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Worcestershire Ambassadors 2021 Walk Challenge

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Mental health, well-being, resilience; these are not buzzwords. 2020 was a very difficult year for businesses, individuals and organisations – not just in Worcestershire, but throughout the UK and the World – and the true impact of this is still being felt.

Off of the back of this year, the Worcestershire Ambassadors want to do their part to help everyone in Worcestershire to build their resilience, protect their well-being, and to be able to ask for help when they need it.

Our 2021 Walk Challenge is designed to encourage individuals to enjoy gentle exercise, to take time with friends and family, to talk to each other, and to feel comfortable talking about their mental health.

Our Campaign

Our ambitious 2021 campaign is made up of several elements designed to encourage individuals, businesses and organisations – no matter what background or sector – to think, talk and look after their mental well-being. The campaign is made of several key elements:

 (1) 2021 Walk Challenge – The saying ‘healthy body, healthy mind’ is underpinned by research that shows exercise is extremely beneficial. It’s also known that socialising is a vital part of good mental health and resilience. Our 2021 Walk Challenge is designed to get individuals across Worcestershire to undertake gentle exercise, to enjoy the outdoors, and to spend time talking with friends and family.
(2) Fundraising – The 2021 Walk Challenge is designed to allow as many individuals in the County as possible to take part. Every participant is asked to record the number of miles they have walked each month throughout 2021, so that we can collectively walk from the Earth to the Moon (238,900 miles!). Signing up to participate only costs £10, and we ask participants to try and raise an additional £100 sponsorship throughout the year if possible. Most importantly, however, if all you can afford is the £10 joining fee then that’s fine; we still want you to get involved and see the benefits of some exercise and some good company.
(3) Highlighting Mental Health – Whilst the importance of people’s mental health is slowly beginning to be recognised, there is still a stigma attached to this. That’s why the Worcestershire Ambassador’s 2021 Walk Challenge will feature videos, blogs, podcasts and more with individuals, business leaders, members talking open, honestly and frankly about their own mental health. We want to highlight that mental health is as important as physical health, and to show that anyone can struggle with their mental health; sometimes for a short period, and sometimes longer-term.

Our Objectives

(1) £20,000 – All the profits from our 2021 Walk Challenge will be invested in Worcestershire to support services, programmes and initiatives the encourage good mental health and well-being for everyone. Our aim is to raise £20,000 in total. The more people that participate, the less each individual has to walk per day, and the easier it is to reach our fundraising goal.

(2) Normalising Mental Health – If you are struggling with your mental health, for any reason, we want you to feel comfortable and confident that you can get help. We want you to know it is OK to talk about your mental health.

Find out more and get involved


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