The Ethical Explorer Project: Redefining Wildlife Tourism

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The Ethical Explorer Project: Redefining Wildlife Tourism

The Ethical Explorer Project: Redefining Wildlife Tourism

0% complete

£179 raised of 

5 donations
Join Us in Making a Better Future For Wildlife: Support The Ethical Explorer Project

*Please be aware The Ethical Explorer Project is currently in the process of becoming a NonProfit Organisation*

Who Are We

Hi my name is Pete I am the founder of The Ethical Explorer Project and we are on a mission to discover, support, and share truly ethical wildlife experiences around the world.



for as long as I can remember I have wanted to dedicate my life to the protection of animals of every kind. As a kid I spent all my time in nature and around animals, and as an adult I studied a degree in wildlife conservation spending my spare time and holidays working and volunteering at wildlife organisations.

my time volunteering is what first inspired me to start The Ethical Explorer Project, although it would be many years before I got to the point where I am now. After more than a decade of working for wildlife organisations and seeing the good and the bad I am finally ready to set out on my own journey.

Why This Matters

Millions of traveler’s visit wildlife tourism attractions with good intentions, but too often, they unknowingly support organisations that exploit or harm animals.




Whether it is elephants being made to do tricks and endure countless hours of elephant rides.
Tigers that are sedated and forced to interact with tourists.
Or stray dogs being euthanised after being used in promotional material to gain donations.

The wildlife tourism industry has been infiltrated by those who only care about making a profit and will use and exploit the animals in their care to do so.

The Ethical Explorer Project is on a mission to change that.

What Is The Ethical Explorer Project?

I'm setting off on a nonprofit journey to investigate wildlife tourism across Southeast Asia. From elephant sanctuaries to sea turtle hatcheries and wildlife rescue centres, I’ll be:
  • Volunteering at each organisation
  • Investigating organisations
  • Assessing their ethics using a standardised formula
  • Creating honest reviews, blogs, photos, and video stories
  • Spotlighting the sanctuaries and charities doing it right
  • Helping raise money and awareness for the ethical organisations

Everything will be published publicly, for free to help people travel with purpose and protect the animals we all love.

What Your donation supports

With your support, I’ll be able to:
  • Visit and assess 10+ wildlife tourism destinations in the first year
  • Launch a public website with reviews, vlogs, and ethical travel resources
  • Build a platform that helps traveler’s support genuinely ethical animal experiences
  • Create beautiful, educational content for social media and YouTube
  • Spotlight charities and sanctuaries doing incredible work and help them get more donations

Where Your Support Goes

Your donation will help fund the essentials that make this project possible, including:
  • Volunteer placement
  • Tech gear, editing tools, and video production
  • Website setup and hosting
  • Nonprofit registration and legal admin
  • Time spent filming, researching, editing, and publishing content
  • Supporting ethical partners
  • Every donation goes directly into the mission.

This project isn’t just about exposing bad practices, it’s about uplifting the good. When I discover sanctuaries and wildlife organisations that are truly ethical, I’ll highlight them on the website and help connect traveler's and donors to their causes.
You’re not just backing my project. you’re amplifying the impact of organisations doing amazing things for animals around the world.




How You Can Help

Whether it’s big or small, your donation makes a real difference. You’ll be helping launch a mission that empowers responsible tourism and holds wildlife operators accountable.
And more than that, you’ll be helping protect the animals who can’t speak for themselves.

Let’s change the way the world experiences wildlife.
Support The Ethical Explorer Project today.

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Pete Garside
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