As the 2026 Iota Class of Kappa Eta Phi, a professional business fraternity at Indiana University, we are leading a fundraising effort to honor the legacy of Rob Liu. Rob’s leadership, empathy, and commitment to others left a lasting impact on the Kelley community, and we are proud to continue building on the foundation he helped create.

Between 2021 and 2022 alone, the Rob Liu Memorial Fund supported more than 10,000 students through initiatives focused on scholarships, student wellness, and mental health awareness within the Kelley School of Business. That reach is a testament to the meaningful difference this fund continues to make.

Through this campaign, 50% of the funds raised will go directly to the Rob Liu Memorial Fund, and the remaining 50% will support the professional development, programming, and growth of the Iota Class. This structure allows us to both honor Rob’s legacy and invest in the continued development of student leaders within our fraternity.

We are working to reach our $5,000 goal by April 11, and we would greatly value your support in helping us get there.

You can contribute in several ways:

-Donate: every contribution, regardless of amount, makes a measurable impact.

-Share: help us extend our reach by spreading the word to friends, family, and your network.

-Connect : reach out to learn more about our mission or other ways to get involved.

Thank you for supporting our class and for helping us continue a legacy that has already impacted thousands of students.