The northern California wine country is experiencing an unprecedented wildfire event. The first days were spent in emergency mode. The fates of loved ones, homes and properties were unknown. As information continues to come to light, we are realizing that many have lost so much.
The first instinct: We want to help. The first question: How? The need is almost overwhelming.
In a time when the need is overwhelming we want to start at the heart of the problem--the current need for everyday incidentals we take for granted but sorely miss when absent.
So we decided to start with the basics.
We decided to focus on our extended wine family and first responders who have lost their homes and need the basic items. How do you buy a toothbrush when you and your family ran for your lives, taking nothing with you? What do you do when the shelters close, you’re living in a temporary apartment, with no housekeeping basics?
Heart of the Vine is a fund established by Vintage Wine Estates and our sister wineries. We will purchase gift cards and distribute them to employees, families and first responders who have lost their homes and need the absolute basics to just get re-started. This is a direct way to help—no forms—no red tape.
So many of you are wine lovers who have asked how you can help. This in one way to directly support the incredible, hard-working, dedicated people who bring our wines to you who suddenly have found themselves in need. We are matching every donation** however small and will keep the giving going as the fires die down and the rebuilding begins.
Without our people, there would be no wine. We are honored to support them as we rebuild from this disaster together—#winecountrystrong
For questions and/or more information on the process of purchasing these needed gift cards for our extended wine country family who have lost their homes in these devastating fires, please email us at [email redacted] and we will respond.
Our great appreciation for your prayers, incredible support and kindness. Your contributions mean so much to all of us.
Executive Team @ Vintage Wine Estates
** Vintage Wine Estates will match donations up to $25,000
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