Stoneman Douglas Student Journalism

$47,622 of $50,000 goal

Raised by 679 people in 12 months
Created February 14, 2018
*These donations are to support the student Journalism program at Stoneman Douglas High School.

To many people, a yearbook is simply pictures bound in a hard cover. But it is so much more. A yearbook is a piece of history. It is something that you can hold for hours, flipping through pages, reading and reliving memories. It tells the story of the year.

For the students of Stoneman Douglas High School in Florida, the story of their year will forever be impacted by this one tragic day. The beloved members of their Eagle family lost, will forever be in their memory.

We can’t make that day disappear. We can’t pretend it didn’t happen. We CAN fill their hearts with the support of their journalism family.

By donating, join your fellow journalism staffs from across the country showing solidarity in this difficult time while encouraging The Aerie and Eagle Eye staffs to finish their year STRONG.
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A PDF version of The Eagle Eye’s Special Issue "In Memoriam" is now available to the public.

Use the link below to see the special edition of the newspaper written by the MSD Eagle Eye staff. This issue, "In Memoriam", tells the stories of each of the 17 people who lost their lives on February 14, 2018. The staff spent weeks interviewing the families and friends of the victims. They spent weeks going through images and designing pages that helped to tell their stories accurately and respectfully.

In my opinion, they did an amazing job of producing powerful stories in the face of great emotional challenges. These victims were their friends, their peers, and their teachers/mentors. It was not easy for them to relive those moments or ask those hard questions. They are a testament to student journalism!

Thank you so much for your support of the student journalism program.

I have also included links to several stories that illustrate the hard work the journalism students have been putting in over the last few months. This is what your donations have helped make possible!

Special Issue: https://issuu.com/melissafalkowski4/docs/memorial_full_issue

NBC Miami - MSD Student Newspaper Runs Special Edition to Honor Victims: https://www.nbcmiami.com/news/local/MSDs-Student-Newspaper-Runs-Special-Tribute-Edition-to-Honor-Victims-479013633.html?amp=y&__twitter_impression=true

New York Times - ‘It Has to Be Perfect’: Putting Out a Yearbook After the Parkland Shooting:

Eagle Eye - CNN writes factually incorrect article about Aerie Yearbook:

CNN - Including corrections in response to the Eagle Eye's story regarding CNN's factually incorrect article:
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Some of the journalism kids are here in NY at CSPA (Columbia Scholastic Press Association) speaking to a crowd of HUNDREDS of journalism students about their experience and how they have been - and plan to continue - covering the history at their school. This is what your money is supporting. Not only are you supporting their staff, you are helping them teach hundreds of other journalism students how to use their voice!
Melissa Falkowski and Sarah Lerner joint their staffers on a panel at the 94th annual CSPA convention.
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In case you are still curious about what your donations are being used for, take a look at this article that explains what the Aerie yearbook staff is doing to tell the story of their year.

The kids of the MSD staffs are working so hard to do big, powerful, and meaningful things!

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We are increasing the goal. Please read for an update:

As most humans have learned, life doesn’t always go as planned. We lay out a map, follow it closely, and when we get there, we realize we aren’t actually there yet. So we “recalculate”, as Siri says.

After speaking with Sarah and Melissa, the high school journalism advisers, we have decided that we need to recalculate. They have finally had a chance to sit down and look closely at their financial needs.

The first thing to note is that the journalism department is self-funded. This means they do not receive financial help from the school or district. The money from each thoughtful donor is the only additional funding they will receive this year without increasing their advertising in the paper. They are so grateful for the generosity that has been demonstrated thus far.

As far as increasing the goal, they want everyone to know what the money has been (and will be) used for.

Sarah has already added 20 pages to the yearbooks and plans to increase the number of copies she will purchase. I have a feeling she will completely sell out this year! She did not give me an official cost for this, but as a yearbook adviser for a publication of about the same specs, I know it’s a fairly large number.

Melissa will be printing at least one commemorative issue of the newspaper. With no advertising to offset the cost, they are looking at about $5,000. This is just an estimate because, of course, they’re wanting to get this paper in the hands of every MSD student and staff member so the cost is much more than they are used to.

After all the attention their department has received, the New York Times and ELLE have decided to do long-term stories to provide coverage of their production. The Washington Post will also be running a story about the upcoming newspaper issue - a commemorative issue - which they will post online won’t with photos and writing from Melissa’s newspaper staff. For this reason, the donations are EVEN MORE important. The work these kids are doing will be covered by at least these three major publications.

Sarah says they would like to be able to purchase some new equipment, cameras and computers for example, to increase their production quality.

They would also like to be able to start a fund for scholarships. How the scholarships will work and who will receive them is still something they are discussing.

These students have an opportunity to let their voices be heard and every donation is a step to help them do just that.

Thank you so much for your continued support. #MSDstrong
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$47,622 of $50,000 goal

Raised by 679 people in 12 months
Created February 14, 2018
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