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From Dayday's Dream to Kings of the Road: Help Us Pave the Way!
Hey everyone, DeVon "Dayday" Johnson here! I'm an entrepreneur from Upstate New York, and I'm pouring my heart into something big: K.O.R.E. Trucking & Co. (Kings of the Road Enterprises). This isn't just about moving freight; it's about driving change. We're a Black-owned, youth-led transportation startup with a powerful mission: to deliver goods with excellence, create vital jobs in our community, and build a lasting legacy that truly matters.
Why K.O.R.E. Is More Than Just Trucks
I've always believed that with hard work, ownership, and purpose, anything is possible. K.O.R.E. is my way of proving that young people—especially young Black men—can not only lead but also build and own something truly great. We're a small business with a giant vision: to provide top-notch, reliable transportation while fostering jobs and mentorship opportunities in neighborhoods that need them most.
The Road Ahead: Our Challenge, Your Impact
Starting a trucking business takes more than just ambition; it demands significant capital, rigorous compliance, and unwavering trust. I've put in the countless hours, mapped out the plan, and lined up the opportunities. But without the crucial funding, K.O.R.E. can't get its wheels on the road.
We're not asking for charity. We're inviting you to invest in a movement—a vision of independence, ownership, and community empowerment.
Your Support Fuels Our Journey
Every dollar you contribute directly helps us cover essential startup costs, from securing our first box truck and vital commercial insurance & licensing (USDOT, MC, UCR, IRP) to acquiring necessary equipment like dollies and straps. Your generosity also funds our courier software, website, branding, uniforms, and even CDL training tools.
We've provided a transparent startup cost breakdown below, because honesty and clarity are at the core of K.O.R.E.
Join the K.O.R.E. Family!
Ready to help us build Kings of the Road together? Here's how you can make a powerful difference:
Donate Today: Every single dollar counts, even $10. Your contribution puts us closer to getting that first truck on the road and launching operations.
Share Our Story: Please spread the word! Share this campaign with your network, especially anyone passionate about youth empowerment, Black-owned businesses, or community development.
Follow Our Journey: Stay updated and help us amplify our message on Instagram: @k.o.r.e_llc.
Our Commitment: Real Hustle, Real Heart, Real Impact
Estimated Startup Costs: $70,000–$280,000
Monthly Operating Costs: $9,800–$26,000
We know these numbers are substantial, and so is our commitment to doing this the right way. No shortcuts, no fluff—just genuine hustle, unwavering heart, and a profound dedication to making a real community impact.
Let's Build a Legacy Together!
By supporting K.O.R.E., you're not just helping start a company. You're joining a movement—a testament to ownership, resilience, and building a lasting legacy for the next generation. Whether you donate, share, or simply send encouragement, you're now a vital part of the K.O.R.E. family.
Thank you for believing in this dream. Let’s pave the way for Kings of the Road!
DeVon Johnson, CEO, K.O.R.E. Trucking & Co.


