Main fundraiser photo

Support Get Better Records: Amplify Marginalized Voices

Donation protected
We are Get Better Records, a queer and trans-owned independent record label based in Los Angeles, on a mission to amplify marginalized voices and reshape the music industry. We're a team of artists, creatives, music lovers, and advocates dedicated to giving underrepresented artists the platform and support they deserve. Our artists span rock, pop, indie, shoegaze, hip-hop, punk, and hardcore genres, and have already been praised by top publications like The New York Times, Pitchfork, Rolling Stone, NPR, Billboard, Forbes, Alternative Press, Paste, and many others.

Our team has worked tirelessly to provide the tools and opportunities for our artists to thrive. With over fifteen years of experience in the industry, we’ve built a reputation for standing up for diversity and inclusivity, creating space for voices that have long been overlooked.

What are we planning to make?
We’re raising funds to provide crucial resources for our community of artists to thrive.

These funds will help:
  • Provide resources for music videos, album artwork, promo photos and recording
  • Manufacture vinyl, CDs, and artist + label merchandise
  • Expand our marketing efforts for existing and new artists
  • Enhance our distribution and promotion capabilities
  • Continue breaking barriers in a cis-hetero-dominated industry
  • Expand our marketing efforts for existing and new artists.
  • Enhance our distribution and promotion capabilities.

Our goal is to raise enough money to scale our operations, boost our artists’ visibility, and ensure they have the tools needed to succeed in a challenging industry.

Breakdown of how the funds will be used:
  • Artist Support & Development: 40%
  • Marketing & Promotions: 30%
  • Operations & Infrastructure: 20%
  • Miscellaneous & Unexpected Costs: 10%

This ensures we’re putting the majority of funds toward helping our artists directly and making sure they’re visible to the world.

Where did this project come from?
Get Better Records was born out of a need for inclusivity within the music space. We saw the lack of support for queer and trans musicians in an industry that often marginalizes us. The label started with a few artists, and it’s grown into a thriving community beloved worldwide, and we’re just getting started. Now, with your help, we can expand, amplify, and continue challenging industry norms and create a home for artists to thrive.

Why do we care?
We care because the music industry has a long history of excluding voices like ours, and we’re determined to change that. Get Better Records isn’t just about music; it’s about community, representation, and visibility. We believe in creating a space where all artists, especially queer and trans individuals, can feel empowered to share their stories.

This is more than a business to us; it’s a movement. And with your support, we can continue to grow and make the music industry a more inclusive place for everyone.

Running an independent music label like Get Better Records comes with unique challenges, especially as a queer and trans-owned business operating in an industry where we are often underrepresented. Here are the primary risks we face and how we plan to overcome them:

Financial Sustainability
The music industry is unpredictable, and the cost of promoting, distributing, and supporting our artists can be high. We plan to overcome this by carefully managing our budget, prioritizing impactful projects, and diversifying revenue streams through merchandise, touring, licensing, and partnerships.

Breaking Industry Barriers
The industry often undervalues marginalized voices, making it harder for queer and trans artists and artists of color to gain mainstream recognition. We’re addressing this by leveraging our established press relationships (The New York Times, Pitchfork, NPR, Billboard, Rolling Stone) and focusing on strategic promotional campaigns to ensure our artists get the attention they deserve.

Scaling Operations
As we grow, managing increased demand for resources, staff, and artist support is a challenge. We plan to scale thoughtfully, investing in infrastructure and team members who align with our mission.

Your support directly helps us tackle these challenges and continue reshaping the music landscape to be more inclusive. Together, we can amplify voices that deserve to be heard.
Donate

Donations 

    Donate

    Organizer

    Alex Lichtenauer
    Organizer
    Los Angeles, CA

    Your easy, powerful, and trusted home for help

    • Easy

      Donate quickly and easily

    • Powerful

      Send help right to the people and causes you care about

    • Trusted

      Your donation is protected by the GoFundMe Giving Guarantee