Supporting Our Indigo Road Family: Hurricane Helene Relief

With the devastation from Hurricane Helene mounting, we are working quickly to take care of our people. Many have asked how can they help, so we are creating this page as an answer to this much-appreciated question. Every day, our teams put their all into creating incredible experiences, bringing their passion for hospitality to life for every guest who walks through our doors, and now they need our passion and support.

In the wake of Helene, many of our Indigo Road family have experienced devastating losses. Homes were flooded, cars were destroyed, and countless lives have been turned upside down.

My name is Sam, and I work on the marketing team here at The Indigo Road. We are creating this profile on behalf of The Indigo Road Hospitality Group in an effort to quickly mobilize to ensure we are supporting our teams along with support from many who are seeking to help. We’ll be working closely with the home office team to ensure that every dollar raised is distributed directly to those in need, helping them replace essentials and rebuild their lives.

Our goal is simple: to provide support to the people who make our company what it is. No contribution is too small—every donation helps, and 100% of the funds raised will go to those employees whose lives were severely impacted by the storm.

All funds raised through this GoFundMe will be distributed directly to those in need, helping them replace essentials and rebuild their lives in the aftermath of Hurricane Helene. This means providing financial support to cover urgent expenses like temporary housing, clothing, and food. For some, it will help replace lost personal belongings and household essentials—everything from beds and furniture to appliances and children’s school supplies. For others, it will assist with larger needs like repairing flood-damaged homes or replacing vehicles lost to the storm.

We all thank you for your generosity and kindness.

Help us take care of those who take care of others.