Help us educate about racism

£60 of £10,000 goal

Raised by 2 people in 10 months
Created August 6, 2018
Fundraising Team
on behalf of Kelly Sheikh
Help us educate about Racism and Bullying in schools.

We want to educate thousands of children across the North East about the effects of bullying, racism and other anti-social behaviour. These workshops deal with hard hitting issues that are often not discussed in classrooms. Our aim is to reduce the number of young people having to deal with the psychological effects of bullying and abuse which can often haunt young people for the rest of their lives.


Events will be run within schools across the North East during 2019 culminating in a show at Newcastle Eagles Community Arena.

Who are we?
THE WORD respect hip hop group was started 12 years ago by Amer Sheikh, Chemistry teacher and rapper with this social, cultural and educational enterprise.

The voluntary group has performed to over 100,000 young people and deals with hard hitting issues often difficult to address in classrooms such as racism, bullying & discrimination. Over the years the group has diversified its message to the wider notion of respect – dealing with anti-social behaviour (crime, drugs, vandalism, pride in the community), Islamophobia, stigma around mental health issues & respect for the environment.

The aims of the shows, music videos and songs are to raise aspirations and self- esteem and to motivate young people to follow their ambitions regardless of their cultural or social background. This is done in an entertaining and educational way using the most popular form of global youth culture, hip hop music, dance and film.

Amer suffered race hate crime during his teacher training career and at other occasions and has since committed to be a volunteer to address this sensitive issue and inspire young people with the love of performing and teaching with positive rap music.

What started as a one-off show at a school talent show has become a novel group that has showcased its respect agenda theme to over 100 000 young people at 350 events across the United Kingdom.


The social and cultural enterprise is determined to continue the legacy of Dr. Martin Luther King’s inspirational messages of mutual respect and anti-racism with events during the new academic year.

The voluntary project is seeking to raise £10,000 to enable the planning and co-ordination of free events based at primary, secondary and special schools culminating with shows at the Newcastle Eagles Community Arena.

Young people from various local schools, staff, families and volunteers will be part of the team involved in organizing, planning and performing at the events.

Guests at the free concerts will include thousands of children and staff from all the local authorities in the North-East of England. The audience will be educated and entertained by THE WORD with their original positive tracks, music videos, short films, use of the group’s educational tool-kit to motivate children, raise their ambitions and help them become good citizens of their wider communities.

Funding and sponsorship from individuals and companies is welcomed to keep this powerful project going with funds required by December.

We are so grateful for your support – it will make a difference to thousands of young people across the North East.

Individual Donors

All donors will get their names incorporated into the album inlays, flyers and programmes.

Corporate Donors

All corporate donors will have their logo incorporated into all print work including album inlays, flyers and programmes. There will also be the opportunity to have exhibition stands at the events and be mentioned in any media releases that go out.

The novel work of THE WORD’s shows and concerts over the years has resulted in much positive press and media attention. Coverage on local, national and global television, magazines, radio, newspapers and social media has helped ‘spread the word’ as well as 23 awards for service to community, teaching and enterprise.

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£60 of £10,000 goal

Raised by 2 people in 10 months
Created August 6, 2018
Fundraising Team
on behalf of Kelly Sheikh
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