Today, we proudly announce the establishment of The RROWE Foundation — a foundation born from love, from loss, and from an unwavering commitment to save lives.

The RROWE Foundation’s mission is clear: to increase early detection of colorectal cancer by expanding awareness, improving access to screening, and providing financial support to those in need. We will focus on raising awareness, prevention, and advancing ongoing research for colon cancer — with a specific and urgent focus on young men.

Why young men?

Because the statistics are alarming.

Since the 1990s, there has been nearly a twofold increase in colon cancer among men under 50. Today, it is the number one cause of cancer-related death in men under 50. Yet when detected early, colorectal cancer has a 90% survival rate — ninety percent.

That means this is not just a fight — it is a fight we can win.

Medical experts strongly recommend that men begin screening at age 45. But far too many delay screening due to lack of awareness, fear, stigma, or cost. The ROWE Foundation exists to remove those barriers. Our goal is simple but powerful: to ensure that no man delays lifesaving colorectal cancer screening because of cost or lack of awareness.

This foundation carries the name of a man who embodied strength, compassion, and relentless positivity — Reco Rowe.

Reco was a beloved member of the greater Seattle Metro Area, where he served proudly on the board of the nonprofit Game of Life. He was an outstanding athlete, a gifted scholar, a devoted husband, and a mentor to countless young men. He had a heart of gold and never made an enemy. His presence lifted rooms. His encouragement changed lives.

Reco was passionate about inspiring young men to strive for excellence — to pursue their goals, push beyond limits, and believe in themselves.

In February 2026, after a long and courageous battle, Reco lost his fight with colon cancer. But even in the face of adversity, he fought with strength. He carried a positive attitude throughout his journey. He inspired others even in his most difficult days.

The ROWE Foundation is his legacy in action.

We promise that his fight will not end here.

Through education campaigns, community partnerships, screening initiatives, and direct financial assistance, we will work to reach young men where they are — in our neighborhoods, workplaces, churches, schools, and athletic programs. We will speak openly about prevention. We will eliminate stigma. We will advocate for equal access to screening. And we will invest in research that brings hope for the future.

We will turn awareness into action.

We will turn grief into purpose.

We will turn legacy into lives saved.

Today, we ask you to stand with us.

Honor Reco’s legacy. Protect our brothers, sons, husbands, and friends. Help us ensure that no family has to endure a preventable loss.

Let us honor a legacy — and save a life — by donating to The RROWE Foundation.

Your support is not just appreciated. It is powerful. It is lifesaving. It is transformative.

Together, we can change the trajectory of colon cancer for young men.

Together, we can make early detection the norm, not the exception.

Together, we can build a future where stories like Reco’s become stories of survival.