Support 7 Grain Army: Save Our Wellness Bakery
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INTRO:
We are a Wellness Bakery from Brooklyn that has broken the mold on making cravings better for you!!!
A 100% dedicated gluten-free bake shop, allergen-friendly and all-inclusive eatery, WE CAN FEED ANYONE! Regardless of your sensitivities to ingredients, we have something for everyone!! We are setting the standard of satisfying cravings, healthfully and mindfully.
The best part is these are some of the best pastries and breads in the country. And you can't tell it's Gluten-Free and Dairy-Free!!
We have re-created the muffin category to be healthy, wayyyyy better than bad-cake-like sugar bombs with zero nutritional value…. Our MuFins are built with gut-friendly, high-protein alternative-grain packed flavor bombs that give back! Made with whole grains (no wheat), coconut yogurt (no butter/ no white sugar ever!) and as many nutrients as we can pack in them.
I promise you they are better than any muffin you have had! Why do we spell it MuFin? Because F-Crappy cake for breakfast that only provides a sugar crash, empty calories, and a stomach ache. F-that!
As for our other sweets; How about a Sour Cherry or Fig Danish made with our focaccia dough (so fluffy) and the world's best Cashew Cream Cheese (Monty’s!)? We just add a little lemon zest and fresh vanilla bean with jam to create an addictive treat.
Dairy-free and grain-focused Cookies, whole grain breads from silky focaccia and multigrain loaves to partnering with companies like YOLELÉ to add one of the most powerful grains- FONIO to enrich our buttery (no butter tho) Corn-Fonio loaves while helping to invest in revitalizing West Africa by using their indigenous crop.
THE BIG QUESTION IS WHY DO WE NEED YOUR HELP?!?!
Here’s how it all started:
At the start of the Pandemic, we saw a great opportunity to invest our 45 years of combined experience into health and wellness through foods that we crave; make them way better for you, and build a community of trust. We got a temporary deal on decent rent we thought we could work with. So we signed a lease and tried to raise funds for a micro-manufactory to get these products across the city (NYC Boroughs).
Unfortunately, people weren't investing as we learned during the pandemic and took on too many high-interest loans just to get open with minimal equipment. We had to open early with a business we didn't want as our primary source of income- a retail/cafe vs guaranteed wholesale revenue and the cafe as the gravy on top.
We wanted to build a wholesale juggernaut like no other - A no-waste frozen wholesale gluten-free/dairy-free/ allergen-friendly bake good provider and also start shipping across the country and building a following to eventually open small shops in our most popular areas (CA/AZ/FL/CO).
Because of the unpredictability of a retail cafe, we just kept accruing debt because almost 50% of sales were going towards paying back these ridiculous loans, draining our cash flow.
NOW:
Now our 2 little ovens are about to break, our shop is neglected. We need to expand wholesale with the clients we are starting to build a waiting list for. Me and my partner work 80+ hours a week and can't pay ourselves but pennies. We are losing everything slowly…
3 Months Ago:
A new landlord bought our building and we have no idea who they are, except they want us out. We want to renegotiate our lease to fit our business at this location. They are not just ignoring us, they are trying to evict us..
THE PLAN:
We need to clean up debt, to get us outta this current mess.
Next is to refinance and extend our debt, saving us about $4000 a week in payments and half that with better terms.
Invest into our infrastructure- 2 more ovens (15k). We need to fix our current ovens and the shop functioning and ready for some growth.
Get wholesale clients and build a base of 10-15 clients yielding $1k-2k each week (with 1-2 days max delivery; everything is sold frozen).
Get Direct to Consumer (DTC) accounts across the country and make money while sleeping.
WHAT'S IN IT FOR YOU?:
We have about 40% of our business to offer in partnership/shares- whatever you wanna call it. We need CAPITAL, STRATEGIC PARTNERS, AND WANT HELP.
Be a part of the future in eating- clean, people-focused, chef-driven all-inclusive places that give back.
Partner with 45 years and previous business ownership knowledge along with 4 years of a proof of concept that bootstrapped a growing million+ dollar business.
Potential future CPG product line for stores, build the first worldwide brand focused on future eating trends, not flash-in-the-pan trends. This is long-term.
IF YOU CAN HELP:
We’ll provide a gift card for every dollar you can help with.
If you want shares to invest and/or have skills and resources to help us refinance our debt, let's talk about value.
If you know hotels or health clubs or big wholesale accounts we can fit with, please reach out or connect us.
If you just wanna help- bless you and thank you.
Thanks for reading. We love you. Thanks for getting us here so far.
Let's see what happens when we ask the community we are trying so hard to help, rallies around our future. And if not, we thank you for all the LUV and support.
Matthew & Jeffrey
7 Grain Army
Organizer
Jeffrey Olsen
Organizer
Brooklyn, NY