URBAN Stereotype (JeNoah's ~ Journey)

(Bi-racial Teen Starts Unique Business, Versus Suing School District Over Racial Bullying Case) 

Click the Read more link to view this campaign. (And be sure to see our short Promotional video right below)

Hello everyone, my name is Ya'Hawkquah. And I have a heartwarming story about my 15 year old son JeNoah. Be sure to watch JeNoah's video overview. Our son is a bi-racial teenager who overcame Racial Bullying in a Positive way. The ordeal lasted an entire school year, and the bully was the teacher's son. 

There were two different investigations. Both investigators found areas of fault with the school district. So, my family hired an attorney with plans of filing a lawsuit. However, before the case was filed in federal court, JeNoah became thought of a powerful idea. He shared with me that he'd rather focus on his business idea, versus going through a court battle. So, I stopped all legal proceedings to help JeNoah with his life changing idea. 


JeNoah started a unique clothing brand called URBAN Stereotype.  URBAN Stereotype is a lifestyle brand that supports Cultural and Ethnic Diversity. The goal is to stop racial stereotyping, but in a positive way. His apparel is very unique. Most of the shirts consists of encouraging quotes with a creative use of JeNoah's logo within the design. Be sure to view the images below. The Urban Stereotype iconic logo was created by JeNoah himself. And not only does the logo stand for Urban Stereotype. It also spell out the word Us. 

Our meaningful slogan represents two groups of people. It represents those subject to cultural stereotyping, but it also represents ALL racial groups who are against it. The goal is change mindsets regarding negative behaviors. URBAN Stereotype is the FIRST brand dedicated to this cause! 

People of ALL races have been VERY excited about the concept.  They LOVE the story of how JeNoah decided to focus on the positive versus the racial bullying he endured.  A Youth Entrepreneur organization recently said "they loved JeNoah's mission and that he was a Changemaker!"

Here's JeNoah at his First Entrepreneur:

51389534_1600772422151294_r.jpegHOW THE FUNDS WILL SPENT: 
1. E-commerce Website: 
Our current site is: UrbanStereotype.com
2. Advertising & Marketing:  
3. Inventory: 
4. Creative Designs: 
5. Trademark Protection:  

Below are a few iconic Urban Stereotype Designs: The first one is our most popular. If we lived by this quote, the world would be a better place!

This simple quote says it all.
Notice how our iconic logo fits uniquely into the design! 

This design is the company slogan. And course with our logo spelling the word Us.


JeNoah has chosen a positive route and he really needs your financial support. He has endured a lot these past five years. My wife and I had to remove him from public school as result of the racial bulling and the aftermath that followed. However, our family withdrew from the legal case to help our son. Please help JeNoah regain what he has lost. Please assist JeNoah in reaching the world with his wonderful idea!

We sincerely thank you for reading and Financially Supporting this campaign. Become a part of history and support the vision today! 

 Website: You can always visit our website at: www.UrbanStereotype.com 

Email: And you can email Us anytime at: UrbanSBrand [at] gmail dot com

Mailing Address ~ We welcome any financial contributions by mail and our address is below.

Please make checks or money orders payable to: Urban Stereotype

URBAN Stereotype
1411 Mishler Ave # 21
Alliance, Ohio 44601

Ya'Hawkquah & JeNoah Lee and family


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Ya'Hawkquah Lee 
Alliance, OH
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