We’ve all been there—placing a bet, ordering takeout, or buying that concert ticket, then wondering where our paycheck went. For 50 million Americans who enjoy online betting and entertainment, there’s no financial tool that gets it. Traditional budgeting apps make you feel guilty. Banking apps just show you numbers. Nothing helps you enjoy life and build wealth.
That’s why we’re building Better Flip.
We’re creating the first AI-powered financial wellness app designed specifically for the 21-35-year old digital generation who loves online entertainment. Think of it as your financial wingman—not a judgmental parent.
Meet Omega: Your AI Financial Companion
Better Flip’s patent-pending AI companion, Omega, is like having a smart friend who:
• Shows you the real cost of decisions in real-time (“That $50 bet = your gym membership”)
• Celebrates your wins and helps you learn from losses
• Gives you a Financial Mindset Score (gamified, not guilt-tripping)
• Connects you with a community of people building better money habits
Why Now?
The online betting market is $150B and growing. But there’s a massive gap: no one is helping these users build financial wellness without judgment. We’re not anti-betting—we’re pro-smart decisions.
Our founding team brings deep expertise from banking, fintech, and partnerships. We’ve already:
• Built a 1,500+ person waitlist
• Secured a $20K AWS grant
• Validated our concept with 30+ senior fintech and sports betting leaders (90% said community engagement is critical)
• Developed partnerships with major banking organizations
How We’ll Use Your Support
Every dollar raised goes directly to building the app and business operations:
$50,000 Crowdfund Goal Breakdown:
• $20,000 - Product Development (40%)
o AI companion development and testing
o Real-time financial tracking features
o Gamification and Financial Mindset Score system
o Beta app launch for early supporters
• $15,000 - Banking & Legal Compliance (30%)
o Secure banking integrations
o Regulatory compliance and legal review
o Data security and privacy infrastructure
• $10,000 - User Acquisition & Marketing (20%)
o Community building and beta user onboarding
o Content creator partnerships
o Social media and influencer campaigns
• $5,000 - Operations & Support (10%)
o Customer support infrastructure
o Team operational costs during beta phase
Proven Team:
• Jason Fitch (CEO/Co-Founder): Banking and fintech expertise, https://www.linkedin.com/in/jason-fitch-17609377/
• Matthew Rosenberg (COO/Co-Founder): Operations and risk management, https://www.linkedin.com/in/rosenbergma/
• Calvin Allen (Chief of Strategy-Co-Founder): Enterprise partnerships and go-to-market expertise, https://www.linkedin.com/in/calvin-allen-71951121/
Traction:
• 1,500+ waitlist and growing
• AI MVP in development
• Strategic partnerships in development
• $18M ARR projections with clear path to $100M+ in 5 years
Thank You to Our Supporters
You’re not just backing an app—you’re joining a movement to make financial wellness accessible, fun, and judgment-free for millions of people who’ve been ignored by traditional finance.
Every person who’s ever felt guilty about a bet, wondered where their money went, or wished they had a smarter way to enjoy life while building wealth—you’re helping us build their solution.
We’re building Better Flip for the digital generation that deserves better tools. Tools that don’t lecture. Tools that empower. Tools that actually understand how we live today.
Thank you for believing in our vision. With your support, we’re creating something that will genuinely change how millions of people think about money.
Let’s flip the script on financial wellness—together.
The Better Flip Team: Jason Fitch, Matthew Rosenberg & Calvin Allen
P.S. - Follow our journey on LinkedIn (https://www.linkedin.com/company/betterflip/?viewAsMember=true) and join our community (https://www.betterflip.com/). We’ll be sharing beta updates, behind-the-scenes development, and early access opportunities with all our supporters.
Crowdfunding Goal: $50,000
Why $50,000? This amount allows us to complete our beta product, secure necessary banking partnerships, and launch to our first 10,000 users by Q2 2025. Successful business/tech crowdfunding campaigns in the $50K-$100K range show strong community validation while remaining achievable for early-stage startups.
Stretch Goals:
• $75,000: Accelerated partnership with major sportsbook
• $100,000: Enhanced AI features and expanded beta to 25,000 users
Organizer
