Mark Hoverson Stage 4 Cancer

$411,192 of $500,000 goal

Raised by 3,515 people in 11 months
Created January 26, 2018
Hi, my name is Mark Hoverson.

I’m 39 years old. For the past 15 years, I’ve been married to my college sweetheart, Shannon, while we’ve raised our 4 children (Isaac- 14, Grace- 12, Rush- 11, Micah 10).

Although Shannon and I lived in a mobile home and qualified for welfare the first 5 years of our marriage…huffing and puffing to pay the monthly bills. All along, I had a secret dream of creating a thriving business that helped people live their life to the fullest.

So in 2008, I went to the public library (because we couldn’t afford internet access or a computer), and launched an internet business with about $90 to my name.

Much to my surprise, the business took off.

I quickly dedicated myself completely and totally to coaching entrepreneurs how to start and thrive businesses themselves. And the message grew quickly, spreading to 10’s of thousands of clients from all over the world in just a few years.

My amazing clients provided our family an equally amazing life. We have been able to journey the world, take great family vacations, and truly engage in the thrill of raising our children.

But 4 years ago, something weird happened.

Let me explain…

While wrestling with one of my kids, something felt strange in my stomach and suddenly, I couldn’t breathe.

I was raced to the E.R…I remember moving in and out of consciousness for several minutes. I nearly died on the stretcher.

Once I was finally stabilized, my wife and I were in our own hospital room. And I remember lamenting to her, “Jeez, I hope I don’t have a kidney stone or something like that because I don’t have 3 days to waste on this stuff.”

Sidebar: throughout my entire life, I rarely got sick. The flu would storm through our house and everyone, (even the dog! <—not kidding) would be puking. But I’d go around to everyone’s bed and give them a kiss goodnight. The kids had a little saying around the house: Dad doesn’t get sick. Period. 

But anyway, back to my wife and I***A Doctor came to our hospital room and said, “I’m not sure how to tell you this…but you have hundreds of tumors on your liver and a massive tumor on your pancreas. There are also some other suspicious spots too.”

I was speechless, and mumbled the question, “You mean, I have cancer?”

“More tests are required, but I’m afraid so…and it’s very advanced” he said gravely.

It was like Mike Tyson in his prime gave me a full knockout punch.

I felt dizzy. 


I thought about the kids. 

One of my dreams was to walk my daughter Grace down the aisle at her wedding and toast my sons at their graduations and so much more. I thought about my parents. Friends. I thought about my bride being alone with the kids. I thought of all the unfinished dream projects in my heart. I just felt like all the spirit was taken out of me.

But it was the first day, we didn’t have much info yet, and I was still optimistic. I thought to myself, “People can live for decades with cancer nowadays.”

Within a day or so the official diagnosis arrived, I had “neuroendocrine pancreatic cancer.” <—exactly what Steve Jobs had.

There are fewer than 1000 cases of it per year, and 5-year survival rates are 1%.

Determined to live fully, I asked my Harvard-trained doctor, who specialized in this rare form of cancer, “Okay, what do the 1% do to survive?”

He replied, without batting an eye, “Those people were misdiagnosed. They never had what you have. No one lives with this disease. I’m sorry.”

I was coldly given my 2-4 months to live.

I had a small $500K life insurance policy (we had been meaning to increase the size of that policy for over 5 years but ‘life kept getting in the way I guess’). 

The Life Insurance quickly paid out what is a called an “accelerated death benefit” <—when a team of doctors determine there is 0% chance the patient will live beyond 6 months, some policies will pay the majority of the death benefit to help ease the family’s pain through the last few months. 

With that nice chunk of money, we went on a mission to heal me.

We aggressively looked for a cure, doing traditional chemo, experimental “out of pocket” radiation treatments that cost upwards of $100K. Also, we traveled across the world to famous healers. We even took seed money to launch “KingsLife” Insurance brokerage to help prevent families from being caught unprepared like we were.

Meanwhile, as my energy came and went…and came and went…and came and went…my ability to produce income dropped drastically.

I had such little energy to give, everything in my life suffered. 

But we kept fighting. Month after month.

We would visit the Doctor and they’d say, “Well, you probably have 2-4 months to live.” <—the last four years of Doctor’s visits feel like groundhogs day because they also repeat like a broken-record “you probably have 2-4 months to live…possibly less.”

Nonetheless, we stay resilient. I’ve been in and out of hospice 3 times. My body keeps reviving itself. It wants to live. I can feel it. One time my hemoglobin count was down to 3 (average men my age are around 13-17) and they gave me 24 hours to live. But somehow I bounced out of that with a full body blood transfusion.

But the scary rollercoaster continued, just a short while ago (on Nov. 26th 2017), I had a couple tumors in my back eat away a couple vertebra and I woke up paralyzed from the waist down. 

Upon waking up, they raced me to the E.R. for two emergency spine surgeries. The slicing and cutting through my spine and back muscles brought excruciating nerve pain I didn’t know was even possible. 

So as I type this, I’m learning how to walk again, put on shoes, shorts, and function.

A chorus of Doctor’s have united again in sharing with me that it’s unlikely my body will be able to rebound from this surgery on top of my Stage 4 diagnosis…and again, that I probably have 2-4 months to live. They recommend hospice again.

But…that’s where a group of my friends and clients enter the picture. They called me and said, “You’ve been able to beat this for 4 years, and you can keep doing it. We want to throw you the ultimate gofundme fundraiser!”

This GoFundMe has two primary purposes:

#1- To help alleviate constant rain of medical bills and expenses this disease brings.

#2- To set up Shannon and the children so they can continue to advance the Hoverson Brands you created.

Personally, for the last 4 years, I’ve been very resistant to asking anyone for any help. In many ways, I was ashamed to ask because I knew many years ago that we should have upped our life insurance to at least $5M…but my procrastination prevented it from getting done. And being known as a man who has a little bit of wisdom, the amount of folly in not making that a priority for my family has caused me great regret. 

But my mother’s wise advise was not to dwell on my mistakes, but rather take everything to God in prayer and trust <—Thank God for a Mother’s Wisdom!

As I mention in the video above, it’s emasculating to not be able to provide for one’s family (at least that’s how I feel). 

However, I want to make sure that our family is taken care of and I want to show my children that even in this dark “valley of the shadow of death”, bright and brilliant hope still exists for our family and that anything is possible.

Even breaking the Go Fund Me Record! <—which I can only thank our launch team of over 35 friends and clients for putting this vision in front of us!

To finish, a dear friend called me earlier today and told me the real reason he is standing tall to champion this gofundme. 

He said, 

“Mark, you’ve been able to defy death over and over using the same strategies you teach others to overcome challenges in their life.”

He moves on…“This movement is about believing that no matter what the circumstances you find yourself in: whether you are given a scary cancer diagnosis, or wake up unexpectedly paralyzed…there are ways to overcome everything and keep fighting through with will-power, prayer, community, and God.”

My friend’s words stirred my soul. And I hope they resonate with yours too.

Please consider making a donation of any size today. It means the world to me, my wife, and our children. Thank you.

Mark and Shannon Hoverson
Isaac, Grace, Rush and Micah
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Update 14
Posted by Mark Hoverson
19 days ago
Facebook Post from Dec. 26th, 2018

***With Brave Wings She Flies***

Dec. 26th, 2018

The day after Christmas.

Our First Christmas without our Beloved, Mark Hoverson.

I have to admit I had this vision in my head that didn't quite come to fruition when the kids and I had "Our" Christmas time together before all the extended family time came to happen.


And so it goes, right?


I envisioned reading the Christmas story of baby Jesus from the bible, and getting all sentimental about the reason for the season..


Yeah that didn't quite happen, lol.


"Sometimes, you don't fight your current reality."


I did get the kids to all open up with their favorite "Christmas" memory of Mark before we opened up gifts.


But let's back up several hours before I came home to the kiddos and our family festivities.


I ran into the city (yes, the city...I live in a town of 400 so we must run into the city for all things.) for last minute gifts, Johnnie Walker Blue Whiskey, (a tradition that Mark started with his family several years ago), Hennessy Black Brandy and food, you know, all of the essentials for a good time.

And as I was driving home with the sun glistening on the snow covered ground, tears began streaming down my cheeks...Not on purpose...They just came.


Not sad tears.


But tears of past......Joyful tears.


Memories flooded my mind of past Christmas's with Mark and the kiddos.


*Story of Baby Jesus being read out of the Bible

*Presents being ripped opened

*Mark smoking a cigar

* Ski Trips


*Me Pulling the kids on the snow sleds so so fast while Mark watched from the warm comfort of the house Bay window

*Cross Country Skiing on the Turtle River together

*And Laughing together.


Sooooooo Much Laughing....


So this Christmas, instead of trying to fight reality and post a pic of some made up pic of me and kids..which we didn't even get btw. lol.

I instead, post this pic of memories of past that have brought our family traditions and memories to last a lifetime, memories that I will share with the grandkids, great grandkids and beyond.


Memories that forever instilled joy into my heart.


The Johnnie Walker Blue was used by Mark's uncles and cousins and myself as I gave a toast in honor of Mark and the family that he brought me into.


I was standing there, me...amongst all of Mark's family..


We raised our glasses and I toasted not to Mark's family, but to "MY FAMILY", because...

We are family and they accepted me as though I am one of them from day one...




This picture is one of blessing, not of sadness.


Cheers to finding the blessing amongst the pain.



**So much more I could share from the holidays like Me attending my first wedding dance with out my #lovebeast, Me catching the wedding the Bridal bouquet and the thought process behind that, and, Mark's 90 year old gpa showing my 15 year old Isaac some dance moves to "Sweet Caroline"...

but... I will save that for another time. ;) ***


Love to you all...

"We are in this Game of Life together, Let's Win."
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Update 13
Posted by Mark Hoverson
19 days ago
Facebook Post from Dec. 17th, 2018

** With Brave Wings She Flies**

December 17, 2018 - 4 months since Mark's passing.

I feel like this post might be more like 4 posts in one.


And figuring it all out.

And learning that sometimes I just might not.

I will go with it and IF I can take ALL that it gives to me and make something of it, then...

That is when real influence can happen.


Death is one thing to figure it out, right?

And then all the aftermath that comes with it.

Some that can be talked about publicly, and some
that only a select few can be trusted with.

Thank God for those few.


Life threw some news at me recently that gave me the punch that knocked me down and the only way to describe it is this:

When Rocky fought the Russian and at one point he was knocked down cold.

Rocky had flashes of his training, his family, etc. flash before him.

And as the Ref was counting and getting closer and closer to 10, Rocky had the choice to just stay down and he had every right to, I mean, he was broken. Or, he could choose to stand back up and continue to fight.


When I received the unfavorable news that knocked me down yet again, I didn't know if I could get back up or if I even wanted to get back up.

But then, like Rocky, my kids flashed in front of me, everything Good that is happening flashed in front of me AND all of Mark's mentoring began whispering in my ear.

So, as I was laying on the ground, I closed my eyes, took a breathe that was weak but had hope in it and began to stand up all while hearing the REFEREE getting closer and closer to saying, "10" .

But, I stood back up and the REFEREE asked me my name and I quietly but proudly said, "Shannon Hoverson" and he let me continue on to face the Russian Giant.


Now, I don't know the end of the fight,


But, I chose to get up once again because I choose to believe that I was made for this.

Made for This season, Made for this scenario.


God created me in his image and allowed life to intertwine as it has to bring me to this moment.

I may not understand or even enjoy it all but I choose to receive it and continue to get up and face the giant.

There is a renewed power in me each time I choose to get up.

Like a voice inside of me that says, "F*** yes, you got this." Even though I don't know if I do because life hasn't taken me to that point in the fight yet...

I just believe it..

And there is something magical, A feeling almost indescribable that shoots through the veins with a:

sense of power each time I choose to get up on my feet again and fight the good fight,

each time I choose to believe in myself,

each time I believe in God's plans.


Then and only then its as though creation itself runs to my side to lift me up and bring my soul exactly what it needs.


Like ground dropping laughter with some of Mark's high school buddies talking life, memories and stories of past.

Going deep in some business talk and how to make Mark's legacy last longer than 10 years but possibly for generations and generations and generations to come.

❤️Having them tell me , " you will get up", with such confidence and 0 doubt that you just instantly agree and believe it 110% yourself because of their sincere confidence.


Soul filling stuff.


All of this to say, I will continue to choose to fight the good fight to see the end prize and finish my calling here on this earth with full gusto.

and because,

I am, "Shannon Hoverson" a lioness who doesnt quit so that others may too look in the mirror and say..


"I am ________..."


We are in this journey of life together, let's Win!

-Shannon Hoverson

"Obstacles are put in your way to see if what you want is really worth fighting for."
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Update 12
Posted by Mark Hoverson
1 month ago
Tuesday, November 27, 2018

Almost 3 1/2 months since Mark’s passing.

It is hard to describe the emotions that come along with experiencing a death of a loved one, a best friend and soulmate.

It is just now, as I am sitting in Mark’s leather chair that he would read in nightly after his shower that I am taking a moment to reflect on the past several months.

If you haven’t yet, please read my updates that I have posted since Mark’s passing to give you an idea of how we have been doing recently.

As Thanksgiving was just here and it was another 1st our family experienced without Mark, I cannot help but think about YOU, our financial donors and prayer warriors.

Thank you.

As we adjust to this new life without Mark and all of the waves of emotion that come with it, YOU have made it easier and less heavy of a burden.

Thank you.

You have helped us be able to take care of medical bills, funeral costs and most importantly... begin the continuation of Mark’s brands as stated in the description.

Yes, we are in the process of awakening Mark’s brands and I would not have had near the energy or will power had it not been for YOU and your support.

Thank you.

We are only $90k short of reaching our goal and if just 2400 people of the 3500 that donated gave $37, we would reach our goal!

Amazing. Thank you.

Just 5 days before Mark passed away, he gave a speech at our local church, (Trinity Lutheran) in Manvel, ND. The same church that we were married in. Just a few months shy of being married 16 years.

Mark stayed up the entire night before preparing for what would be his “Last Legacy Speech” ever.

In the frail state that he was in, it was an absolute miracle he was able to stay up the entire night prepping for it and then being able to stand behind the podium for a full 45 minutes delivering one of the best speeches I have heard.

He titled and I think invented the term, “Dreamotherapy” for his speech.

In "DREAMOTHERAPY", Mark opens up to what helped him live and live well beyond the doctors telling him he only had 30 days to live (more than once) and how he dressed his mind to manage what seemed to be impossible odds- like that he would never ski again.

My Top Takeaway

Mark goes into many avenues he took that helped him extend his life.

But my favorite is when...

He explains how we are made in God's IMAGE, short for IMAGINATION.

God Imagined US! He dreamed of us before we were created.

Mark goes on to explain in detail how he used that same exercise of IMAGINING to extend his life on many occasions.

The power of the Mind becomes REAL in this speech.

And it is my, "Thank You" gift to you when you make a donation today.

Thank you!

Thank you!

Thank you!

Thank you from myself, Isaac (15), Grace (13), Rush (11), and Micah (10) for helping us to continue Mark’s legacy.

Thank you and Godspeed,

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Update 11
Posted by Mark Hoverson
1 month ago
Facebook update from November 17, 2018:

"Women's friendships are like a renewable source of power." - Jane Fonda

Today Mark's 3 months since Mark's passing

It is interesting to look back at the last three months.

To look at my kids emotions, my emotions and our family's emotions.

Month 1 - Daily tears, sensitivity towards one another, somewhat of a quiet unspoken family teamwork of such going on.

Month 2 - Maybe reality setting in a little? Bickering amongst siblings becoming more frequent. I am attempting to stay calm and let them let it out as maybe this is their way of letting out their grief.

Month 3 - Good days and bad days. Anger seems to jump from one kid to the next and you don't know which day whose space you are going to be walking on eggshells with.

This is behind the scenes real talk.

My role has changed as their mom.

My time for them has now been thinned out during this season. I don't tend to them and their needs like I could before.

I cry, I pray, I feel like a failure.

***With Brave Wings She Flies***

This is where the below picture of me and
my girlfriends comes into play.

Out of the Blue, girls who I have not seen in 18 years
reached out to me asking if I would like to rally and have some "Girl Time".

I barely got done reading the text message and was looking at a mutual spot for us all to connect as one was from Seattle, WA, one from Michigan, and one from Vermont.

***Healing Amongst the Pain***

The timing could NOT have been more perfect.

Tears of joy and thankfulness are running down my cheeks as I write this.

As we all took turns sharing about our lives for the past 18 years, there was healing amongst the pain.



" Sometimes, we just want to know that we are not alone"



The entire weekend as we ate, shopped, danced, played bean bag toss and sat around a fire pit...

We laughed, we cried, we hugged, we listened, we encouraged, we just were... in the moment of each other.


Mark Hoverson used to say that your closest friends will be those that you have prayed together with, worked with and played together with.

Us 4 girls have done all of that together.

And even though it had been 18 years since we had seen each other, I couldn't have felt closer and felt more loved.

Deborah Beer, Corrie Hodge and Renee Miles...


THANK YOU for letting me know that I am not alone.

I have gained a renewed strength in knowing that I am in a season and with all seasons, a new season will come.

A brighter season.

"Women's friendships are like a renewable source of power." - Jane Fonda
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Raised by 3,515 people in 11 months
Created January 26, 2018
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