Update MON JULY 28: WE DID IT! Thank you.
We will be heading to DAS imminently to add more dogs to the DLB Media Adoption Marketing roster.
Help us market a larger pile of DAS dogs early next week*!
If we hit this fundraiser goal by SUNDAY JULY 27th, we will be able to film and market 10 dogs (instead of just 3!).
Please note GFM platform fees will be deducted from this total and we will also pay business taxes on the delivered amount. This fundraiser in no way covers the actual cost of the work but supplements it in a way that will make this expanded production possible! Thank you for helping us help more dogs!
Your support supplements:
- glamour photos
- interaction photos
- interaction notes
- video (interaction, play)
- data management
- ongoing, constant adoption marketing content until the dogs see an outcome
- DLB permanence - if a DLB-featured dog cycles back into the shelter system, they go back on the DLB promo roster!
DLB's goal is to showcase the unique personality and traits for every individual dog.
Working to avoid the familiar animal rescue "tragedy narrative" style of content, we like to see the dogs walking out with people who want to love them because they are a wonderful match for their home (vs potentially grabbing a dog one is not prepared for because of feeling sorry for the dog)!
Our DLB adoption marketing strategy is data-proven to generate successful placements which stick.
Let's home some dogs!!
*NOTE: If the goal is not met in time, we will raise the fundraiser amount to a full "DLB Mega Production" rate and leave the fundraiser up until it hits for a full production (10-25 dogs) to happen!
P.S. SORRY! We are not able to accommodate specific-dog feature requests through this fundraiser. They all deserve the spotlight but we can only feature the amount we can handle, production-wise.
Organizer
