In 2010, Daniel purchased a Water and Ice Cream store on 19TH Ave and Indian School RD. After 2 years of success and steadily increased operating costs. Daniel moved to 7th Ave & Osborn.
Daniel was met with much difficulty as his original open date of January 2013 was not met. Difficulties with his contractors, the location opened in October 2013. Closed for 9 months and accumulating a large amount of debt with savings being spent, he still opened.
Every day at 7AM, Daniel would visit vendors resupplying the store with Ice Cream, and other supplies, opening promptly at 10AM. Open until 8PM then staying late ensuring the location was clean for the next day. During the entire year Daniel only took the 4th of July and Christmas off, working 363 days.
His hard work was paying off. Month after month increases, and the introduction of RAW Juices in late 2014 had provided an additional revenue stream and even more customers.
Everytime I would come visit, he would be sitting with different people. Always excited to see him, his following was incredible. The Kids loved him, he became a household name.
The day of the Fire Daniel called me in the afternoon, I didnt believe what happened. I pulled up to the Bashas parking lot and stared at the building in awe. The entire building destroyed. All the hardwork he put into the store, gone in such a short amount of time. As I sat there I witnessed dozens of people from the neighborhood stopping to express there condolences for his loss. It was difficult to watch Daniel there staring at the building all day since 2am.
My Name is Kenny Serpa, I am a licensed Real Esate agent in Phoenix AZ. I am a good friend of Daniels and I am starting this Fund Raiser to help all his hard work not go to waste. When I found out he was only getting $50,000 from his insurance company I had to do something.
Any donations, small or large, are greatly appreciated as we all join together to get through this tragic event.
I want to Thank everyone for the support
Contact me with any questions
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