Transforming PTB: Support the Rebranding

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18 donors
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$2,090 raised of $5K

Transforming PTB: Support the Rebranding

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Hello! Thank you so much for visiting my GoFundMe page. Your support means the world to me as I work to grow my business and navigate the challenges of this next big step.

As PTB evolves from a homegrown side hustle into a nationally recognized brand, I’ve encountered some unexpected obstacles that are making it difficult to sustain this as a standalone business. One of the biggest challenges I’m currently facing is the need to rebrand the business, which comes with significant financial demands.

After returning home from a successful tour and investing thousands of dollars into branded merchandise, I learned that I need to change the name of my business. This rebranding effort is necessary but requires covering legal fees, redesigning materials, updating packaging, and replenishing inventory to reflect the new brand identity. These costs are adding up quickly, and I’m reaching out for your help to make this transition possible.

Rebranding is not just about a name change; it’s about ensuring that the heart of my business, creating unique, high-quality bike bags and accessories that are loved by cyclists across the country, continues to thrive. Your support will help me overcome this hurdle and ensure PTB’s legacy lives on under its new name.

Every contribution, no matter how small, will make a meaningful difference. Your donation will help cover:

  • Legal fees associated with the name change, as well as trademark registration of the new name to ensure this will not happen again.
  • Purchase new domain and transfer website.
  • Designing and producing new branded merchandise and packaging.
  • Rebuilding my inventory to meet customer demand under the new brand.
  • Marketing efforts to introduce the rebrand to the world.

If enough funds are raised to replace my current inventory of water bottles, the bottles I currently hold in inventory will be donated to a non-profit organization in California that will distribute them to those living on Skid Row in downtown Los Angeles.

Any funds raised in excess of this goal will be reinvested in the business by helping me to obtain a more appropriate sewing machine so that I may develop new products and expand my business.

I’m deeply grateful for your support in helping me continue this journey. PTB has always been about community, creativity, and passion, and with your help, I’m confident we can emerge from this rebranding process stronger than ever.

Thank you so much for believing in me and this small business. If you’re unable to contribute financially, sharing this GoFundMe with your friends and family would mean so much. Together, we can make this transition a success!

Why $5,000?
  • $2,500 - Legal Fees
  • $2,000 - Partially replace branded inventory (Bottles, coozies, Beverage Budees)
  • $500 - Replace current marketing materials (retail hang tags, woven labels for bags, promotional stickers

Organizer

Stephen La Marca
Organizer
Portland, OR
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