An open letter from Terri & Sandy
At the 2019 Effie Awards, Terri & Sandy was named the #2 Most Effective Independent Agency in North America. To finish second out of thousands of deserving independent ad agencies was an extraordinary accomplishment. We were doubly honored when we saw who bested us: Droga5. Droga5’s reputation is legendary; its creative work unparalleled. And we were thrilled for them, until we realized something tragic: Droga5 was recently acquired by Accenture. So it is no longer independent.
“How,” we asked ourselves, “could the brilliant people at Droga5 possibly celebrate their status as the best independent agency in North America without independence?” This injustice could not stand. We concluded that only by freeing itself from its new corporate overlords could Droga5 rightfully wear the crown it had so justly earned. All Droga5 would need is a measly $475M to buy itself back.
Guessing that Droga5 had already burned through most of that Accenture money with sound investments in VR goggles, ping pong tables, Blue Bottle coffee, and Vegemite, we graciously took it upon ourselves to raise the funds necessary to enable Droga5 to buy back their esteemed agency. After passing a hat around Terri & Sandy, we collected $43 in cash and loose change, a Lenwich coupon, two Tic Tacs, and a button.
So we’re asking the rest of the agency world to join the movement to #freedroga by helping us raise the remaining $474,999,957. In the unlikely event we don’t raise the full amount, we’ll donate the money to the Malala Fund, which champions education for girls across the globe. As a female-founded agency, we’re big fans.
And to all of you client types looking for a truly independent and highly effective agency, give us a call. We’d love to help you create work that works.
Terri Meyer and Sandy Greenberg
Co-Founders, Terri & Sandy
# 2 Most Effective Independent Agency in North America https://www.terrisandy.com/