We believe that today’s young women have the power to change the world - and that each and every one of them should be given the opportunity to do so.
We’re passionate about ‘Levelling Up’ in the community - raising their aspirations and giving them the confidence to not only realise their potential, but to actively pursue the exciting careers and fulfilling lifestyles they dream of - with gusto.
‘Levelling Up’ in its simplest form refers to improving economic prosperity of the British regions that have fallen behind their peers in terms of health, education, workforce and politics. Teesside is such a region, its economic prosperity sits at 75% of the UK average and it has a relatively low concentration of people in higher skilled and higher paid jobs.
But ‘Levelling Up’ is about more than economics, it is about social prosperity; health and wellbeing and harnessing opportunity and the potential of individuals. Gender equality is a fundamental aspect of these conversations; empowering women, addressing disadvantage and improving opportunities for young girls and women across society and the economy.
The purpose of The Power of Women campaign is to give Tees Valley girls a ‘voice’ to deliver on their ambitions.
We aim to achieve this by firstly driving ‘dreamers’ to our interactive website, which will feed into local schools and act as a platform for individuals and organisations to share the stories of some of the boldest, brightest and most remarkable women in the Tees Valley.
Alongside a powerful social media campaign that speaks to today’s tech savvy generation, our hope is that The Power of Women website will feed into the creation of a targeted schools marketing campaign and an inspiring book which will feature some of the stories.
The Power of Women campaign will be headed up by Professor Jane Turner, Pro Vice Chancellor - Enterprise and Business Engagement at Teesside University. Jane received an OBE for her outstanding services to business engagement in 2017 and is recognised as a key business leader within the region.
Supporting Jane is well known social activist and business facilitator, Caroline Theobald CBE, as well as Chris March and Dave Allan, media business owners who have committed their resources and networks to provide the infrastructure and content management.
We plan to grow the campaign in the Tees Valley area to begin with, reaching out into the wider North East region as it builds up momentum. The initiative will also be backed by The Girls’ Network - the organisation responsible for introducing 150 mentors in the Teesside area, offering ‘unlimited futures for all young women’.
Together, we believe that our campaign has the ability to capture the attention of today’s young women - particularly those from socially underserved areas - and encourage them to reach for the stars.
However, none of this can be achieved without financial support from the Tees Valley community. If you believe in the ‘power of women’, we need to hear from you.
Through donations and a range of sponsorship opportunities, you can help today’s young females make their mark on the world.
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