Help Bring HERO Bakeshop Back to Market — and Create Work for Single Mothers

HERO Bakeshop is being rebuilt.

Years ago, I created our signature Hannah Cakes after a friend needed something she could actually eat — a beautiful, delicious treat made without many of the ingredients commonly found in traditional baked goods.

What began with one cookie grew into a successful allergy-friendly bakery with a mission that has always been at the heart of HERO:

**Every purchase supports a single mother.**

From the beginning, HERO was built to do more than make exceptional baked goods. The vision was to create meaningful, flexible paid work for single mothers while giving consumers a simple way to make an impact through something they already do every day: buy food.

Today, I'm rebuilding HERO around that same mission — and building the infrastructure to take it further.

Because single mothers don't need another inspirational slogan.

They need opportunity.

They need income.

They need work that can fit around the realities of raising children.

And consumers deserve products that allow them to put their purchasing power behind something that matters.

### Why I'm raising funds

The recipes exist.

The brand exists.

The product has already been successfully sold.

**The mission has never changed.**

Now HERO needs the infrastructure to get back into customers' hands and begin creating paid work again.

Funds raised here will help cover the initial costs of relaunching, including:

- Ingredients and production supplies

- Packaging, labels and branded materials

- Farmers market and event fees

- Permits, licensing and insurance

- Commercial production needs

- Sampling and local brand awareness

- Initial paid employment as HERO grows

Our first focus is bringing HERO back to farmers markets, pop-ups, wellness events and community collaborations throughout the San Diego area.

From there, the vision is much larger.

HERO is being rebuilt to become a nationally recognized luxury allergy-friendly bakery brand where creating economic opportunity for single mothers isn't a charitable add-on.

**It's baked into the business.**

The cookies that started it all

Our signature **Hannah Cakes** were created for people who are often left out of the bakery case.

They're made without gluten-containing ingredients and are free from multiple common allergens, including dairy, eggs, soy, peanuts, tree nuts, corn and shellfish.*

And they're not meant to taste like the “alternative” cookie.

They're meant to be the cookie you reach for because it's delicious.

This is more than a bakery relaunch

HERO is about what happens when everyday purchases become a vehicle for something bigger.

A bag of cookies can help create paid work.

A farmers market booth can create flexible employment.

And thousands of customers choosing HERO can help build something much bigger: a company where supporting single mothers isn't a campaign or a once-a-year donation.

**It's part of every purchase.**

That's the HERO model.

If you'd like to be part of bringing HERO back to market, your contribution will help fund the first stage of the relaunch — and help us begin creating opportunities for single mothers again.

**Every purchase supports a single mother.**

— Sarah Stanley

Founder, HERO Bakeshop

*Final allergen statements and labeling will reflect HERO's production environment and applicable food-labeling requirements.