Vernors Ginger Ale HistoricalMarker

$1,428 of $5,000 goal

Raised by 30 people in 14 months
Keith Wunderlich  TROY, MI
What is the oldest soda pop in America? It's Vernor's Ginger Ale. Vernor's started in Detroit in 1866 and is older than Coke, Pepsi, Hires, or any other American soda pop you can name.

On June 11, 2016 we will celebrate a very special anniversary: Vernor's Ginger Ale will be 150 years old!

Join us for the party at the Detroit Historical Museum. For a specific updated schedule, go to and select the 150th Anniversary tab. 

So, what do you get a soda pop when it turns 150 years old? You get it a historical marker.

Believe it or not, there is no historical marker in Detroit commemorating the amazing history of Vernor's. That needs to change. And, there's no better time to change  it than at the 150th Anniversary Celebration. 

Total costs for for a historical marker from the State of Michigan is about $5000. A two-sided marker costs $3795 plus a $250 application fee. That's $4045. Then, there are City of Detroit fees and installation costs that are unknown and could exceed the estimated total. 

In in the event we collect more money than is necessary for the historical marker, the funds will be donated to the Detroit Historical Museum to reimburse them for the costs of the 150th Anniversary Celebration. 

The process of application, approval, production and installation of a historical marker can take a year. Our plan would be to have an "unveiling" celebration at the 151st Anniversary of Vernor's in Detroit in the summer of 2017.

But, you don't have to wait until 2017 to enjoy some Vernor's fun! The week of June 5-11, 2016 will be Vernor's Week in Detroit. That week there will be a special display of Vernor's history at the Detroit Historical Museum. A variety of restaurants will be featuring menu items made with Vernor's. On Friday, June 10th, the Detroit Experience Factory will have a ginger beer tour through some of the city's breweries. Then, Saturday, June 11th will be a day full of activities from a Poker Run, Vernor's History Presentation, author signing of the book "Vernor's Ginger Ale", showing of the film "Detroit's Iconic Brands" and an attempt to break the World Record for most pop drinkers! You don't want to miss the fun!

Your support will make a long-lasting impact on downtown Detroit. The results of your donation will be something you can visit and admire! You aren't helping just one person, you're helping thousands of people who will learn about the history of Vernor's because of your support of the historical marker. This is a project for the City of Detroit and the Vernor's brand. 

My my name is Keith Wunderlich and I run the Vernor's Ginger Ale Collector's Club. The members of the club love Vernor's advertising and Vernor's history. We know you share great memories of a great Detroit brand. 

Please help us get Vernor's the historical recognition it deserves by donating to the placement of a Vernor's historical marker in downtown Detroit.

Thank you so much!
+ Read More
Update 3
Posted by Keith Wunderlich
10 months ago
Hello Vernor's Enthusiasts!

Vernor's 150th Anniversary celebration is around the corner. Thank you so much to everyone who has donated for the Vernor's Historical Marker. There are three other things we are doing to raise money for the marker:
1. Floats and Boston Coolers will be for sale at the event on June 11th in the afternoon.
2. Historic Woodward paving bricks from the 1920's will be available for a donation of $20 or more at the event.
3. Art prints of Detroit Street Railway tickets will be available for a donation of $20 or more, also at the event. Two of the art prints feature important Vernor's street names: Woodward Avenue and Vernor!

All of the items mentioned above, including the floats, will be available in the lower level of the museum near the Streets of Detroit area in the Depot.

Please note that the timing of some of our events have changed. Always check back to this web page for the most up-to-date event information:

If you are a Twitter user, please use the hashtag #Vernors150 for tweets related to Vernor's and the big event.

Watch the web site and Twitter for an announcement about a Pop-Up Soda Fountain during Vernor's Week! It will be a nostalgic trip back in time.

The Detroit Historical Museum is all decked out and ready for Vernor's 150th Anniversary! (see photo)

Check out the June edition of HOUR Detroit Magazine for six pages about Vernor's!

Thanks, again, for all your help and support.

vernorsclub at
Detroit Historical Museum Vernor's Ready
+ Read More
Update 2
Posted by Keith Wunderlich
12 months ago
Looks like the timing of tonight's First Block on WDIV in Detroit is 7:00 pm, not 8:00. Here's a link to the promo:

If you're not in the WDIV viewing area you can stream it off their web site.
+ Read More
Update 1
Posted by Keith Wunderlich
13 months ago
Hello Vernor's Fans-

Vernor's 150th Anniversary is heating up! Today, WDIV (which is Channel 4 in Detroit) did a feature on the big event. It will be shown on March 20 at 8:00 pm. (See the photo attached)

HOUR Detroit magazine just contacted us and Vernor's 150th will be a feature article.

We are beginning to get restaurants to commit to making a menu item using Vernor's the week of June 5-11, 2016. Today, we added the Cass Cafe to the list. Republic and Parks and Rec committed yesterday.

Dr Pepper Snapple Group (they own the Vernor's brand) is fully supportive of the Anniversary celebration and you'll soon find a 150th logo on all Vernor's can, bottles and cases in the store. New collectibles! We love it!

Keep checking back to the Vernor's Club web site for event updates. The site is updated regularly adding all the new fun activities. Go to and hit the 150th Anniversary tab.

Thank you for your support. We're nearing 10% of our goal. Please send the Go Fund Me link to your friends and family. All we need is 250 people to donate $20. We need a Historical Marker honoring Vernor's in Detroit! Don't you want to walk around downtown and say "Hey, I did that!" Be part of something that will be there forever. Bug your friends to donate $20 today.

Thanks! Go Vernor's!!!
WDIVs Kimberly Gill celebrating Vernor's
+ Read More
Read a Previous Update
Be the first to leave a comment on this campaign.

$1,428 of $5,000 goal

Raised by 30 people in 14 months
Created February 1, 2016
Keith Wunderlich  
Henderson Smith III
1 month ago

Great, I will make a special home to see it when it is put up.

Dave Repol
8 months ago
9 months ago
Ruth Miller
10 months ago
10 months ago
Pat and Kevin Corr
10 months ago

The ONLY Ginger Ale worth drinking!!!

Allen Stevens
10 months ago
T.J. Gaffney
10 months ago
John Holmes
10 months ago

Go Vernors! Go Detroit!

Mary Anderson
10 months ago
Be the first to leave a comment on this campaign.
Or, use your email…
Use My Email Address
By continuing, you agree with the GoFundMe
terms and privacy policy
There's an issue with this Campaign Organizer's account. Our team has contacted them with the solution! Please ask them to sign in to GoFundMe and check their account. Return to Campaign

Are you ready for the next step?
Even a $5 donation can help!
Donate Now Not now

Pledge now, give later.

Pledge Now
You won't be charged for this pledge. We'll let Keith know that you have pledged support.
Thank you!
Connect on Facebook to keep track of how many donations your share brings.
We will never post on Facebook without your permission.