Supporting Vallarta Team Members Affected by the Wildfires

We are Vallarta Supermarkets, a family-owned grocery chain with deep roots in our communities. Our team is our heart, and during this difficult time, several of our team members have been directly impacted by the recent wildfires in California - specifically 15 team members from our V51/Pasadena store and corporate office who lived near the Eaton Fire. These individuals and their families have experienced life-changing losses, with 3 team members tragically losing their homes and all their belonging entirely to the fires. While others have been displaced and are unable to return to their homes, left without access to basic necessities or personal belongings. The road ahead for them is long, but together, we can help them rebuild and recover.

At Vallarta Supermarkets, we have always been committed to standing by our team members and communities during their times of need. Since the fires, we have already taken steps to provide support, including:

While we’ve made strides in offering relief, we know there’s still so much more to do. This GoFundMe campaign was created in response to the overwhelming support from Vallarta team members who have expressed a heartfelt desire to help their fellow colleagues affected by the fires.

Your generous contributions will allow us to:

All funds raised will go monitored by Vallarta's Corporate HR and will be fully and directly distributed to the affected team members. Every donation, no matter the size, will make a meaningful difference in the lives of our Vallarta family.

Thank you for your kindness and generosity!