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Help Us Bring BeFairBeVegan to Toronto!

$16,315 of $50,000 goal

Raised by 162 people in 1 month
Created April 24, 2019

For those who believe in justice for the largest, and most oppressed, group on earth — nonhuman animals — BFBV is a high-profile advertising campaign that presents to the consuming public the end of all animal use as the prerequisite for a fair and just society. Unlike many animal advocacy campaigns, BFBV’s central message is that veganism is a matter of fundamental justice, not a matter of kindness, convenience, or personal choice.


Toronto is now poised to become the eighth city to host BeFairBeVegan’s provocative billboards, challenging both residents and summer visitors to consider the consequences of using products that involve animal exploitation.


Combining stark, beautiful, black and white photographs with thought-provoking observations of animals' inner lives and experiences, BeFairBeVegan’s displays introduce viewers to the faces and feelings of the animals we use for food, clothing, research and entertainment, inviting passers-by of all stripes to consider the circumstances of the victims of the animal industry and see them for who they really are: not disposable resources to be used as commodities, but sentient beings who value their lives.


Now, with your help, we can bring BeFairBeVegan to Toronto!


With 2019 being hailed as “the year of the vegan,” this is the perfect time to bring BeFairBeVegan’s powerful vegan message to Canada’s most populous city. We are exploring different advertising formats ranging from station dominations to subway and bus wraps, and we are excited to announce that new BeFairBeVegan themes will be introduced in Toronto that we look forward to unveiling when we launch.


As always, the impact of this chapter of the campaign depends directly on the amount we can raise! Your contribution can help make this possible, and it will be double-matched thanks to a generous donor.


As activists, we often find ourselves questioning where we can best spend our time and resources. Not only is outdoor advertising known to be one of the most cost-effective forms of advertising, but it is the only type of ad that viewers can’t turn off or put down. Vegan advertisements in public spaces have the chance to reach people from all walks of life, including those who might never come across this information otherwise.


BeFairBeVegan’s billboards and posters are not only provocative, emotional, and persuasive, but also fascinating, touching and inspiring. By bringing these displays to Toronto, we have the opportunity to share with people walking our city streets the primary message of BeFairBeVegan: that veganism is not a matter of choice, but of moral obligation, a message that needs to be heard more than ever.
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We have surpassed 25% of our goal! We are getting closer to bringing BeFairBeVegan to Toronto!


A huge thank you to everyone who has donated so far. Large or small, every dollar counts. On behalf of the animals, thank you so much, your support is greatly appreciated! We have already surpassed 25% of our campaign goal and are getting closer to $15,000. We really need your help to hit $20,000 or 40% of our target. Please share our campaign with your friends and family via Facebook, Instagram, Twitter and any other social media! In fact why not even send an email to all your contacts letting them know about the campaign and how impactful it will be.

Our campaign is already generating media interest! Yesterday, popular Toronto news and lifestyle site BlogTo shared our campaign with its readers:

https://www.blogto.com/city/2019/05/vegan-activists-want-take-over-torontos-most-prominent-billboards/


So we asked BeFairBeVegan how effective previous campaigns have been in generating mainstream news coverage.

‘More than a dozen mainstream publishers, TV programmes and radio shows reported on the Melbourne BFBV media campaign, including the The Today Show (Channel 9), The Sydney Morning Herald, The Age, The Daily Mail and 3AW.’



As you can see the BeFairBeVegan has huge potential to generate news coverage, thus raising even more awareness and spreading the message to millions of people! Please please continue helping us bring the campaign to our city. With your help, we can do it!
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Thanks to you we are well on our way to bringing BeFairBeVegan to Toronto!



A huge thank you to everyone who has donated so far. We have already surpassed 10% of our campaign goal and are close to $6,000. We really need your help to hit $10,000 or 20% of our target. Please share our campaign with your friends and family via Facebook, Instagram, Twitter and any other social media! In fact,​ why not even send an email to all your contacts letting them know about the campaign and how impactful it will be.

We asked BeFairBeVegan how effective previous campaigns have been in creating awareness and change and creating vegans?

‘The only way to accurately measure awareness and vegan impact is to invest in market research, which we hope to do it in Toronto. But the media metrics show us that, in Melbourne, the Outdoor campaign reached almost 80% of the target audience, 18-39 years (1,340,000 people) with total reach close to 2.5m people. The Seattle campaign accounted for more than 28 million impressions (i.e. the count of how many times the content was displayed to people) and resulted in 20,000 visits to the BFBV website during the campaign period alone.’

So as you can see the BeFairBeVegan is tremendously impactful and ultimately leads people to veganism. Please please continue helping us bring the campaign to our city. With your help, we can do it!
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$16,315 of $50,000 goal

Raised by 162 people in 1 month
Created April 24, 2019
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