What looked like a recurring sinus infection turned out to be one of the rarest and most aggressive cancers on Earth.
In just 16 days, Bradley went from a routine ENT appointment to fighting for his life.
Bradley has been diagnosed with Sinonasal Undifferentiated Carcinoma (SNUC) , a rare head and neck cancer so uncommon that fewer than 200 people are diagnosed worldwide every year. Further, his SNUC has been further diagnosed as an olfactory neuroblastoma (ONB). Fewer than 1,300 cases have ever been recorded in modern medical history. Bradley is one of them.
He is also one of the most loving, faithful, and kind people you'll ever know. If you've met him, even once, he probably made you smile!
And right now, he needs your help.
Bradley is now facing months of intensive chemotherapy, a major surgery, additional rounds of chemo, and proton therapy. The road ahead is long and uncertain, but Bradley’s faith and determination remain strong. The financial burden, however, is overwhelming. Even with insurance, the costs of treatment, travel to specialists, lost income, and the many unexpected expenses that come with a cancer fight are adding up quickly. Our goal is to help ease this burden so Bradley and his loved ones can focus on what matters most—his treatment and recovery.
We are asking for your prayers for Bradley and the medical staff treating him. If you are able, please consider donating to help offset the huge medical bills, and sharing Bradley’s story with others who may be moved to help. Every donation, prayer, and share means the world to Bradley and all of us who love him. Thank you for standing with Bradley during this incredibly difficult time.
Treatment Journey
Bradley began his first round of intensive chemotherapy at Piedmont Healthcare in February 2026. By just the second day of treatment, something remarkable happened; he was able to breathe through his nose for the first time in months. The tumor was already responding.
After Round 1, the tumor had shrunk by nearly 50%. Our oncologist called it an exceptional early response.
We then sought a second opinion at the Emory Winship Cancer Institute in Atlanta one of the leading cancer centers in the country specializing in head and neck cancers. After meeting with a full multidisciplinary panel including chemotherapy specialists, radiation oncologists, ENT surgeons, and a dental oncologist, they delivered news that brought us to tears of relief:
Surgery is no longer recommended.
Instead, Bradley will undergo a 7-week combined chemotherapy and proton radiation therapy program at Emory Winship five days a week for seven weeks. Proton therapy is a highly targeted treatment that minimizes damage to the sensitive structures surrounding his tumor, including his optic nerve, retina, and brain.
The American Cancer Society Hope Lodge in Atlanta will provide housing at no cost during treatment, a blessing we are deeply grateful for (as long as there is an available spot).
Bradley's fight is far from over. But he is fighting with everything he has and so are we.
WE GOT THIS.
The Financial Reality
Fighting a rare cancer like SNUC or ONB is not just physically and emotionally exhausting, it is financially overwhelming.
Even with insurance, the costs are staggering: chemotherapy co-pays, specialist visits, travel to and from treatments, housing during treatment (if no room available at Hope Lodge), medications, medical supplies, and lost income during months of treatment. We are also preparing for a move to Birmingham, Alabama, where Bryan has accepted a position with Regions Bank adding moving costs to an already overwhelming financial picture.
Your donation no matter the size directly reduces this burden and allows Bradley and Bryan to focus entirely on what matters most: healing.
Here is how your contribution makes a difference:
$25 — Covers one chemotherapy co-pay
$50 — Covers the fuel for a round trip to Atlanta for treatment
$100 — Covers one night at at hotel, when needed, or a full week of meals during treatment
$250 — Covers medications and supplies for one week of the 7-week Atlanta program
$500 — Covers one full week of treatment-related costs in Atlanta
$1,000 — Covers a significant portion of one month's total medical expenses
Every single gift at any level makes a real and immediate difference.
Closing & Call to Action
Bradley is one of the most warm-hearted, faithful, and resilient people we know. His diagnosis has shaken our world but it has also revealed the extraordinary love of the community surrounding him. Cards from across the country. Friends who shaved their heads in solidarity. Church volunteers who showed up without being asked. A friend in Paris sending love from across the ocean.
If you are moved by Bradley's story, please consider taking one of these three actions today:
1. DONATE — Any amount helps. Even $10 adds up when a community comes together.
2. SHARE — Copy this link and share it on Facebook, Instagram, your church group, or by text. Every share puts this campaign in front of someone new who may be moved to give.
3. PRAY — If donation and sharing are not possible, your prayers and words of encouragement mean more than you know. Leave a comment below. Bradley reads every single one.
Thank you for standing with Bradley, Bryan, and our entire community during this fight.
With love and gratitude,
Bryan Reed and the Team Bradley Family