I am Brandon Reed, a film student and sophomore at Syracuse University. I am raising funds for my film project, Behold!

The non-fiction film explores the growing presence of artificial intelligence (AI) in the art and creative world. The film follows a struggling young artist- Randy Hunner. After interviewing for an art show, he gives away one of his drawings to a stubborn department head, JJ Hockenson. Randy later visits his favorite coffee shop with his preoccupied sister, Jane. There in the coffee shop they see the same drawing Randy gave away, prominently displayed on a wall behind the barista. AI was used to alter it. This sends Randy into an artistic spiral, causing him to think about his artistic purpose and how terrified for the future he truly is. These characters – Randy, his sister, and JJ – all have different views on the use of AI in art. The film explores the pros and cons of this idea.

My team and I will shoot the film in October 2024 in Syracuse, NY. Expected release date is March 2025. 100% of the funds will be used for the following:

All donors will receive a thank you message in the films credits.