Punk Rawk Labs for the People

$3,390 of $50k goal

Raised by 46 people in 17 months
Alissa Bee
on behalf of Julie Wellman
 MINNEAPOLIS, MN
Punk Rawk Labs (PRL)  is Minneapolis based woman owned startup founded in 2010 in response to a personal health crisis.  At the time, there wasn’t anything on the market like it. A dairy free cheese that was actually fermented and tasted cheesy? What!?! The cheeses developed a life of their own, and an unmet need had been tapped.

Since that time, a whole category of nut milk cheeses has emerged in the marketplace.  Now PRL is competing with well financed national brands in the growing field of dairy free cheeses.  In an effort to remain competitive and level the playing field, PRL is launching a campaign to reach certain goals.

·      Spread the word about PRL’s authentically fermented handmade artisan cheeses

·      Get certified as an organic, non-GMO, kosher product (which it always has been in an uncertified capacity)

·      Support the launch of new products waiting in the wings

·      Logistical support to compete in new regions


We are offering a number of amazing prize packages for people who are wanting to get involved in our growth.

Not everyone can afford to donate.  We understand!  Please feel free to share our story with others who may be interested in seeing this product become more available.

Thanks for your support!  Punk Rawk Labs wouldn't be here today if it weren't for the support of people like you!

NOTE:  Perishable products can only be shipped domestically

$10  Free download of ‘American Cheese’ (the theme song to our uncooking show ).  Written and performed by founder, Alissa.

$25 Free download of Vegan Chocolate Torte video.  Dazzle your friends this holiday season.
 
$30 Try a sample cheese.  Your choice of original, herb, smoked, or nacho.

$50 set of 6 ring molds.  Make your own cheese at home.  Learn how from this video .  (limit 80) + a Free download of dessert recipe video

$75 Collector’s edition of old school packaging in 6 oz round holiday tin. Pick your own flavor (Original, Herb, Smoked, or Nacho). + a Free download dessert recipe video

$100 Preview sample of new unreleased flavor (think foraging in the woods) and our new shishito mustard (they go great together) + a free download of the dessert recipe video

$250  sampler pack of all flavors of cheese (original, herb, smoked, nacho) + a free download of the dessert recipe video

$500  sampler pack of all flavors of cheese (original, herb, smoked, nacho), new flavor, shishito mustard, our famous (no longer available) cheesy kale chips, chocolate bark with sprouted almonds and truffle salt, + a free download of the dessert recipe video

$1000 nutrition consult with Heidi or personalized cooking class with Alissa + a free download of the dessert recipe video plus sampler pack of your choice of four flavors of cheese (original, herb, smoked, nacho, or the new flavor) plus a sample of our unreleased shishito mustard

$2500 personalized vegan cheese party for 15 sent to you (12 cheeses, shishito mustard, Chocolate bark) + a free download of the dessert recipe video

$5000  Personalized vegan cheese party for 15 sent to you (12 cheeses, shishito mustard, Chocolate bark)  + nutrition consult with Heidi or Personalized Cooking Class with Alissa + Set of 6 ring molds (Make your own cheese at home ).  + a free download of the dessert recipe video

$10000 personalized tour of our kitchen, Personalized vegan cheese party for 15 sent to you (12 cheeses, shishito mustard, Chocolate bark),  a series of four individual consults including nutritional counseling and personalized cooking classes tailored to your individual health needs, + Set of 6 ring molds (Make your own cheese at home ).  + a free download of the dessert recipe video
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Update 8
Posted by Alissa Barthel
15 months ago
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(NOTE: Scroll down to the first update to see our fabulous prize packages!)

Hello again! It's been a while since I posted an update. We have actually been super busy. This campaign is definitely sparking some momentum. THANK YOU for helping us get the word out.

Lots of big developments this week. Not sure if you knew, but the first vegan butcher shop opened this week. Right here in Minneapolis. Our hometown is turning into a hotspot for vegan businesses! The Herbivorous Butcher is the name. And they had a line around the block attracting international attention! So happy for them! It's a little insane how much of our cheese they have sold. Mind blowing. In a good way!

Yesterday, we hosted the Minnesota Academy of Nutrition and Dietetics. We did a tour of our facility followed by a reception at another amazing woman owned business across the street, Yoga For Every Body. It was so lovely to connect with a friendly audience that appreciates the wellness aspects of our cheese. This was the intention that sparked the creation of the cheese and it's what truly sets us apart from other vegan cheeses on the market. So it was a pleasure to make that connection.

There have been many more exciting developments to share. Too many for one post! I cannot express in words how much this little campaign is helping us. But I will try. More updates soon!

Thanks again for everything!
MN Academy of Nutrition and Dietetics.
+ Read More
Update 7
Posted by Alissa Barthel
15 months ago
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(NOTE: Scroll down to the first update to see our fabulous prize packages!)

Hello everyone and Happy New Year! We are off to a roaring start over here. This week has been kinda transformational really. This little campaign is making waves, and we are feeling them. Thank you so much for helping us get our story out there!

Just a quick update on packages. We are almost caught up! We are getting very close. I've pictured here one of our collector's edition circle tins. This is one we made for Abe (shipping out Monday!). This is what the cheese looked like when we first started out. Back in the day. We eventually had to switch to squares because the stores were complaining that the circles rolled too much on the shelves. But they were awful cute. Weren't they?

We've been starting to really feel connected to community these days, and it's definitely a beautiful thing. A nice shout out this week from PETA. Thank you for that!

https://www.instagram.com/p/BALcrHvG-AU

Also, something kind of exciting happened this week. We got an email from the editor of Bon Appetit magazine. She wanted samples of the cheese to taste and take pictures of for an article they are doing on artisan vegan cheeses! Can you believe it? We actually shipped some cheese this week to World Trade Center Bldg in NYC.

Talk about feeling connected! We are starting the year off with a bang. Thanks for all your help on this! It's really making a difference!

Alissa
Collector's Edition Circle Tin for Abe
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Update 6
Posted by Alissa Barthel
16 months ago
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(NOTE: Scroll down to the first update to see our fabulous prize packages!)

Hello out there and Happy Holiday season! It's a wintery day here at PRL headquarters in South Minneapolis, but we are bustling over here getting packages ready.

A quick update on the prize packages. We were having trouble getting some messages through via the gofundme site. I've gotten a hold of most people miraculously via facebook and email. We got an influx of new supporters yesterday. But I think I am mostly caught up on prize packages (prior to yesterday) except I haven't gotten a hold of two people. This would be Mark C. and Debbie Z. I'm sorry I haven't gotten a hold of you yet, but I have been trying. Please also feel free to email us at: gofundme@punkrawklabs.net
Even if you are not one of these two folks and haven't gotten your package, please reach out! And if you got your package and you just have something to say, reach out! The whole point of this campaign is connection!

In other news, we have some exciting updates! We really want to thank VegNews magazine for doing a story about this campaign yesterday!! Such a huge honor.

http://vegnews.com/articles/page.do?pageId=7192&catId=1

Also, a TV show called 'So You're Dating a Vegan' posted this pic on instagram. A holiday faceoff with the fam. Punk Rawk Labs vs. a dairy cheese. Guess who won? I love this...

https://www.instagram.com/p/_ub3s0HEb_/

PRL Headquarters. Minneapolis, MN.
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Update 5
Posted by Alissa Barthel
16 months ago
   Share
(NOTE: Scroll down to the first update to see our fabulous prize packages!)

Hey everyone. Alissa here posting an update. Things have been a little crazed lately being the holidays and all. But I love the holiday hustle and bustle. Yesterday, our friend, Yon, demoed the cheese at La Montanita Co-op in Santa Fe, MN. He absolutely CRUSHED it! He sold out their entire cheese supply in about 3 hours! So the cheese made a brief appearance in Santa Fe yesterday. It's getting around!

In other news, the long awaited holiday tart recipe is ready! I will be emailing those shortly...

Thanks again for supporting our growth. It can be a tough thing - competing against companies with millions of dollars in backing. But we are getting creative over here. We've got some tricks up our sleeve! More on that after the holidays....

Hope you enjoy this recipe. It was a holiday game changer for me.

Much love and gratitude.

Alissa
PRL on the shelf in Santa Fe, MN.
+ Read More
Read a Previous Update
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$3,390 of $50k goal

Raised by 46 people in 17 months
Created November 15, 2015
Alissa Bee  
on behalf of Julie Wellman
$10
American Cheese
Free download of ‘American Cheese’ (the theme song to our uncooking show ). Written and performed by founder, Alissa.
$25
Chocolate Tort
Free download of Vegan Chocolate Torte video. Dazzle your friends this holiday season.
$30
Try A Sample
Try a sample cheese. Have one of our cheeses (your choice of original, herb, smoked, or nacho) shipped to your door.
$50
Ring Mold Set
70 of 75 left
set of 6 ring molds. Make your own cheese at home. Learn how from this video . (limit 80) + a Free download of dessert recipe video
$75
Collector's Ed
Collector’s edition of old school packaging in 6 oz round holiday tin. Pick your own flavor (Original, Herb, Smoked, or Nacho). + a Free download dessert recipe
$100
Sneak Peak
Preview sample of new unreleased flavor (think foraging in the woods) and our new shishito mustard (they go great together) + a free download of the dessert rec
$250
Sampler Pack
sampler pack of all flavors of cheese (original, herb, smoked, nacho) + a free download of the dessert recipe video
$500
Goodie Box
sampler pack of all flavors of cheese (original, herb, smoked, nacho), new flavor, shishito mustard, our famous (no longer available) cheesy kale chips, chocola
$1,000
Personalized
nutrition consult with Heidi or personalized cooking class with Alissa + a free download of the dessert recipe video plus sampler pack of your choice of four fl
$2,500
Cheese Party
personalized vegan cheese party for 15 sent to you (12 cheeses, shishito mustard, Chocolate bark) + a free download of the dessert recipe video
$5,000
Party + Consult
Personalized vegan cheese party for 15 sent to you (12 cheeses, shishito mustard, Chocolate bark) + nutrition consult with Heidi or Personalized Cooking Class
$10,000
Kitchen Sink
personalized tour of our kitchen, Personalized vegan cheese party for 15 sent to you (12 cheeses, shishito mustard, Chocolate bark), a series of four individua
LS
$30
Lisa Steele
13 months ago
KS
$75
Katie Skoog
13 months ago

Davis, CA needs Punk Rawk Labs vegan cheese!

RC
$30
Rebecca Clotts
13 months ago
SU
$30
Stephanie Urcheck
14 months ago

Love you Doooooo

SH
$30
shanna hansen
14 months ago
DS
$30
Deena Scholl
15 months ago

I am very excited for you all! This is an incredible product.

DB
$30
Dodie Bellamy
15 months ago
DR
$25
Deborah Rosen
15 months ago
EG
$30
Elena Guevara
15 months ago

Such a pleasure to meet you today with the MAND tour!!

$50
Anonymous
15 months ago
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