You may know my presence on Twitter/X advocating for the uncancellation of NCIS: Hawai'i.

I've written several longer pieces about the unique political, corporate, and social justice issues behind this surprising and controversial decision.

To spread awareness of the cause, I've invested some of my own money in social brand tracking software (Brand24) and data tooling to help quantify fan engagement across YouTube and other non-linear sources. With the data this software provides (social reach, nonsocial reach, number of social likes, and, importantly, Advertising Value Equivalency), we can demonstrate the value of our fandom as an investment to CBS. With Brand24, we also get a Brand Presence score which quantifies our fandom's presence over time:

Depending on how many hashtags I monitor and collect, the software and data tooling can cost between $199 and $324 per month (US). I cannot pause the subscription without deleting all of the data we have generated as a fandom.

Please donate towards my software expenses if you feel moved to do so. I had initially planned to close up shop in October, but with some more funding, I can keep going.