenge pitch competition! Tre'Cia, Siddiq, Tom and I are ready to represent the Rebel Market.

We hope to see many of you there. If you can't make it, you can livestream the pitches at https://billypenn.com/ and on FB. We think the pitches start around 6:15pm, and the order is random.

We are absolutely overwhelmed by all of your support for the Rebel Market. THANK YOU.
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We just hit our $5000 goal! Thank you so much for donating but we still need your help! We are raising our goal one more time so share and donate before 8pm!
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We just wanted to say how thankful we are for all of the support and with your help The Rebel Market is closer to happening!
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$12,921 of $7,500 goal

Raised by 158 people in 1 month
Funds raised will benefit:
Rebel Ventures
Certified Charity
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Philadelphia, PA
EIN: 811962970
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Byron Ripley
18 days ago
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