The Phoenix: Help Pedal Bali Rise from the Ashes

Someone in our Spinning community needs our help to rise from the ashes. Natashia is one of the most giving and loving people you could ever meet. She has devoted her life to helping others get fit and reach their goals. She opened up Pedal Bali only three short months ago and woke up to ashes this morning.  When we saw her announcement on FB the morning of the fire, Cori Parks, Beth Perno-West and I decided we had to do something for Natashia. I hope you'll agree and give even just a little bit to help someone who has given so much to the Spinning program (and indoor cycling in general) around the world. 

Please read her own description of what she woke up to this morning, Sunday, Oct 13, in Ubud, Indonesia. 


From Natashia's FB page: 

It is with the heaviest of hearts and greatest of sadness that I share these images. I arrived to my class yesterday morning to find PEDAL & Tokei burned to nothing but ashes, with not much more than some handlebar and rim remains.

The cause of the fire is not yet known and thankfully nobody was hurt.

This humble space of 100 square meters in just three short months of being opened had created the most amazing of connections of like minded folks up here in Ubud who just wanted to pedal themselves into a better version of selves, sweat it out, laugh a lot and not take life too seriously. We smashed some big KJ’s, pushed a whole lot of power, got stronger, fitter and made some incredible friends along the way. I loved everything about this space that against all odds I had created ( and so many obstacles )... I was finally proud of me and it was a reality.

PEDAL, the concept, the intention, the bikes, the website, the team, every ounce of
every cm within this space was created with all of me with truly the purest of desires.

My life within the Spinning®️program and all that I have felt and experienced via the vehicle of the stationary was what I wanted to share here. All of me was immersed in this space including all of my savings and also of my amazing mother who supported me in my dream.

So suffice to say when 22 years of riding, 1 year of planning and preparing to have just 3 months of being open to see it all in a pile of ash.... not an adjective I can find that fits, fucking gut wrenching to my core, shocked, sad, confused... gutted.

Our P-Family was small and just started to grow and I thank those who have reached out to me personally. I will remember every single one of you.

This place was more than a trendy business concept, these were more than just bikes,
our people were more than just riders. PEDAL was more...and anybody that was lucky enough to spend some time in our scared Spin space will tell you that too. There was love. Real love.

No idea what happens next. Where I go or we go from here. So for now we grieve the
loss of our home that was connecting people on levels that far transcends the rides.

As the Phoenix, I can only hope PEDAL too can somewhere, somehow rise from the ashes. But for now we just savor the far too few moments we shared.

Natashia Iacovelli - Chief Pedal Pusher

(NOTE: we are so grateful for all donations. Since Natashia is in Bali, I have set up the funds to come to me first, and I will wire them to Natashia's account.)

Donations ()

  • Filippo Angelini 
    • $550 
    • 2 mos
  • Anonymous 
    • $300 
    • 2 mos
  • angelo ungaro 
    • $300 
    • 3 mos
  • Aloha Cycle 
    • $320 
    • 3 mos
  • Szilvi Horváth 
    • $20 
    • 4 mos
See all


Jennifer Sage 
Edwards, CO
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