
Support Margaret's Return to the Runway
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For a second year in a row, I have been selected as one of 25 finalists to participate in a prestigious national fashion design competition, the Her Universe Fashion Show presented by Universal Studios at San Diego Comic-Con, taking place on July 24, 2025.
This is where you come in! I need help covering the costs of travel, accommodation, materials for my couture design, and other expenses related to the competition.
Here's a breakdown of the costs:
Travel: $900 (airfare for me and my boys)
Accommodation: $2000 (hotel stay for 5 nights)
Materials and Supplies: $1400 (fabrics, accessories, notions)
Meals and Miscellaneous Expenses: $400
Total: $4700
Every little bit helps, and I am immensely grateful for any support you can provide, whether it’s a donation or simply sharing our story with others.
2024 HUFS Runway show: [My interview is at 1:08 and my walk is 1:12.]
Want to know more?
Hi, I’m Margaret Kidwell, a mother of two, self-taught sewist, and aspiring designer from Washington who has sewn and altered my own garments in my free time for 26 years, adding knitting and cosplaying original designs for 12 years. Designing my own reclaimed pieces as a teen, I now sketch fashion looks, then create them for runway, cosplay, and daily wear. My endless imagination finds joy in the challenge, learning new techniques and skills with each project.
In 2024, I was selected as a Finalist in the Her Universe Fashion Show and honored to present my look ‘Bub and Babs: The Wolverine’ on stage at San Diego Comic-Con in July. I could not have made it to the runway without the help and support of people like you who generously donated!
This is my third year applying to the Her Universe Fashion Show, and my second year selected as a Finalist. This competition is a dream come true, combining my love for fashion with my geeky passions. The 2025 theme is Universal Studios inspired Geek Couture, with a focus on the Wicked franchise and ‘Defying Fashion.’ I can't wait to showcase my wild look inspired by my absolute favorite Universal property. To respect the drama of a runway reveal, designers are asked to keep their designs private until July 24. I will be documenting every step, so if you don't see much progress, I will share everything after the runway.
I am following in the footsteps of my fellow Her Universe Fashion Show alumni who have used this experience as a steppingstone to pursue their design passions as careers. Since participating in the show last year, I was asked to design and present two additional Geek Couture looks in Richmond, Virginia in November 2025 at RVA Heroes Geek Chic Gala to benefit the non-profit’s goal of furthering conversations around mental health. Funds raised through this GoFundMe campaign will not only be applied to the Her Universe Fashion Show in July but will also support the costs of making the additional two couture designs.
Due to the amazing support we received last year, Tripp and Rhett were able to join me and watch as I walked a runway and growled at 2000 people in custom couture as Wolverine. They were amazed at how many people were at the show! They said they were happy to watch me do something cool that made me feel happy.
Thank you for taking the time to read my story and for being part of this incredible journey.
With heartfelt thanks,
Margaret, Tripp, and Rhett
Instagram: @madgical.creations
Thank you again for your support!
2024 HUFS Runway show: [My interview is at 1:08 and my walk is 1:12.]
More information about Her Universe Fashion Show (HUFS): https://www.heruniverse.com/her-universe-fashion-show
Organizer

Margaret Kidwell
Organizer
Republic, WA