Black-Owned Grocery Store

$41,758 of $100,000 goal

Raised by 350 people in 11 months
My name is and I'm working to open Detroit's only black-owned and operated grocery store in Detroit's inner city. My mission is to battle the city's food desert and to stimulate the neighborhood economy with meaningful employment, development, and entrepreneurial opportunities. Also, I want to inspire those from the neighborhood that I'll serve to invest into the community as well to rebuild the inner city. 


18864866_1503570788.4906_funddescription
My project is an awardee of Motor City Match, the premier small business grant/resource program that's designed to connect businesses with brick and mortar locations, along with technical assistance and grant funding up to $100k.

I am working with a reputable operator, a wholesaler, and highly experienced consultants to ensure a successful launch and operation. Collaborators include the Michigan Good Food Fund, Foodlab Detroit, The Build Institute, LifeLine Consulting, University of Michigan Ross School of Business, and the Center for Community Based Enterprises (C2BE).

Funds raised in this campaign will allow to approach this venture with a hefty cash balance which helps secure the needed investors and eliminates the need for much debt. Funds will go towards securing the Match grant funding from Motor City Match for $100k and to acquire the building. From there, I will be able to easily secure the remaining funds needed to launch and operate. 

My journey has been covered by  Fox 2 Detroit,  Huffington Post,  Metro Times,  Blavity,  American University,  NextCity,  Michigan Daily, and  910 AM Superstation.

For more info and updates, check out my website www.rafawright.com and find me on social media at:
Twitter:   ‌
Instagram:  @fairo_rafa
LinkedIn:  Raphael Wright

Thanks so so much in advance!
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Peace Family,

Last week I met with representatives from SuperValu at the Conner location which I have been courting for the past few months. Depsite favorable reports that would indicate a demand for a grocery store in that location, SuperValu saw differently. Although they are not giving up on my team and efforts, they are not interested in operating out of the Conner location. And after meeting today with my consultant, I've concluded to continue to leave this location as a strong option and candidate despite the lack of support of SuperValu. Since SuperValu is still willing to support a store but not interested in that location, we will continue to search for a location within the demand corridors outlined by Motor City Match. In those efforts fail, we will move forward on Conner. My gut is telling me Conner is a diamond in the rough for what we're looking to do. However, we have to make sure we are moving in the right place, with the right support, with the right demand for us to survive.
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Today, I had a site visit with representatives from SuperValu. I was showing them the Conner location and the area, including driving around the area to see the current competitors. In all, the representatives were impressed with the area.

However, on a down note preliminary research estimates this location to do just over $41,000 a week which is slightly below SuperValu's expectations but conflicts with the research my team has compiled which says the location could do way more. Although SuperValu states these estimates to be preliminary and conservative at best, this could be a potential setback for this space.

Options moving forward with this space would be to: (1) work with a smaller wholesaler (DMB Wholesalers being the top candidate because they are contracted with SuperValu) or (2) perform a deeper study of the area and present it to SuperValu. In all, the best option may be to abandon this space altogether.

The team and I will be deliberating all weekend to weigh out the pros and cons of today's visit to see what's the best direction to move on from here.
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Peace family,
I am conducting a survey to see how interested potential customers would be in a concept that I wish to include in Us Food Market: A healthy food checkout. This concept has been tried, tested, and applied in many states, in many stores, in many incarnations. Although this particular concept has more-so failed in the past, society's new interest in healthier living and with our community's current health disparities, a healthy food checkout counter would be so needed in a grocery store.

Below is the link:
https://goo.gl/forms/EtrHt3PNDXM6yN6X2

Please take this survey so I can submit it to organizations, potential investors, and other parties vested in this project.

Thanks!!
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Hi family,

Happy MLK Day! Just wanted to drop an update: Representatives from SuperValu will be meeting with me this Thursday to see the Conner location. So far, market research has been promising for this area but wholesale distributors like to visually see spaces before moving forward. Although my previous locations provided similar or better research prospects, they didn't always appeal to the distributor's eyes. Thursday will be that type of visit. Other participants in this visit will be representatives from The Michigan Good Food Fund.
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Read a Previous Update
Randy Vonck
6 months ago
2
2

Hi, I'm very impressed by your efforts to open black owned grocery store in Detroit and have donated on GoFundMe. Call To Action, progressive, inclusive Catholic community is having a conference in Oct at St. Peter's Episcopal in Detroit. Would you like to speak? Thanks. –Randy Vonck rcvonck@gmail

+ Read More
Benjamin Freeman
11 months ago

It's gonna make a fine Grocery Store!

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Ben
13 days ago

Very proud that there are people out there like you. I wish you the best of luck! High hopes. On a side note, if anyone is looking to support a small venture, I am in search of any small donations to kickstart my venture! Thanks.

+ Read More
Tostones
1 month ago

support my project. support my project

+ Read More
Dennis
2 months ago

make the hook great again

+ Read More
West
2 months ago

https://www.gofundme.com/williams-clothing-company

+ Read More
Dean
3 months ago

please share gofundme.com/starting-again-after-armed-robbery

+ Read More
Terietta M Marshall
7 months ago

Congratulations on winning SOUP! This is a wonderful idea and its great to see that the community is supporting it!!

+ Read More
Dell Stubblefield
9 months ago

What side of town / location are you planning for your first store.

+ Read More
April Flowers
10 months ago

Reach out to power 105.1 in New York. They said they were buying up properties out there, so there's already vested interest..you might be able to get some air time & or donations from them.

+ Read More
Abdulhalim Phoondrei-mayum
10 months ago

Great, nice job.

+ Read More
JahNikki Maxey
10 months ago

If you're looking into different locations, here's one that may be of interest. It's the site if the previously named Red Apple grocery store, and it's a midpoint between East and West Detroit. https://commercial-real-estate.findthedata.com/l/3658332/52-Bartlett-St-Highland-Park-MI-48203 Hope to hear good news soon!

+ Read More
Isam M. Berry Jr.
10 months ago

Church Financing !!! Commercial Mortgages !!! www.churchfinancingsolutions.net

+ Read More
Marcus Camp Cleveland
10 months ago

Peace King ! My name is Marcus I am from Cleveland , Ohio and we are trying to do the same thing here in Cleveland "Little Africa Coop Grocery Store" I was checking with you to see if you could be apart of our guest panel April 22, 2017 for our community meeting. 216-526-5241 campcleveland216 at gmail

+ Read More
Keke Jordan
10 months ago

I would like to get in contact with anyone regarding this. Myself and some other people have also been trying to get a black owned store together.

+ Read More

$41,758 of $100,000 goal

Raised by 350 people in 11 months
Created March 13, 2017
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JT
$25
Judy Talvacchia
10 days ago

Blessings on your efforts.

$25
Anonymous
10 days ago
$25
Anonymous
10 days ago
PK
$100
Patricia Knowles
10 days ago

I admire your courage, vision, and confidence in your ability to make this work. Beaming good wishes to you!

$25
Jason Fraser
21 days ago
2
2

Lord, see this through and may your hand keep cover over it all. Bring unity, peace and heal hearts. Amen

Randy Vonck
6 months ago
2
2

Hi, I'm very impressed by your efforts to open black owned grocery store in Detroit and have donated on GoFundMe. Call To Action, progressive, inclusive Catholic community is having a conference in Oct at St. Peter's Episcopal in Detroit. Would you like to speak? Thanks. –Randy Vonck rcvonck@gmail

+ Read More
Benjamin Freeman
11 months ago

It's gonna make a fine Grocery Store!

+ Read More
Ben
13 days ago

Very proud that there are people out there like you. I wish you the best of luck! High hopes. On a side note, if anyone is looking to support a small venture, I am in search of any small donations to kickstart my venture! Thanks.

+ Read More
Tostones
1 month ago

support my project. support my project

+ Read More
Dennis
2 months ago

make the hook great again

+ Read More
West
2 months ago

https://www.gofundme.com/williams-clothing-company

+ Read More
Dean
3 months ago

please share gofundme.com/starting-again-after-armed-robbery

+ Read More
Terietta M Marshall
7 months ago

Congratulations on winning SOUP! This is a wonderful idea and its great to see that the community is supporting it!!

+ Read More
Dell Stubblefield
9 months ago

What side of town / location are you planning for your first store.

+ Read More
April Flowers
10 months ago

Reach out to power 105.1 in New York. They said they were buying up properties out there, so there's already vested interest..you might be able to get some air time & or donations from them.

+ Read More
Abdulhalim Phoondrei-mayum
10 months ago

Great, nice job.

+ Read More
JahNikki Maxey
10 months ago

If you're looking into different locations, here's one that may be of interest. It's the site if the previously named Red Apple grocery store, and it's a midpoint between East and West Detroit. https://commercial-real-estate.findthedata.com/l/3658332/52-Bartlett-St-Highland-Park-MI-48203 Hope to hear good news soon!

+ Read More
Isam M. Berry Jr.
10 months ago

Church Financing !!! Commercial Mortgages !!! www.churchfinancingsolutions.net

+ Read More
Marcus Camp Cleveland
10 months ago

Peace King ! My name is Marcus I am from Cleveland , Ohio and we are trying to do the same thing here in Cleveland "Little Africa Coop Grocery Store" I was checking with you to see if you could be apart of our guest panel April 22, 2017 for our community meeting. 216-526-5241 campcleveland216 at gmail

+ Read More
Keke Jordan
10 months ago

I would like to get in contact with anyone regarding this. Myself and some other people have also been trying to get a black owned store together.

+ Read More
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