Love and weddings are beautiful but the underlying truth about marriage is the legal safety net it gives couples who have built a life together.
Please support the creation and social media campaign costs of an animated video to promote this message. Current estimates indicate that over 60% of the population are still to vote in the Australian Marriage Law Survey. With polls closing on Tuesday 7 November, that leaves a small window of time to help Aussies understand this important truth about marriage.
Working title: 'The Truth About Marriage'
Expected launch date: 4th October, 2017
Total fundraising amount required: $5,500
Animation artist/video production: $500
Multilayered Facebook ad campaign: $5,000
Working with animation artist Samuel Leighton-Dore, I am creating a 30-45 second video to reach people who feel LGBTQI+ couples already have equality thanks to de facto legislation. This video will highlight traumatic ‘next of kin’ issues for LGBTQI+ couples without the safety net of legal marriage. The specific outcome I hope to achieve is arming viewers with better information about the importance of their ‘yes’ vote in the marriage equality survey.
When the worst comes to pass, a marriage certificate is something everybody understands and cannot be challenged. This video will portray the devastation of LGBTQI+ partners denied the rights afforded to legally married couples in critical medical care and end-of-life situations. Through an animated storybook format, viewers will experience the reality so many LGBTQI+ couples regularly face; from what it’s like to be excluded from a partner’s hospital room, through to the despair of blood-relations being given the power to make decisions about their partner's medical care, funeral plans, inheritance matters and more.
This short animated video will primarily be used for Facebook feed ad campaigns but may also be embedded in online news articles and promoted on Twitter. Funds raised will pay for multiple Facebook ad sets using defined audience parameters to reach people whose current lack of support for marriage equality could be changed through empathy and understanding.
Nicole Baker-Bryson is a copywriter and digital strategist with a 20+ year history of working within LGBTQI+ media, community organisations and charitable groups.
Samuel Leighton-Dore is a writer, director and visual artist interested in relationships, sexuality and mental health -- particularly as experienced within the LGBTIQI+ community.
Samuel and I would like to acknowledge the incredible and tireless ‘YES’ work being done by the campaign's lead lobby groups and devoted volunteers. While this project is not affiliated in any way with an organised or endorsed group, as independent artists we hope to make a small but important contribution to equal rights for LGBTQI+ Australians.