The Cost of a Click is an awareness campaign and an educational programme that aims to empower teenagers around the world to harness the power of technology without falling into addiction. We want to change our relationship with technology in a way that enhances - instead of controlling - our life. We focus on tacking the issue from a teenager's perspective.
How did the movement start and who is involved?
While The Cost of a Click is guided and organised by Associação ' Um So Tecto ', the movement is run and implemented by teenagers around the world.
a) Associação ' Um So Tecto ' : We GUIDE the movement
We are a non-profit organisation that tackles social issues by raising awareness (documentary production) and working through direct impact (drama therapy). We identified the devastating effects of technology abuse (specifically social media) and its capacity to disconnect us from our surrounding, and we decided to challenge a group of young adults to research on the topic. They started by doing simple tasks such as monitoring their tech time, agreeing on 'tech free days' or participating in improvisation sessions that explored the issue with us. We also challenged them to become influencers, imparting their ideas to others and, bit by bit, making their Generation more tech conscious. We are a group of multidisciplinary professionals working in different sectors:
Lara Beirão da Veiga - co founder of the Association, campaign director and improvisation expert. Career in education, social impact and theatre
Cynthia Gathman - education expert . Career in education and social impact
Paula Oriol - content and marketing expert. Career in technology and innovation
Claudia Clemente - filmmaker. Career in documentary filmmaking and writing
b) An expanding group of teenagers : We RUN the movement
We are a group of teenagers that started influencing each other and making the movement grow. We are involving schools and other entities, organising activities and educational talks with the help of the association to raise awareness.
Want to join our team or find out ways to get involved? contact us at: [email redacted]
Why are we raising money?
The campaign is reaching a big scope. The Association is making a film about our experience, methodology and the teenagers involved, in the hopes of inspiring a grassroots movement where teenagers learn and teach others about the way the tech industry works and the importance on having an online/offline balance.
We need your support to:
- Make the documentary (documentary crew; pre-production, production and post-production costs...)
- Centralise the movement in order to further expand it and increase its reach
Context and video transcript:
We are a group of teenagers determined to change our relationship with tech in a way that enhances – instead of controlling – our life.
As part of GEN-Z, the first generation raised by social media, we realise that we, as most of you, spend at least 1/3 of our lives online. To make it even scarier: the average person looks at their phone 200 times per day, that’s every 6 minutes! We live in a constant distraction mode, spending our time hooked to the screen and leaving behind what really matters.
The reason behind this global tech addiction? The way the tech industry works. Due to the current advertising model, more of our time & attention = more money. Behind every screen, there are 100s of engineers working daily to understand our psychology and create addictive products that constantly release dopamine in our brain to grab as much of our time & attention as possible.
Design ethicists are addressing the issue from above, applying political pressure and talking to tech giants so that the rules of the game change towards humane business models that are not based on monetizing our attention, but on creating quality experiences. However, while things get sorted in the professional world, we have decided to take the matter in hand and redefine our own future.
With the help of ‘Um So Tecto’, an association that tackles social issues and raises awareness through educational plays and documentaries, we are creating an educational programme that promotes consumer awareness and a digitally conscious life, educating teens like us around schools from all socioeconomic backgrounds on the importance of choosing consciously when to use social media, instead of being dragged to it in an automatic-pilot mode. We are also producing a documentary that will document our projects and learning experience so that we can reach more people.