Help me GROW Urban Minerals!

$2,980 of $30,000 goal

Raised by 32 people in 18 months

I need your help to continue growing my awesome Mineral Makeup line! Read on to see how I got started.

The idea to create Urban Minerals, a line of natural cosmetics, came when I was fresh out of my Environmental Studies degree at York University at the age of 24.  I was driving in my car one day on the QEW here in Toronto, and it was as if a small voice whispered in my ear, "You should start a business..."
A business doing what, I didn't know, but soon the formation of a dream company materialised as if by magic and I started working on what is today my line of vegan, cruelty-free, natural and organic, locally sourced Mineral Makeup.  I care so much about creating from a place of environmental awareness and true definining beauty that this process has always been both fun and inspiring.

From the very beginning, it felt like a calling that I knew for better or worse, I was meant to follow.

I've done everything within my power to build this business up from the ground solo, with hard earned entrepreneurial experience, and a hungry attitude to learn & create, plus the all-important belief in myself to succeed.   It's so far been working, and my customers are happy and positive with my first handmade product, the Loose Mineral Foundation.  This premier product was  created out of a need to see multicultural beauty represented in the natural beauty industry and the reviews speak for themselves!

"My face has never felt better and I think I even look sexier as I get kissed by the sun.  This product is never ending and I use it daily too.  I don't know what you put in there but I'm an Urban Heart for LIFE!" - P.H. J.

"It changed my whole makeup regime... and I've never looked back! I can't imagine wearing anything else." - A.L.

Today, Urban Minerals has been running for almost 4 years, and I'm at a point of expansion where I'd like to create new products, but need your help to get there.  

The business plans have been written, and strategized & I've found the perfect local, certified Vegan and Cruelty-free manufacturers (through PETA) with the packaging and formulations almost ready to go.  The only thing holding me back at this point is cash flow to create these gorgeous products that I know in my heart of hearts are meant to gift beautiful women everywhere with stylish natural makeup options that are beautiful from the inside out!

With integrity and humility, I'm asking for your support in reaching my goal of $30,000 to complete the manufacturing process and to be able to expand my business in new and improved ways.  Urban Minerals is looking to release new products in the fall of 2017 and into 2018, and with your support, I can make this big, wild dream a reality!

* All production costs include custom formulations with my Chemical engineer, manufacturing, packaging, labeling, and fulfillment with Vegan + Cruelty-free certification through PETA at a local manufacturer.

- Production of a custom high quality pressed mineral bronzer in 6 multicultural shades - $8,000
- Production of 20 custom high quality natural Liquid Foundations - $13,000
- Production of a custom high quality mineral blush & highlighters in 6 gorgeous shades - $7,000 
- Product launch campaigns and press release to get the word out and launch successfully - $2,000

So thank you for taking the time to read this!  I would love it if you could share this with your friends and fam and use #urbanmineralsgofundme so I can see the traction we're getting out there!

Thank you tremendously for your time and support, and I hope that my efforts to bring natural beauty to more people has a lovely uplifting impact on you too!

Sarah Devika
Founder & CEO
Urban Minerals

And for a behind the scenes look at how I started creating my first product and a little bit about my philosophy of beauty, click the video below!

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This is just a quick update to say thank you to everyone who has supported Urban Minerals so far!

We've already begun receiving some wonderful donations and are working hard to make sure we hit our goal of $30k!

Let's do this!
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$2,980 of $30,000 goal

Raised by 32 people in 18 months
Created May 25, 2017
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Zoa and Janek Woz
13 months ago

Best of luck!

Susan Holodar-Mohamed
13 months ago

All the best! Xoxoxo, Rich, Sue & Ary

Perry McDougall
14 months ago (Offline Donation)
Katie Burau
15 months ago

There's no company and product I love more! Can't wait to see what's ahead!

Janelle King
15 months ago (Offline Donation)
Mary Woodward
16 months ago

You are an absolute star!

Bob & Judy McEwen
17 months ago

Good luck, sweet Sarah!

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