Saving media in Peel
Help Peel Region keep another media voice.
Peel Region is growing at an exceptional rate, with nearly 2 million residents expected to live within the municipalities of Brampton, Caledon and Mississauga by the year 2041.
Despite the booming population growth, major funding initiatives from political parties of all types and growing involvement from active community groups, there is one area Peel is desperately in need of -- media voices.
For the last half-century, the area has had very few choices to turn to for news, sports and entertainment coverage with a local angle. In recent years, options have grown increasingly limited, with most operations that try and start a news outlet folding within the first year. The only major source of media currently within the region has seen its influence wane over the years, bought by a large Toronto-owned newspaper chain.
Since launching in early 2017, Peel Daily News has become a trusted source of news to residents across all three municipalities, delivering timely well-written stories and news, sports and entertainment coverage in a unique package that isn't offered by any other publication within the area.
Our first experience in media began nine years ago with The Haze FM, a Mississauga-based radio station that offered local and regional coverage with a variety of on-air personalities, varied contributions and weekly shows, along with a sister station that broadcast Ontario Hockey League (OHL) games.
We felt that we could deliver an objective opinion and view of Peel-related matters without the constraints of a major corporation dictating our guidelines, and we knew that a newspaper was a natural evolution to grow into. Since launching last year, Peel Weekly News delivers a digital edition each Wednesday morning at 5 a.m. to 15,000-plus residents within all three municipalities, delivered in a multimedia package that offers interactive content including popout stories, podcasts and videos discussing current news stories and ads which can link readers directly to businesses with the tap of a finger.
This dovetails with our current initiative to relaunch our radio station as a news/talk outlet to deliver hours of timely content each day, along with interviews featuring politicians and key decision-makers in Peel Region. We have become a trusted provider of content and have forged connections with many individuals throughout the Region.
Your funds will help Peel Weekly News expand its operations, not just during the transition to radio, but to help cultivate local talent that will bring a fair and balanced voice to the issues directly facing the 1.4 million residents of the Region.
Keeping this media voice active and growing is very important to us, as there are many stories and subjects regarding the 2018 provincial/municipal election campaigns and hot-button topics within Peel that require a fair and balanced approach. It is not something that is always done each day, but we strive to bring levity and fairness to these subjects, and have seen our impact and reach grow extensively within the past year.
We felt that a paywall model was too restrictive, and wanted to ensure that material can remain accessible to as many people as possible while still offering residents and supporters the opportunity to support local journalism. You can help support us in one of two ways - by pledging a small donation, you will be entered into contests for prizes and receive continued communication and appreciation from our staff, who will continue to feature local news coverage in Peel. You can also support the paper by visiting the Peel Weekly News website ( www.peeldailynews.com) and register for free.
We appreciate and value your support, and we thank you for coming onboard with us and helping to support a unique media voice in Peel Region.
Here is this weeks edition of Peel Weekly News:
Just click the link below: