- J
- T
Chef Cynthia B is a Bay Area chef with 40 years of experience. For decades, Cynthia has poured her heart and soul into the culinary world. Her career spans fine dining, teaching, catering, and leading gastronomic tours. Her latest venture, Whey On Wheels, is a mobile cheese and gourmet food business serving the San Francisco Bay Area, inspired by her discovery of the best cheeses in the world while hosting epicurean travel experiences.
Cynthia’s journey as a chef has never been just about food—it’s about bringing people together. Her love of food and wine has taken her around the world, learning, teaching, and sharing her craft with others. She’s taught classes, led culinary tours, developed homemade artisanal condiments, and supported countless food lovers in their journey to explore new flavors.
Then came COVID-19, and like so many in the industry, Cynthia lost everything. Her catering business was hit hard. But instead of giving up, she pivoted, creating online cooking and wine classes to stay connected with her community and support her business.
Determined to rebuild, she launched Whey On Wheels in 2022—a dream inspired by the iconic cheese trucks at French farmer's markets. This business brings artisanal cheese-based dishes to festivals, wineries, breweries, and local markets, sharing her deep knowledge and love for high-quality, local ingredients. But launching a small food business in the Bay Area is an uphill battle. Rising costs, unexpected business downturns, and market challenges have made it difficult to stay afloat.
Now, she needs our help.
Chef Cynthia is at a crossroads—without financial support, she may have to close Whey On Wheels before it even has a chance to thrive. With your help, we can:
- Stabilize her business so she can continue sharing her incredible food and expertise.
- Expand her outreach to young people of all backgrounds in Oakland, teaching them about the joys of cheese, cooking, and entrepreneurship.
- Support sustainable, local food by helping her keep up with rising ingredient costs while maintaining the high quality she’s known for.
- Create opportunities for her staff to take on leadership roles, allowing Cynthia to focus on what she loves most—teaching and building a future for the business.
- Expand her education at Mons Formation, one of the world’s most renowned cheese professional programs, allowing her to bring rare knowledge and authentic traditions back to the Bay Area.
Cynthia has always been the first to give back—donating her time and services to local food banks, youth programs, and technical training for disadvantaged communities. Now, it’s time to give back to her.
Every dollar you contribute will help keep Whey On Wheels rolling and ensure that Chef Cynthia’s passion and expertise continue to enrich our community.
Please donate if you can, share this campaign, and help us keep this incredible business alive. Thank you for your support!
Organizer and beneficiary
Cynthia Bloebaum
Beneficiary