Greetings from The S***Hole
Help us show Washington just how shitty Haiti is
Recently the nation of Haiti has become the subject of headline news. And we couldn’t think of a less shitty time to take this newfound buzz and use it to showcase all the shitty beauty and culture Haiti has to offer. So we’re asking for your contribution to purchase media placements in the Washington D.C. area that proudly show off Haiti’s shitty landscape, totally shitty people, and year-round shitty weather. Take a look at some of the campaign execution below
And remember, no donation is too shitty. It'll take every penny to make this shit happen. So thank you all in advance. Haiti needs this shit now more than ever.
With $3,000, we can have one billboard on the insterstate
With $15,000, we can have one billboard up downtown.
With $20,000, we'll have one billboard + some transit ads
With $35,000, we'll have 2 billboards + some transit ads
With $40,000, we'll have all of the above + some ads in a DC mall
With $200,000, we'll have all of the above
+ a half page insertion of our letter in the New York Times. (yes a shithole half page insertion in the NYT is very expensive…)
With $500,000+, we'll have all of the above
and will invest the rest of the money in tourism projects and infrastructure.
*This campaign is not a Haitian government initiative, nor expresses the views of Jean Rene Faustin. It is the initiative of Parkour Studio , a shitty ad agency in Haiti.
Photo Credit: Verdy Verna
Fabien here. Haiti just had its carnival and with that came a week-long vacation for us here at Parkour.
There's been some commotion in the past couple of weeks with our campaign and I wanted to share the latest with you all.
Ads have been running in Washington on Taxi Cabs.
A total of 7 ads atop 25 Taxi Cabs all around the DC area. Attached are two of those ads.
I've also been approached by CNN LA for an interview, which can be viewed here:
And lastly, some interesting stats about the Adweek article on our campaign:
• 14,400 shares on Facebook
• 2,500 shares on linkedin
• 786 shares on Twitter
• 99 Shares on Pinterest
Again, thanks for making it all happen!
We will start sending out the rewards soon… we are waiting for those postcards to be printed and shipped to us here in Haiti.
All the best,
Fabien here. Quick update for you guys. With the money we've raised so far we've been able to secure some pretty great placements with the help of a Media consultant in NY (kineticww.com)
Those placements are as follow:
1) A Double Decker Bus with a digital display on the side for one Month going through the streets of downtown New York. These are not only amazing in size, they will help spread the message even further by grabbing the attention of the press in New York.
We have three executions running on that bus for now, and may switch them down the road. See below for the layouts and two images of the actual bus running those ads.
2) Starting next week we'll have 25 Taxi Cabs Digital toppers - double sided (those things on top of the taxis) which will also run for one month.
Other placements we may get for Free:
• The Drum magazine in the UK
The owners of the said companies have reached out and offered free placement on their publications!
Oh and one more thing,
we've also built a site to drive people to from those ads. It's https://www.LoveHaiti.ht
It is still under construction… we've literally built what you see in one day.
So more to come on that website in the following days.
Thanks All for you contribution!
We'd also like to thank these local photographers who allowed us to use their photos at no cost:
@VerdyVerna (look up his instagram. He is amazing!)
@haitiuncut (another amazing photographer located in the northern part of Haiti - Cap Haitien)
@fredodupoux (a long-time personal friend and one of the best photographers in the country).
Thanks for donating to this initiative so far. We have received so much positive feedback and love from all over the place, it's incredible! With over 6K shares of that article on facebook alone and over 900 shares of the campaign… we already consider this campaign a success.
The Good news: We've managed to raise $4,860 in the past couple of days which should be enough to have at least one billboard in Washington. The trick is that the campaign must get approval first from the media vendor (fingers crossed).
We are working with the good folks at Kinetic (kineticww.com), a media placement consultant in NY to help us find the best placement options. By end of day Friday we hope to have a solid idea of how we will proceed with the funds we've raised so far.
Again, thank you so much for donating and sharing this campaign with your friends. It makes all the difference!
From Haiti with Love,
Fabien and the whole team at Parkour