Annie (a.k.a. Maria Helena Hoving) has been a pillar of support for so many; now it’s our - her friends and loved ones - turn to help her focus on her health and caring for her kids. Before reaching out to Anne directly, please read the p.S. at the bottom.

Our dear friend Annie, a mom of two living in Santander, Spain, has recently been diagnosed with advanced breast cancer.

The news came just months after she quit her job at LinkedIn to start her own company, fulfilling her dream of helping others through tough times. Today, that means: no steady paycheck to lean on.

As her treatment begins, she’s had to pause her small business within days notice, suddenly left with no income to support herself, her two girls and their dog.

Annie has always been the kind of person who gives everything to those around her: as a mother, partner, and friend. Now it’s our turn to help her.

The months ahead will be incredibly tough: physically, emotionally, and financially. Rent, groceries, and medical costs keep adding up...

Our goal is to help cover living and cancer-related expenses for the coming year, so she can focus on getting well without worrying about losing her home or struggling to provide for her children.

For that we must raise min. €30,000 in the next 12 months to cover rent, utilities, medical expenses not covered by insurance & groceries.

Participation & Impact

Any donation, big or small, makes a real difference. All donations will go to her directly via transfer, she has direct access to this campaign. If you can’t contribute financially, sharing the campaign is just as meaningful.

Let’s come together to show Annie, Maja and Lila that they’re not alone in this fight.

Thank you for your kindness and generosity.

- Friends of Annie

p.S.: Please do not flood Annie’s personal inbox. If you have questions,... - feel free to reach out to us by clicking on "Contact" on this page. For those close to Annie, feel free to join our group on WhatsApp. More info on request.