Sustainable Shark Diving Project

$2,610 of $4,000 goal

Raised by 16 people in 29 months

I’ve loved sharks ever since I was a child. Since before I first set foot in the ocean. And now, as a marine biologist and conservationist, I take enormous pride and pleasure in working to protect sharks that are globally threatened. The International Union for the Conservation of Nature reports that 25% of the world’s sharks and rays are threatened with extinction. Estimates show that at least 100 million sharks die each year from interactions with fisheries alone.

The global picture for sharks is grim, but a remarkable change in perception and a reason for hope are currently underway. Despite the misconceptions and fear that movies like Jaws may have created back in 1975, increasingly divers around the world want to see sharks up-close and are willing to travel (and pay) for that privilege. Tourism destinations and governments are realizing that sharks are worth far more alive over their lifetime as a draw for dive tourism rather than as a one-time use for their fins or meat.  was created as a free, online tool for the rapidly growing shark dive tourism community to make more informed choices about the businesses shark divers choose to support, recognize those businesses employing sustainable best practices, and encourage businesses that may need to improve their environmental performance to ensure the safety of both their clients and sharks. This is an experiment to see if consumer voices can help build a stronger, safer, more sustainable industry.

The website is currently 90% complete, but some backside coding/programming is needed to allow the visitor to review and rate shark dive businesses and allow those ratings to "talk" to the database of businesses.  With your support and this final function added, we will be ready to launch in a matter of days!

Thanks for your interest and I welcome your support of this community!

Rick MacPherson, Founder
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Dear Supporters! I am incredibly happy to announce that Sustainable Shark Diving is ready to go live! It has taken much longer than anticipated, but your support has allowed me to work out all the technical issues. I am planning to open the site on Friday, April 22, at 12pm Pacific time. An announcement and press release via Dive News Wire will go out to over 10,000 dive professionals on Wednesday, April 27. I welcome any sharing of this news through your networks as well. If you would like the press release for sending out on Friday, please send me an email at

Once again, thank you for your patience and support!
Rick MacPherson
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$3610 raised from Go Fund Me and PayPal donations! Thanks so much to all of you for believing in this project!
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$2,995 raised through both Go Fund Me and PayPal! Thank you all so much for believing in this project! Your donations have already been put to work and I'm getting close. The review functionality now WORKS! I have a few more user interface issues to resolve, but none of this is possible without your support and confidence.
Thank you!
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Total raised thus far: $2,875! I continue to be humbled by the support and confidence you have in this project!
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$2,610 of $4,000 goal

Raised by 16 people in 29 months
Created January 22, 2016
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28 months ago
28 months ago
Tom Vierus
28 months ago

Hi Rick, I love your idea and am very much looking forward to see the developement of the webpage! All the best from my side and great meting you yesterday!

anissa lawrence
28 months ago

Good luck with it Rick - it is a great and very worthwhile effort

Jim Abernethy
29 months ago

Donation by Jim Abernethy's Scuba Adventures Inc.

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